{"id":16066,"date":"2026-05-07T08:33:01","date_gmt":"2026-05-07T08:33:01","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/sport-2000-more-awareness-with-optimized-video-ads\/"},"modified":"2026-05-12T09:31:52","modified_gmt":"2026-05-12T09:31:52","slug":"sport-2000-more-awareness-with-optimized-video-ads","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/sport-2000-more-awareness-with-optimized-video-ads\/","title":{"rendered":"SPORT 2000: More awareness with optimized video ads"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_5c6788ff02d74b642d6a017353fa373a\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025.png\" class=\"content__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025.png 400w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\">                                        <div class=\"content__text\"><p><strong>SPORT 2000<\/strong><\/p>\n<p>Success Story<\/p>\n<hr>\n<p>SPORT 2000 is one of the largest sports retail groups in Europe. In 22 member countries, around 35,000 employees in over 3,500 stores provide professional and individual advice on sports and leisure equipment. <\/p>\n<p><strong>Project period: 2025-2026<\/strong><\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_86966939eec918d641bc3809339093bc\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>More awareness with optimized video ads<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">07.05.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 9 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_d6e78b9cd2fba595ec5b32a3629d7dd2\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1610\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-300x189.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-1024x644.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-768x483.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-1536x966.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-2048x1288.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1610\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-300x189.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-1024x644.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-768x483.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-1536x966.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-e1778141399307-2048x1288.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_8772d8aa544ecc7e5f970d927e9d96e0\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>By adapting the video creatives, significantly more <a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/\">attention was generated for the SPORT 2000 brand<\/a>.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div id=\"basic-content-block_007c28a7b85ffb24ce016ad56212d7ef\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3><strong>Comparison before \/ after<\/strong><\/h3>\n  <\/div>\n<\/div>\n\n<div id=\"video-block_21317e077c3c51bd5e9d850a86cfba0d\" class=\"video block block--video\" data-title=\"\" data-video-title=\"Video ad campaign 2024\/2025\">\n            <div class=\"video__item video__item--desktop\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview.png 1080w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-169x300.png 169w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-576x1024.png 576w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-768x1365.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-864x1536.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n              <div class=\"video__item video__item--mobile\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview.png 1080w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-169x300.png 169w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-576x1024.png 576w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-768x1365.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-24-25-Preview-864x1536.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n      <\/div>\n\n<div id=\"video-block_5dc9cc43c84499020bf83de2e27854ef\" class=\"video block block--video\" data-title=\"\" data-video-title=\"Video ad campaign 2025\/2026\">\n            <div class=\"video__item video__item--desktop\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview.png 1080w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-169x300.png 169w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-576x1024.png 576w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-768x1365.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-864x1536.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n              <div class=\"video__item video__item--mobile\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview.png 1080w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-169x300.png 169w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-576x1024.png 576w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-768x1365.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Ski-Rent-25-26-Preview-864x1536.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n      <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_40aacb5e854d86876e137756828115e0\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>A <a href=\"https:\/\/e-dialog.group\/en\/creatives\/digital-advertising-materials\/\">creative analysis<\/a> of the 24\/25 season has shown that there is still great potential for optimization, especially in the first step &ndash; getting the attention of users in social campaigns.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_3933b9dfdf9f381069e64d9c108e2a03\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>For the 25\/26 season, the learnings from the data analysis were used to create video assets that have stronger hooks and are better adapted to the <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/social-media-marketing\/\">social channel<\/a>.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_a17fe76a3ae4cd1f8f1029d90057f7f6\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"222\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Meta-Business-Partner-badge-Light-backgrounds.png\" class=\"attachment-large size-large\" alt=\"Meta Business Partner Badge\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Meta-Business-Partner-badge-Light-backgrounds.png 388w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Meta-Business-Partner-badge-Light-backgrounds-300x172.png 300w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_8b7b7873f129c6a91f1775a5830c34d1\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The optimized creatives show a clear improvement in the defined goals in the awareness phase: The hook rate (at least 3 seconds of video view) and the thru-play rate were significantly increased.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_f7338a1ffb55be64e9bc1b59ad1d9939\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"640\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Hook rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"84\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost per 3sec View<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n  <div id=\"kpi-large-block_8c5895024ddea7229c7a5a7f5db2a976\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"196\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">ThruPlay rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"60\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost per ThruPlay<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<div id=\"teaser-slim-block_0db3557e2c34fdd0f31aeebde53464e9\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_23669cf2791b04f76a1481c8e2c369de\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference%C2%A9JenniferFetz-0087_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/data-beats-opinion-15th-google-analytics-conference-showcases-the-ai-driven-future-of-performance-measurement\/\" aria-label=\"Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1024x659.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-768x494.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1536x988.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305.jpg 1707w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog wins paid social mandate from CSS<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-wins-paid-social-mandate-from-css\/\" aria-label=\"e-dialog wins paid social mandate from CSS\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg\" class=\"attachment-medium size-medium\" alt=\"Josef Grabner, LINK Mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg 300w, 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300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-1024x256.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-768x192.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog focuses on Messenger Marketing with LINK Mobility<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-focuses-on-messenger-marketing-with-link-mobility\/\" aria-label=\"e-dialog focuses on Messenger Marketing with LINK Mobility\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, 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https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">-76% cost per session through the realignment of Meta campaigns<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/\" aria-label=\"-76% cost per session through the realignment of Meta campaigns\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":16068,"template":"","meta":{"_acf_changed":false},"categories":[446,447],"channel":[457,458],"country":[469,468],"goal":[461],"industry":[474],"c-year":[7,432],"class_list":["post-16066","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","category-creatives","channel-social","channel-video","country-austria","country-germany","goal-optimize-creatives","industry-retail","c-year-7","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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