{"id":16540,"date":"2026-07-01T14:43:44","date_gmt":"2026-07-01T14:43:44","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/ai-recommendations-275-conversions-for-telefonica-deutschland\/"},"modified":"2026-07-01T14:44:48","modified_gmt":"2026-07-01T14:44:48","slug":"ai-recommendations-275-conversions-for-telefonica-deutschland","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/ai-recommendations-275-conversions-for-telefonica-deutschland\/","title":{"rendered":"AI Recommendations: +275% Conversions for Telef\u00f3nica Deutschland"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_7db3c857c89a6f19993c2ed390b0cb13\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica.png\" class=\"content__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">                                        <div class=\"content__text\"><p><strong>Telef&oacute;nica Deutschland<\/strong><br>\n: A Success Story<\/p>\n<hr>\n<p>Telef&oacute;nica Deutschland, headquartered in Munich, is a telecommunications company within the Telef&oacute;nica Group. It primarily offers mobile and landline services under its core brand, o2. <\/p>\n<p>About 35 million active cell phone contracts.<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_07feb661bd5d450ff48ecc7a061f0937\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Telef&oacute;nica Deutschland Achieves a 275% Increase in Conversion Rate Through Recommendations Powered by Vertex AI<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">01.07.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 19 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_802658c663e8077b5320c1f31218e4f9\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>Telef&oacute;nica Deutschland partnered with e-dialog to implement sustainable conversion optimization. By deploying Vertex AI Search for Commerce* on the Google Cloud Platform, the company created a fully automated, event-driven architecture (OREO = On-site Recommendation Experience Optimization). This architecture provides website visitors with personalized product recommendations in real time and maximizes click-through and conversion rates.  <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_c2994ca9d3b5de63a791ee578f57c7b1\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>*Note: Vertex AI was rebranded as the Gemini Enterprise Agent Platform in 2026 as part of the platform&rsquo;s evolution.<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_da20d3c718c03794d935a7d7b9a9bcf4\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1550\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-300x182.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-1024x620.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-768x465.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-1536x930.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-2048x1240.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1550\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-300x182.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-1024x620.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-768x465.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-1536x930.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/o2-Telefonica-OREO_processed-Teaser-e1781270617635-2048x1240.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_6344afe837b6066d968eba7ab1c4649d\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>The Challenge: The Anonymity Dilemma in E-Commerce<\/h2>\n<p>Today&rsquo;s online customers expect a personalized, relevant, and up-to-date shopping experience when they visit the o2 website. For Telef&oacute;nica Deutschland, the main challenge lay in personalizing the experience for <strong>visitors who were not logged in<\/strong>. Since neither login credentials nor stable historical user profiles are available in this scenario, traditional CRM approaches largely fail. At the same time, this anonymous traffic accounts for the majority of the commercially valuable content on the platform.   <\/p>\n<p>However, during an active session, users implicitly reveal their interests through clicks and their specific browsing behavior. The central question was: How can these weak session signals be used to determine the most suitable product in real time? <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_a2f8c4681d4859ede8e5f2a022d1a263\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"809\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel.png 1920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-300x126.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-1024x431.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-768x324.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-1536x647.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"809\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel.png 1920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-300x126.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-1024x431.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-768x324.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/telefonica-case-beispiel-1536x647.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_e9c272adb2d222583e831a5c6fda153b\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>Image: Example of an automated recommendation in the o2 online store, Source: e-dialog<\/small><\/p>\n<p>&nbsp;<\/p>\n<h3>The old system boundaries:<\/h3>\n<p>Before the OREO project was launched, on-site product recommendations were based on two rigid pillars:<\/p>\n<ol>\n<li>Standard quotes (default quotes for everyone).<\/li>\n<li>Manually maintained, rule-based logic.<\/li>\n<\/ol>\n<p>This process was not scalable in any way. It could neither respond to users&rsquo; intentions within a session nor account for dynamic shifts in interest&mdash;for example, when a user&rsquo;s interest shifts from Apple to Samsung devices in the middle of a session. To address these rapid shifts in preference, the recommendations had to respond quickly enough that the new product would appear as soon as the next subpage loaded.  <\/p>\n<p>Consequently, the technological solution had to meet four criteria:<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_be43cfd5446c4cf23b788933f26d4181\" class=\"small-ul block block--small-ul small-ul--one-column\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Work completely without users having to log in.                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Interpret real-world browsing behavior without any delay (zero latency).                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Automatically identify the highest probability of purchase.                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Measurably increase revenue&mdash;without any manual effort.                  <\/li>\n          <\/ul>\n  <\/div>\n\n\n<div id=\"image-fullscreen-block_5f638a17b448b5ecd1bc0479ed919029\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"242\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell-300x76.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell-768x194.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"242\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell-300x76.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Reifegradmodell-768x194.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_8f53f000935beaafe869e89f4f7d3d5e\" class=\"basic-content block block--basic-content block--increase-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>Image: Maturity Model &ndash; How Far Has My Company Come in Product Recommendations?, Source: e-dialog<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_adb5f0edfa80b1fce009c53668c9146c\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/Pressefoto-StevenBurkhardt-Telefonica_tiny-1024x683.jpg\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/Pressefoto-StevenBurkhardt-Telefonica_tiny-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/Pressefoto-StevenBurkhardt-Telefonica_tiny-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/Pressefoto-StevenBurkhardt-Telefonica_tiny-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/Pressefoto-StevenBurkhardt-Telefonica_tiny-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/Pressefoto-StevenBurkhardt-Telefonica_tiny.jpg 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>With Vertex AI Recommendations, we deliver personalized product recommendations in real time that instantly adapt to user behavior&mdash;and reliably drive conversions.<\/p>\n<\/div>\n                          <div class=\"quote__position\">Steven Burkhardt, Head of Digital Analytics &amp; Performance Management, Telef&oacute;nica Deutschland<\/div>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica.png\" class=\"quote__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_e0b884f577f19f0f7b8682355697afdf\" class=\"basic-content block block--basic-content block--increase-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>Photo credit: Telef&oacute;nica Deutschland<\/small><\/p>\n<p>&nbsp;<\/p>\n<h2>The Approach: Data-Driven Evolution in Two Phases<\/h2>\n<p>e-dialog, in collaboration with Telef&oacute;nica Deutschland, designed and implemented a fully event-driven, scalable, and automated cloud architecture on the Google Cloud Platform. The system completely eliminates manual intervention and static rules. <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"team-quote-block_be9adc9d519d969513953731057b8745\" class=\"team-quote block block--team-quote\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Tobias-Kellner-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Tobias Kellner<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Director Cloud &amp; Data Science<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>Replacing static, rule-based systems with AI-powered data processing not only maximizes the relevance of customer communications but also provides the data-driven rationale for a fully future-proof e-commerce infrastructure.<\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_b30288f63e8d0319fe213de3af0a4eb9\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Phase 1: The Pilot Use Case (Accessory Recommendations as an MVP)<\/h3>\n<p>To avoid a complex infrastructure from the start, the team began with a lean Minimum Viable Product (MVP). Accessory recommendations (&ldquo;Frequently bought together&rdquo;) displayed directly on the product detail pages (PDP) served as a testing ground. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"textpic-block_895e1c259853b9c7d95e11f9c0cd4737\" class=\"textpic block block--textpic\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"387\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-1.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-1.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-1-300x121.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-1-768x310.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">    <div class=\"content__info info\">\n        <h4 class=\"info__hl\">Why the current process hasn&rsquo;t scaled<\/h4>              <div class=\"info__text\"><p><strong>The old, ineffective process:<\/strong> Previously, specialists had to manually enter rankings into Excel spreadsheets, convert them to JSON files, and manually upload them to the system. This resulted in outdated recommendations that lacked real-time relevance. <\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"textpic-block_87a5d2ccdf502b25382f07db160a171e\" class=\"textpic block block--textpic\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"389\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-2.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-2.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-2-300x122.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-2-768x311.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">    <div class=\"content__info info\">\n        <h4 class=\"info__hl\">The Automated Approach Using Analytics Data and Vertex AI<\/h4>              <div class=\"info__text\"><p><strong>MVP Automation:<\/strong> e-dialog fully automated this setup. Google Analytics behavioral data and up-to-date product data from the product feed are combined into continuous data streams. The AI model of the Vertex AI Retail API calculates the optimal ranking fully automatically and delivers a dynamic JSON output directly to the product pages.  <\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"textpic-block_3e03341655892643aeefb3f633f7c24e\" class=\"textpic block block--textpic\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"296\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-3.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-3.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-3-300x93.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-3-768x237.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">    <div class=\"content__info info\">\n        <h4 class=\"info__hl\">The Technical Cloud Architecture<\/h4>              <div class=\"info__text\"><p> <strong> The pilot results:<\/strong> Even this first step reduced manual effort to zero and increased <strong>conversions<\/strong> in the online store by <strong>66%<\/strong>, with an <strong>ROI<\/strong> of over <strong>550%.<\/strong><\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"textpic-block_bd7830825a7ef63fcd6e3f3c9bd567e6\" class=\"textpic block block--textpic block--no-margin\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"351\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-4.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-4.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-4-300x110.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-Prozess-Vergleich-4-768x281.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">    <div class=\"content__info info\">\n        <h4 class=\"info__hl\">Further Optimization of the Cloud Infrastructure<\/h4>              <div class=\"info__text\"><p><strong>Data Flow:<\/strong> The model is based on two continuously updated data sources: the product catalog from the product feed and real-time user behavior, which is fed in via Google Tag Manager.<\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_c7add7bac1f1ff9c0c2555e1edb31f39\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>  All graphics &ndash; Source: e-dialog<\/small><\/p>\n<h3>Phase 2: The Hero Use Case (Surfing Preferences on Top Ad Spaces)<\/h3>\n<p>Following the success of the pilot, the team scaled the infrastructure to support the data-driven hero use case. The goal was to personalize the banner spaces with the highest reach on the homepage using real-time session data. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_1c01328be7edcb578c2ca38c3d2ed035\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"374\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457-300x117.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457-768x299.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"374\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457.png 960w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457-300x117.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/OREO-affinitaeten-e1781273112457-768x299.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_5adce45de1e623f479d7417f660fe793\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>Graphic: AI-driven banners on the online store&rsquo;s most prominent ad space&mdash;based on browsing preferences; Source: e-dialog<\/small><\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"team-quote-block_a9f794c013ecc4f17f3f51a11179d010\" class=\"team-quote block block--team-quote block--increase-margin\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Armin-Tezer-Icon-1-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Armin-Tezer-Icon-1-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Armin-Tezer-Icon-1-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Armin-Tezer-Icon-1-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Armin-Tezer-Icon-1-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Armin-Tezer-Icon-1.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Armin Tezer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Cloud Data Engineer<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>By defining the entire infrastructure as Infrastructure as Code (IaC) and integrating it into an automated CI\/CD pipeline, the architecture is fully auditable, reproducible without errors, and seamlessly transferable to other brands or use cases.<\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_14b9d6b8001514e9e64d5636a60e505b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>The Results: Outstanding Business Value in the A\/B Test<\/h2>\n<p>This dynamic adaptability allows recommendations to be updated instantly. This is evident, for example, when users switch their focus between different smartphone models within the same session (e.g., from an iPhone to a Samsung Galaxy). The AI model recalibrates the banner content without any noticeable delay.  <\/p>\n<p>Enormous leverage from AI-driven platform revenue: An A\/B test validated this new approach and demonstrated significantly higher engagement. With millions of recommendations served, the personalized banners achieved an outstanding click-through rate of 17%. The highly relevant content led to a 275% increase in the conversion rate. Thanks to low Google Cloud costs and the significant increase in revenue, Telef&oacute;nica Deutschland achieved a return on investment of 939%.   <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_24e1231685ac8e29e2bd519c46685fc3\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"939\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Return on Investment (ROI)<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"17\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Click-Through Rate (CTR)  <\/span>\n                                      <span class=\"kpi__sl\">Personalized Banners \/ Interaction Uplift<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"275\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Conversion Rate Uplift  <\/span>\n                                      <span class=\"kpi__sl\">In the Hero Use Case \/ Conversion Booster<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                            <span data-count=\"9\"><\/span>\n                              <span>million<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">calculated recommendations<\/span>\n                                      <span class=\"kpi__sl\">in 30 days  <\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"66\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">  Increase in Conversions  <\/span>\n                                      <span class=\"kpi__sl\">as early as the MVP phase<\/span>\n                      <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_122f81da85d0a4add6a6ed568f6a1cdc\" class=\"basic-content block block--basic-content block--increase-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Outlook: The Omnichannel Future<\/h2>\n<p>Following the successful onsite rollout, the next step is to scale the OREO infrastructure. In the future, real-time browsing preferences will be made available across all channels to provide customers with the most relevant product recommendations at every digital and physical touchpoint&mdash;including the Mein O&#8322; app, in-store retail locations, and the service hotline. <\/p>\n<p>The long-term goal is comprehensive page-level optimization, in which AI models individually arrange the entire page layout.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_d2bf7272855d97d45cff22e04b173694\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_60e8cc834e9d8d61985cfb2d90ab1491\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Relevant News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-supports-the-lebenshilfe-wien-soccer-team\/\" aria-label=\"e-dialog supports the Lebenshilfe Wien soccer team\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-300x168.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-300x168.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-1024x574.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-768x431.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-1536x861.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-2048x1148.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"105\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-300x105.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-300x105.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-1024x357.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-768x268.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-1536x535.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog Launches Agentic Marketing Framework &ldquo;edify&rdquo;<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-launches-agentic-marketing-framework-edify\/\" aria-label=\"e-dialog Launches Agentic Marketing Framework &ldquo;edify&rdquo;\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Team-Marionnaud-c-Jennifer-Fetz_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Team-Marionnaud-c-Jennifer-Fetz_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Team-Marionnaud-c-Jennifer-Fetz_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Team-Marionnaud-c-Jennifer-Fetz_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Team-Marionnaud-c-Jennifer-Fetz_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Team-Marionnaud-c-Jennifer-Fetz_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog wins Marionnaud&rsquo;s European digital account<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-wins-marionnauds-european-digital-account\/\" aria-label=\"e-dialog wins Marionnaud's European digital account\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n           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