{"id":16609,"date":"2026-05-22T13:51:54","date_gmt":"2026-05-22T13:51:54","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/fomf-germanys-success-with-value-based-bidding-from-data-utilization-to-informed-decision-making\/"},"modified":"2026-07-06T15:37:37","modified_gmt":"2026-07-06T15:37:37","slug":"fomf-germanys-success-with-value-based-bidding-from-data-utilization-to-informed-decision-making","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/fomf-germanys-success-with-value-based-bidding-from-data-utilization-to-informed-decision-making\/","title":{"rendered":"FOMF Germany&#8217;s Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_45a226211e719960b80a0a1c258a06ec\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"335\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen.webp\" class=\"content__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen.webp 758w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen-300x133.webp 300w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\">                                        <div class=\"content__text\"><p><strong>Forum for Medical Continuing Education &ndash; FomF GmbH<\/strong><\/p>\n<p> Success Story<\/p>\n<hr>\n<p> FOMF Germany offers innovative services for the qualified training of medical professionals.<\/p>\n<p> Leading provider of certified CME training courses with over 130,000 participating physicians and approximately 70,000 participants annually.<\/p>\n<p> www.fomf.de<\/p>\n<p> <strong>Project period: 17.8.2024-17.10.2024<\/strong><\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_9647ee27d787ed56a917dbb813ffd8ae\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>FOMF Germany&rsquo;s Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">22.05.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 9 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_0c1531fcf6c4d8579e805795d29992ab\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>To make the most of the true value of its diverse course offerings, the medical continuing education platform FOMF DE, in collaboration with e-dialog, switched to a value-based bidding strategy. By providing a detailed breakdown and individual weighting of specific conversion types, the Google algorithm was able to allocate advertising spend with significantly greater precision. This optimization led to a massive increase in purchase (+181%) and registration conversions (+187%), while simultaneously reducing the cost per conversion by 34%.  <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_a462ed6fe1e22f4def57b426d4535e8a\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1540\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-300x180.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-1024x616.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-768x462.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-1536x924.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-2048x1232.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1540\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-300x180.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-1024x616.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-768x462.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-1536x924.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-Teaser-e1779369807139-2048x1232.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_23e15a381744d314ccf1de29a43ff5da\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>FOMF Germany, the leading platform for continuing medical education, faced a major limitation in its Google Ads strategy. Although the company offered a diverse range of courses&mdash;from short modules to comprehensive programs&mdash;all purchases were tracked as a single conversion type. This oversimplification obscured the actual value of the various continuing education products and hindered the algorithm&rsquo;s ability to effectively optimize ad spend.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_e827ebfc46d2e10e2078169f6f0ec264\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF_logo-case_square-1024x1024.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF_logo-case_square-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF_logo-case_square-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF_logo-case_square-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF_logo-case_square-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF_logo-case_square.png 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>Our long-standing partnership with e-dialog demonstrates that, together, we can consistently achieve outstanding results. Thanks to their expertise in implementing a value-driven bidding strategy, our Google Ads campaigns have reached a new level, resulting in higher conversion rates and better lead quality. Thanks to their tailored approach and ongoing support, our advertising efforts are more effective and impactful than ever.  <\/p>\n<\/div>\n                    <div class=\"quote__name\">Tina Hoffmann<\/div>\n                    <div class=\"quote__position\">Head of Digital Marketing, FOMF  <\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_b0f611e2335fda3d63c72e68cc304180\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>We implemented value-based bidding by creating several detailed conversion actions. Each conversion type was assigned a specific value based on individual factors. This detailed approach enabled the Google algorithm to distinguish between high-value conversions and less valuable ones, allowing for more precise bid setting and resource allocation.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_8c78736e8a6dc1a84d05bbc7c88a8ce9\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/google-ads.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/google-ads.png 402w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/google-ads-300x72.png 300w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_559c78c02b445682d453cdfcb6a97b82\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The switch to value-based bidding yielded exceptional results for FOMF DE. Purchase conversions skyrocketed by 181%, indicating a significant increase in course registrations across all course types. Registration conversions&mdash;which are crucial for building a solid pipeline of potential customers&mdash;rose by 187%. Most impressive, however, was that the cost per conversion fell by 34%, dramatically improving ROI. This precision in bidding enabled FOMF DE to expand its reach and more efficiently offer high-quality medical continuing education to a broader audience.    <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_4659ccb5a95daeae617d205b09cece5f\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"181\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Purchase Conversions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"187\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Sign-up Conversions<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-down-right\"><\/use>\n                <\/svg>\n                            <span data-count=\"34\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Cost per Conversion<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_6866da036d2fec52002a3721ddcae9fd\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_f14d97b9e90e63fd045fd83e1f8bc8ca\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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Telef&oacute;nica Deutschland Automates Data Queries with the Analytics Agent D.A.V.E.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/ai-in-practice-how-telefonica-deutschland-automates-data-queries-with-the-analytics-agent-d-a-v-e\/\" aria-label=\"AI in Practice: How Telef&oacute;nica Deutschland Automates Data Queries with the Analytics Agent D.A.V.E.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-%C2%A9-Jennifer-Fetz_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/ella-papadakis-to-become-the-new-director-of-business-strategy-at-e-dialog-switzerland\/\" aria-label=\"Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-300x225.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-1024x768.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-768x576.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-1536x1152.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/logo-lebenshilfe-wien.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog supports the Lebenshilfe Wien soccer team<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-supports-the-lebenshilfe-wien-soccer-team\/\" aria-label=\"e-dialog supports the Lebenshilfe Wien soccer team\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-300x168.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-300x168.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-1024x574.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-768x431.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-1536x861.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser-2048x1148.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"105\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-300x105.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-300x105.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-1024x357.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-768x268.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB-1536x535.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/edify-Logo-RGB.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog Launches Agentic Marketing Framework &ldquo;edify&rdquo;<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-launches-agentic-marketing-framework-edify\/\" aria-label=\"e-dialog Launches Agentic Marketing Framework &ldquo;edify&rdquo;\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16610,"template":"","meta":{"_acf_changed":false},"categories":[446],"channel":[455],"country":[468],"goal":[466],"industry":[471],"c-year":[12],"class_list":["post-16609","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-campaigns","channel-search","country-germany","goal-performance-marketing","industry-b2b","c-year-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FOMF Germany&#039;s Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making<\/title>\n<meta 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