{"id":13773,"date":"2023-08-01T16:37:49","date_gmt":"2023-08-01T16:37:49","guid":{"rendered":"https:\/\/e-dialog.group\/whitepaper\/playbook-programmatic-campaigns-whitepaper\/"},"modified":"2026-02-27T14:16:29","modified_gmt":"2026-02-27T14:16:29","slug":"playbook-programmatic-campaigns-whitepaper","status":"publish","type":"whitepaper","link":"https:\/\/e-dialog.group\/en\/whitepaper\/playbook-programmatic-campaigns-whitepaper\/","title":{"rendered":"Playbook Programmatic Campaigns &#8211; Whitepaper"},"content":{"rendered":"<div id=\"content-header-block_9ab4b0ef046c1eb7720eb1f80c3dd3c5\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Playbook Programmatic Campaigns with Google Display &amp; Video 360<\/h1>                                <a href=\"#form\" target=\"_self\" class=\"inner-col__cta\">\n        Download Whitepaper for Free\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <h2 class=\"inner-col__title\">Receive new whitepapers and updates on digital marketing topics with our newsletter<\/h2>          <a href=\"https:\/\/e-dialog.group\/en\/newsletter\/\" target=\"_self\" class=\"inner-col__link\">\n        Subscribe to Newsletter\n      <\/a>              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_3a77e852a8d829151aebcff81183bf55\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Comprehensive Programmatic Expertise<\/h2>              <div class=\"content__text\"><p>and valuable tips from our DV360 experts!<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_3481db3697010845640b8e4d85f45916\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Programmatic Advertising is here to stay and has now made its way into almost every media mix. However, simply having a DSP license does not automatically mean you are doing Programmatic effectively, which is why there can be significant differences in campaign delivery quality. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_e350adb1701733c09badf2e5df83d91e\" class=\"personal-quote block block--personal-quote block--no-margin\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"163\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-1024x163.png\" class=\"content__img\" alt=\"Display &amp; Video 360 Logo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-1024x163.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-300x48.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592-768x122.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Display-Video-e1761571191592.png 1106w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>We&rsquo;ve seen it all! e-dialog draws on many years of experience in what is arguably the most exciting area of data-driven advertising. We have compiled our insights from countless campaigns, optimizations, and reporting with Google Display &amp; Video 360 into a whitepaper designed to serve as a starting guide and reference for Programmatic Advertising and campaigns with Google Display &amp; Video 360. <\/p>\n<\/div>\n                            <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_5ff2a53b1eb065463e780096daa4cca7\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><a class=\"btn btn--primary-2 btn--wysiwyg\" href=\"#form\">Click here to download directly<\/a><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_fc0b7ab0eb29dd3ec60ad5a3bae079c0\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Playbook Programmatic Campaigns<\/h2>              <div class=\"content__text\"><p>Google Display &amp; Video 360<\/p>\n<\/div>\n            <a href=\"#form\" target=\"_self\" class=\"content__cta\">\n        Download Whitepaper Now\n      <\/a>            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"image-fullscreen-block_4f801c180cf3fa98f3ec6f1a18184353\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1.png 1920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1-1024x576.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1-768x432.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1-1536x864.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1-1120x630.png 1120w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1-1116x628.png 1116w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_31fcda36c409bd11a2da0328b8f86489\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>The whitepaper includes:<\/h3>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_16959a4477a7e12441ef8482405dfedf\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            What is Programmatic Marketing, Programmatic Advertising, and Programmatic Buying                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Google Ads or Google DV360 &ndash; who, when, what? &ndash; Detailed matrix covering inventory, creatives, bidding &amp; targeting, data &amp; audiences, analysis and reporting, special features, costs &amp; budget                   <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Audience Management                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            The most important KPIs for Programmatic Marketing                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Online Targeting Compendium for Real Time Bidding                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Targeting Guide for high-performing programmatic campaigns                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Bidding Strategies and why Automated Budget Allocation should not be missing from your campaign checklist                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Reporting Options                  <\/li>\n          <\/ul>\n  <\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_995b31a978f83d532fbff372b21af6da\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Download the Whitepaper Now<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_229921e18a5a61ca0ead2250d6660583\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Playbook Programmatic Campaigns with Google Display &amp; Video 360 &ndash; download now!<\/h2>\n<p>Please fill out the form below to access the free whitepaper download. This document is continuously updated. By downloading and providing your email address, you will receive all updates free of charge and automatically.  <\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div id=\"image-fullscreen-block_0d9ef78ca78ef4f50d33000c6a785f43\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Playbook.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Playbook.png 600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Playbook-167x300.png 167w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Playbook-569x1024.png 569w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Playbook-350x630.png 350w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Playbook-349x628.png 349w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">      <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"form\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"content_download_form\" data-ac-form_name=\"download formular\" data-ac-form_type=\"content download\" data-ac-form_subject=\"free-whitepaper\" data-ac-form_title=\"e-Book Programmatic Playbook Download\"><div class=\"_form_76\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=76&amp;69F6A9F062C91&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div id=\"teaser-slim-block_9d1cf08eed0531516850b965203b0961\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <svg width=\"299\" height=\"299\" viewbox=\"0 0 299 299\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <circle cx=\"149.5\" cy=\"149.5\" r=\"117\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n        <\/svg>\n          <\/div>\n    <div class=\"content__info info\">\n                  <h2 class=\"info__hl\">Our campaigning experts are happy to support you with any questions <\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Contact Us!\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_58fab974a533dda149b5f8aa87e95d3c\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting News &amp; Relevant Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">-76% cost per session through the realignment of Meta campaigns<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/\" aria-label=\"-76% cost per session through the realignment of Meta campaigns\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-768x178.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Meta Product Feeds: An Automated Solution for Haberkorn Job Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/meta-product-feeds-an-automated-solution-for-haberkorn-job-ads\/\" aria-label=\"Meta Product Feeds: An Automated Solution for Haberkorn Job Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"120\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-300x120.jpg\" class=\"attachment-medium size-medium\" alt=\"Maria Holzinger\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-300x120.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-1024x410.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-768x307.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-1536x614.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-2048x819.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1024x476.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-768x357.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1536x714.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1200x558.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">PCon 2026<\/h3>\n                      <div class=\"inner-col__event event-info\">\n                                              <span class=\"event-info__info info info--date\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                    <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                  <\/svg>\n                  <span>17.09.2026<\/span>\n                  <span> | <\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                    <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                  <\/svg>\n                  <span>09:00<\/span>\n                <\/span>\n                                            <span class=\"event-info__info info info--place\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                    <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                  <\/svg>\n                  Wolke 19, Vienna                <\/span>\n                          <\/div>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/event\/pcon-2026\/\" aria-label=\"PCon 2026\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13774,"template":"","meta":{"_acf_changed":false},"categories":[446],"c-year":[48],"class_list":["post-13773","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-48"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Playbook Programmatic with Google DV360 | e-dialog<\/title>\n<meta name=\"description\" content=\"Free Playbook: Programmatic Campaigns with Google Display &amp; Video 360 \u2013 Insights, Targeting, Bidding &amp; Reporting. Download Whitepaper Now \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/whitepaper\/playbook-programmatic-campaigns-whitepaper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playbook Programmatic Campaigns - Whitepaper\" \/>\n<meta property=\"og:description\" content=\"Free Playbook: Programmatic Campaigns with Google Display &amp; Video 360 \u2013 Insights, Targeting, Bidding &amp; Reporting. Download Whitepaper Now \u2705\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/whitepaper\/playbook-programmatic-campaigns-whitepaper\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T14:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-playbook-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/whitepaper\\\/playbook-programmatic-campaigns-whitepaper\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/whitepaper\\\/playbook-programmatic-campaigns-whitepaper\\\/\",\"name\":\"Playbook Programmatic with Google DV360 | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/whitepaper\\\/playbook-programmatic-campaigns-whitepaper\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/whitepaper\\\/playbook-programmatic-campaigns-whitepaper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/preview-whitepaper-pro-playbook-1.png\",\"datePublished\":\"2023-08-01T16:37:49+00:00\",\"dateModified\":\"2026-02-27T14:16:29+00:00\",\"description\":\"Free Playbook: Programmatic Campaigns with Google Display & Video 360 \u2013 Insights, Targeting, Bidding & Reporting. 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