{"id":13776,"date":"2023-10-06T09:16:38","date_gmt":"2023-10-06T09:16:38","guid":{"rendered":"https:\/\/e-dialog.group\/whitepaper\/predictive-modelling-whitepaper\/"},"modified":"2026-02-27T14:16:29","modified_gmt":"2026-02-27T14:16:29","slug":"predictive-modelling-whitepaper","status":"publish","type":"whitepaper","link":"https:\/\/e-dialog.group\/en\/whitepaper\/predictive-modelling-whitepaper\/","title":{"rendered":"Predictive Modelling Whitepaper"},"content":{"rendered":"<div id=\"content-header-block_5e32dc5da6574c95ecd1a24ee12ccee9\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Predictive Modelling Whitepaper<\/h1>                          <div class=\"inner-col__sl\">Predictive Modelling Simply Explained: How to Use Data for a Better Customer Journey.<\/div>\n                        <a href=\"#form\" target=\"_self\" class=\"inner-col__cta\">\n        Download Whitepaper for Free\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_6c02344ec09e80deb8a52cf07b122c22\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Personalize your customers&rsquo; customer journey<\/h2>              <div class=\"content__text\"><p>with Cloud &amp; Data Science predictive models<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_14e60e080e7589827f9a48ea9a370748\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Today, relevance is the most important success factor for reaching customers with advertising messages. For this, the <strong>personalization of marketing campaigns<\/strong> at all touchpoints of the customer journey is essential. <\/p>\n<p>But how can an advertiser know when which message or offer will lead to the desired conversion? Data is the key here. <strong>Predictive models<\/strong> are used to categorize customers based on the probability that they will advance in the customer journey. Is a purchase expected, or is the user more likely to churn or achieve a different conversion?  <\/p>\n<p>In each of these cases, the user must be engaged with appropriate communication or an attractive offer. The advertiser can adjust their efforts based on the probability, thereby increasing advertising efficiency. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"highlight-text-block_aa484f73ab3cb3e15a4821515894b549\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h2 class=\"content__hl\">This whitepaper is specifically aimed at advertisers and data enthusiasts<\/h2>          <div class=\"content__text\"><p>&ndash; without prior Machine Learning knowledge.<\/p>\n<\/div>\n          <\/div>\n<\/div>\n\n<div id=\"basic-content-block_e7de7aef95865837e440aab720a94358\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>This whitepaper provides an introduction to predictive modelling and its use in forecasting customer journeys. In particular, we will look at the <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_344837cffb5eb42e813a105c4f8c4033\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            prediction of purchases,                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            prediction of events, and                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            the prediction of customer churn.                  <\/li>\n          <\/ul>\n  <\/div>\n\n\n<div id=\"basic-content-block_83a76792b7315ffb2a706432f14412dc\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>We show in detail how you can use these insights <strong>for personalizing campaigns<\/strong> and customer experiences.<br>\nFor the technical aspect of <a href=\"#\">modelling<\/a>, we guide you through the setup of Predictive Modelling in the Google Cloud Platform with a step-by-step guide.<\/p>\n<p><a class=\"btn btn--primary-2 btn--wysiwyg\" href=\"#form\">Click here to download directly<\/a><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_e56e179f330e77616cb5be61bfb0d5e8\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Predictive Modelling Whitepaper<\/h2>              <div class=\"content__text\"><p>Customer Journey Prediction for Personalizing Marketing Campaigns<\/p>\n<\/div>\n            <a href=\"#form\" target=\"_self\" class=\"content__cta\">\n        Download Whitepaper Now\n      <\/a>            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"image-fullscreen-block_2a65a9c23841255d89e263674e00ecc9\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1473\" height=\"660\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/mood-image.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/mood-image.png 1473w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/mood-image-300x134.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/mood-image-1024x459.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/mood-image-768x344.png 768w\" sizes=\"auto, (max-width: 1473px) 100vw, 1473px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_6d5224f1c8ad6dcca447b6173546450e\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>This whitepaper includes<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_ada780128714966304af9c47ed11ff39\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Introduction to Predictive Modelling                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Application of Predictive Models                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Added Value of Using Cloud &amp; Data Science Models                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Step-by-Step Guide to Creating Predictive Models in the Google Cloud Platform                  <\/li>\n          <\/ul>\n  <\/div>\n\n\n<div id=\"basic-content-block_151314389475af96c111cf821a1b291f\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>After reading the whitepaper, you will be ready for:<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_a9461709cd4798fe761b26078da6f63f\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Increase revenue and ROI by personalizing marketing messages based on user behavior prediction.                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Understand predictive models and scenarios for their application.                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Discover the simplicity of implementation with the Google Cloud Platform.                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Benefit from state-of-the-art ML models and data-driven decisions                  <\/li>\n          <\/ul>\n  <\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_5097431fe386f753f500babbad618044\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Download the free whitepaper now!<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_8ebc91b8c3f45a3bcd32dd594cc2d86b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Predictive Modelling Whitepaper &ndash; download now!<\/h3>\n<p>Please fill out the form below to get access to the free whitepaper download. This document is continuously updated. By downloading and submitting your email address, you will receive all updates free of charge and automatically.  <\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div id=\"image-fullscreen-block_0b43dc3dac4c96f5f2fe058e4e82f933\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/website-2025-preview-whitepaper.png\" class=\"content__img img img--desktop\" alt=\"Jetzt herunterladen: Predictive Modeling Whitepaper von e-dialog\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/website-2025-preview-whitepaper.png 600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/website-2025-preview-whitepaper-167x300.png 167w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/website-2025-preview-whitepaper-569x1024.png 569w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/website-2025-preview-whitepaper-350x630.png 350w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/website-2025-preview-whitepaper-349x628.png 349w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">      <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"form\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"content_download_form\" data-ac-form_name=\"download formular\" data-ac-form_type=\"content download\" data-ac-form_subject=\"free-whitepaper\" data-ac-form_title=\"Whitepaper Predictive Modelling Download\"><div class=\"_form_117\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=117&amp;69F6DC79E3AE0&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div id=\"basic-content-block_fcbec28552384d76837bf844111fe6db\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>After downloading our whitepaper, we will inform you exclusively in advance about updates on the topic and automatically send you the latest version of the whitepaper.<\/p>\n<p>Also, subscribe to our <a href=\"https:\/\/e-dialog.group\/en\/newsletter\/\">newsletter<\/a> and stay informed about innovations in Cloud &amp; Data Science, Data Protection and Web Tracking, Programmatic Marketing, Digital Analytics, Search &amp; Social Advertising, Conversion Optimization &amp; Email Marketing. Tip: Our newsletter also informs you about new whitepapers on the most important topics in data-driven marketing &ndash; so don&rsquo;t miss out! <\/p>\n<h4>Do you want to learn more about cross-channel activation of marketing data?<\/h4>\n<p>In our <strong>free whitepaper<\/strong> on Customer Data Platforms, you will find all information about this powerful tool.<\/p>\n<p>And for all those who want to delve deeper into individual topics from the field of data-driven marketing, our blog offers current articles on data protection and web tracking, programmatic marketing, digital analytics, search &amp; social advertising, conversion optimization &amp; email marketing. We regularly share important updates, trends, and online marketing insights in the <a href=\"https:\/\/e-dialog.group\/en\/newsletter\/\">e-dialog Newsletter<\/a> &ndash; subscribe now! <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_42af00187111e2043bc0961f21303737\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <svg width=\"299\" height=\"299\" viewbox=\"0 0 299 299\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <circle cx=\"149.5\" cy=\"149.5\" r=\"117\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n        <\/svg>\n          <\/div>\n    <div class=\"content__info info\">\n                  <h2 class=\"info__hl\">Of course, our data activation experts will be happy to assist you with any questions<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Contact us\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_e43496432be35878eeda7c90b7a1c421\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Exciting news and relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"49\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/galeria_logo-referenzen.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Galeria: From vision to measurable performance with Google Cloud AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/\" aria-label=\"Galeria: From vision to measurable performance with Google Cloud AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"120\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-300x120.jpg\" class=\"attachment-medium size-medium\" alt=\"Maria Holzinger\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-300x120.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-1024x410.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-768x307.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-1536x614.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-2048x819.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1024x476.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-768x357.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1536x714.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1200x558.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">PCon 2026<\/h3>\n                      <div class=\"inner-col__event event-info\">\n                                              <span class=\"event-info__info info info--date\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                    <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                  <\/svg>\n                  <span>17.09.2026<\/span>\n                  <span> | <\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                    <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                  <\/svg>\n                  <span>09:00<\/span>\n                <\/span>\n                                            <span class=\"event-info__info info info--place\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                    <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                  <\/svg>\n                  Wolke 19, Vienna                <\/span>\n                          <\/div>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/event\/pcon-2026\/\" aria-label=\"PCon 2026\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"Private Browsing\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-1024x549.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-2048x1098.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Cookieless GA4 with Server-Side GTM &amp; Firestore<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/cookieless-ga4-with-server-side-gtm-firestore\/\" aria-label=\"Cookieless GA4 with Server-Side GTM &amp; Firestore\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13779,"template":"","meta":{"_acf_changed":false},"categories":[450],"c-year":[47],"class_list":["post-13776","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-technology","c-year-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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