{"id":18006,"date":"2026-09-22T15:08:46","date_gmt":"2026-09-22T15:08:46","guid":{"rendered":"https:\/\/e-dialog.group\/success-story\/high-end-architecture-for-server-side-tracking\/"},"modified":"2026-10-05T08:53:24","modified_gmt":"2026-10-05T08:53:24","slug":"high-end-architecture-for-server-side-tracking","status":"publish","type":"success-story","link":"https:\/\/e-dialog.group\/en\/success-story\/high-end-architecture-for-server-side-tracking\/","title":{"rendered":"High-End Architecture for Server-Side Tracking"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_0cb76819f06b1ffc44280d151dcf8ba1\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                                                  <div class=\"content__text\"><p>SUCCESS STORY<\/p>\n<hr>\n<p><strong>Industry:<\/strong> Fashion E-Commerce<\/p>\n<p><strong>Market:<\/strong> Europe-wide<\/p>\n<p><strong>Project Period:<\/strong> 2026<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_30c295c2e8e94dbcea2d14fb6061d5d2\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>High-End Architecture for Server-Side Tracking at a Europe-Wide Fashion Retailer<\/h1>\n\n      <div class=\"post-meta\">\n        <div class=\"post-meta__date\">22.09.2026<\/div>\n        |\n        <div class=\"post-meta__date\">Reading time: 8 min.<\/div>\n      <\/div>\n    \n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_5617c843810848fa92d2ef4f0ce2ce2d\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1260\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-300x148.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-1024x504.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-768x378.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-1536x756.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-2048x1008.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1260\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-300x148.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-1024x504.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-768x378.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-1536x756.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Retail-ServerSide-Tracking_processed-Teaser-e1790088414684-2048x1008.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_8fa959c811c93547b874bdb146eab987\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">In a nutshell<\/h2>          <div class=\"box__content\"><p>To overcome cookie restrictions and meet platform requirements such as the Meta Conversion API, a Europe-wide fashion retailer switched its setup to server-side tracking. The result of the new architecture in Google Analytics 4 (GA4): full data ownership, a significant increase in data quality, and a measurable 5.6% increase in revenue compared directly to client-side tracking.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_dcecc0db4bd6a165347a6e6141318423\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Challenge<\/h2>\n<p>A fashion e-commerce company operating across Europe was faced with restrictions on cookie data. The need for conversion APIs made action even more urgent; platforms such as Meta now require server-side tracking via CAPI.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"team-quote-block_9b9bcf4a240aed3487ece384619d6062\" class=\"team-quote block block--team-quote\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Kristina Niederer-Nierlich<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\"> Director Digital Analytics<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><h3>&ldquo;The server-side setup ensures full data sovereignty and higher data quality.&rdquo;<\/h3>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_3b8ad975c97d4cceff4e95259ae7f3cc\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Measures<\/h2>\n<p> Together with e-dialog, the company implemented server-side tracking to overcome client-side limitations. The new architecture, through more precise user recognition, made valuable interactions visible that previously went undetected, significantly improved data quality, and guaranteed full data sovereignty.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"logos-static-block_368ca93ded66110fa7baadc661fa338e\" class=\"logos-static block block--logos-static\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tag-Manager-1024x342.png\" class=\"attachment-large size-large\" alt=\"\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics-1024x342.png\" class=\"attachment-large size-large\" alt=\"Google Analytics 360 Logo\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"305\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform-1024x305.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform-1024x305.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform-300x89.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform-768x229.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform-1536x457.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform-1200x357.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Cloud-Platform.png 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"basic-content-block_751a0007c703480bb3c75ec625859af1\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Results<\/h2>\n<p>The switch significantly improved data quality and volume: In a direct comparison, the server-side setup recorded a +5.6% increase in revenue, a +5.3% increase in transactions, a +3.6% increase in sessions, and a +7% increase in page views. Since transactions increased more than sessions, the measurable conversion rate improved&mdash;clear evidence of higher data quality.<\/p>\n<p> 12.3% higher data coverage: The order capture rate in GA4 rose from 73% to 82% compared to the backend. An increase of 9 percentage points corresponds to a relative improvement in data quality of approximately 12.3%.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"kpi-large-block_d6d0b2471e3f115e7cbb36fdd9ecebf5\" class=\"kpi-large block block--kpi-large\" data-title=\"\">\n    <div class=\"kpi-large__content content\">\n      <ul>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"12.3\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Data Coverage<\/span>\n                                      <span class=\"kpi__sl\">Relative Increase in GA4<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#arrow-up\"><\/use>\n                <\/svg>\n                            <span data-count=\"5.6\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Recorded Revenue<\/span>\n                                      <span class=\"kpi__sl\">Compared to the client-side setup<\/span>\n                      <\/li>\n                  <li class=\"content__kpi kpi\">\n            <span class=\"kpi__main main\">\n                              <svg viewbox=\"0 0 44 43\">\n                  <use xlink:href=\"#plus\"><\/use>\n                <\/svg>\n                            <span data-count=\"3.6\"><\/span>\n                              <span>%<\/span>\n                          <\/span>\n                          <span class=\"kpi__hl\">Meetings<\/span>\n                                      <span class=\"kpi__sl\">More Precise User Identification<\/span>\n                      <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n\n<div id=\"teaser-slim-block_f6b631b3dd4c05d157f751b09ff69b3c\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_b021248519c809adf4f65c05d20db62d\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting Insights &amp; Relevant Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\/\" aria-label=\"PCon 2026: How AI, Content Scaling, and New Platform Trends Are Transforming Marketing\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-298_processed-300x200.jpg\" class=\"attachment-medium 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src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1024x476.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-768x357.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1536x714.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1200x558.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">PCon 2026: Brands, Platforms, and Innovators Share the Stage<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/pcon-2026-brands-platforms-and-innovators-share-the-stage\/\" aria-label=\"PCon 2026: Brands, Platforms, and Innovators Share the Stage\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/08\/WrStaedtische-Promptathon_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/08\/WrStaedtische-Promptathon_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/08\/WrStaedtische-Promptathon_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/08\/WrStaedtische-Promptathon_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/08\/WrStaedtische-Promptathon_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/08\/WrStaedtische-Promptathon_processed-2048x1587.png 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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":18008,"template":"","meta":{"_acf_changed":false},"categories":[445,450],"channel":[457,459],"country":[],"goal":[466],"industry":[474],"c-year":[432],"class_list":["post-18006","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","category-analytics","category-technology","channel-social","channel-web","goal-performance-marketing","industry-retail","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Server-Side Tracking: +12.3% Data Coverage for Retailers - e-dialog<\/title>\n<meta name=\"description\" content=\"How a fashion retailer uses server-side tracking to overcome cookie restrictions and significantly increase its data coverage in GA4. 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