{"id":16613,"date":"2026-05-21T13:05:28","date_gmt":"2026-05-21T13:05:28","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/fressnapf-60-roas-through-successful-web-to-app-optimization\/"},"modified":"2026-07-06T15:37:40","modified_gmt":"2026-07-06T15:37:40","slug":"fressnapf-60-roas-through-successful-web-to-app-optimization","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/fressnapf-60-roas-through-successful-web-to-app-optimization\/","title":{"rendered":"Fressnapf: +60% ROAS Through Successful Web-to-App Optimization"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_cf37bc37eba046e2f527cfdced556f25\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"127\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf.png\" class=\"content__logo\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf.png 460w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\">                                        <div class=\"content__text\"><p><strong>Fressnapf<\/strong><br>\nSuccess Story<\/p>\n<hr>\n<p>Europe&rsquo;s largest pet supply retailer<br>\n1,400 stores<br>\n8,000 employees<br>\nHeadquarters: Germany<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_8e9059f15e5cbabb17b6ff8dd40f93d2\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Fressnapf: +60% ROAS Through Successful Web-to-App Optimization<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">21.05.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 7 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_be8f1b64d68c61312cb2d224871f3a93\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1984\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1984\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_1472f62ac3f16279ee8023beb0c270b9\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In brief<\/h2>          <div class=\"box__content\"><p>Omnichannel Marketing Success Story: Fressnapf partnered with e-dialog to optimize the mobile customer journey. Through the targeted use of Web-to-App Deep Linking (W2AC), users are seamlessly directed from Google Ads campaigns to the app instead of the mobile website. The result: a seamless, personalized shopping experience that led to a 41% increase in the conversion rate and a 60% increase in ROAS.  <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_87836ae669d09113ff15e5f022311345\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>Fressnapf found that a significant portion of its online traffic came from mobile devices. However, the existing Google Ads campaigns redirected all users to the mobile website, even if they had the Fressnapf app installed. This resulted in an inconsistent customer experience, which may have led to friction in the customer journey, lower conversion rates, and a lower customer lifetime value.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_f23038a3fa9a02874c9546f2dcde14cd\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Logo_Fressnapf-Case_square-1022x1024.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Logo_Fressnapf-Case_square-1022x1024.png 1022w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Logo_Fressnapf-Case_square-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Logo_Fressnapf-Case_square-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Logo_Fressnapf-Case_square-768x769.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Logo_Fressnapf-Case_square.png 1200w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>The Fressnapf app is a central component of our omnichannel customer strategy. By strengthening the app&rsquo;s technical foundation, W2AC has significantly improved its performance and further driven its growth. <\/p>\n<\/div>\n                    <div class=\"quote__name\">Alexandra Meyer<\/div>\n                    <div class=\"quote__position\">Fressnapf SEA Expert Lead<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_564828c0dafa071bcb1efc66ee806e68\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p>The team took a step-by-step approach to implementing deep links from the website to the app. Since Fressnapf and e-dialog were aware of the importance of accurate measurement, they placed particular emphasis on setting up reliable tracking for app conversions and in-app web visits. Before the full rollout, Fressnapf conducted a test phase with two campaigns.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_8b3c25a43f8e8b604d318820844554b0\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The implementation of deep links from the website to the app brought significant improvements for Fressnapf. Users were seamlessly redirected to the Fressnapf app, allowing them to enjoy a more personalized and user-friendly experience. By optimizing the purchase process, deep linking led to a significant increase in conversion rates compared to redirecting users to the mobile website.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_cd97c212ad9cb4661d5f1f8713c92383\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"41\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Increasing the Conversion Rate<\/span>\n                                  <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"60\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Increase in ROAS<\/span>\n                                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_9ed559c0499111f40661682715e78009\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_2ae1b438d7f226109c9c810cf9fbbb37\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/ella-papadakis-to-become-the-new-director-of-business-strategy-at-e-dialog-switzerland\/\" aria-label=\"Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16614,"template":"","meta":{"_acf_changed":false},"categories":[445,446],"channel":[455,456,457],"country":[469,468],"goal":[466,462],"industry":[474],"c-year":[7],"class_list":["post-16613","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-search","channel-shopping","channel-social","country-austria","country-germany","goal-performance-marketing","goal-personalize-the-customer-journey","industry-retail","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - 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