{"id":13793,"date":"2023-09-06T16:05:17","date_gmt":"2023-09-06T16:05:17","guid":{"rendered":"https:\/\/e-dialog.group\/whitepaper\/programmatic-deal-guidebook-whitepaper\/"},"modified":"2026-02-27T14:16:29","modified_gmt":"2026-02-27T14:16:29","slug":"programmatic-deal-guidebook-whitepaper","status":"publish","type":"whitepaper","link":"https:\/\/e-dialog.group\/en\/whitepaper\/programmatic-deal-guidebook-whitepaper\/","title":{"rendered":"Programmatic Deal Guidebook &#8211; Whitepaper"},"content":{"rendered":"<div id=\"content-header-block_6864913937fb278f72ab99af00dd54c1\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Programmatic Deal Guidebook<\/h1>                                <a href=\"#form\" target=\"_self\" class=\"inner-col__cta\">\n        Download whitepaper for free\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <h2 class=\"inner-col__title\">Receive new whitepapers and updates on digital marketing topics with our newsletter<\/h2>          <a href=\"https:\/\/e-dialog.group\/en\/newsletter\/\" target=\"_self\" class=\"inner-col__link\">\n        Subscribe to Newsletter\n      <\/a>              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_ce8c0a9f67e6c40ca6650b78f57985a7\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Comprehensive Programmatic Deals expertise<\/h2>              <div class=\"content__text\"><p>and valuable tips from our DV360 experts!<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_0bdf0fe11ef6dbcefe62ac2698f46500\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Programmatic advertising is an indispensable part of a successful media mix. However, there are significant differences in campaign delivery quality. Simply having a DSP license does not make you a programmatic expert.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"highlight-text-block_9509ef6728aaf71cb87cd02848dfc529\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h2 class=\"content__hl\">We&rsquo;ve seen it all!<\/h2>          <div class=\"content__text\"><p>e-dialog has many years of experience in what is arguably the most exciting area of data-driven advertising. We have compiled our experience with private inventory and deals, as well as insights from countless campaigns, optimizations, and reports with Google Display &amp; Video 360 into an e-book designed to serve as a starting guide and reference work. <\/p>\n<\/div>\n          <\/div>\n<\/div>\n\n<div id=\"basic-content-block_44afdefddf3f4adc9fd72b91ac89d223\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><a class=\"btn btn--primary-2 btn--wysiwyg\" href=\"#form\">Click here to download directly<\/a><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_acd69f2caad6ab1419ed92918687a6ef\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Programmatic Deal Guidebook<\/h2>            <a href=\"#form\" target=\"_self\" class=\"content__cta\">\n        Download whitepaper now\n      <\/a>            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"image-fullscreen-block_b5a013ecebd81bf3610e762b60a22089\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1.png 1920w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1-1024x576.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1-768x432.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1-1536x864.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1-1120x630.png 1120w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-pro-deal-guidebook-1-1116x628.png 1116w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_6aa51aeee2b321b8dadf9e7430257506\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>The whitepaper includes:<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_e7c266e54a22d705c8769c448ff63ed1\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            What is a deal and how do I get a deal                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            What types of programmatic deals exist and how do I use them                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            How are deals set up                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            DV360 Deal Troubleshooting                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            Top 5 Deal Recommendations &ndash; DSP-independent                  <\/li>\n          <\/ul>\n  <\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_53d02d59c214bae5c7e491224a64d291\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Download the whitepaper now<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_f76c231fbfc1e310cb7eb1f0fc5ecf80\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Programmatic Deal Guidebook &ndash; download now!<\/h2>\n<p>Please fill out the form below to access the free whitepaper download. This document is continuously updated. By downloading and providing your email address, you will automatically receive all updates free of charge.  <\/p>\n  <\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div id=\"image-fullscreen-block_8019add59dc886a663c40e5512f6ad83\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1080\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Deal-Guide.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Deal-Guide.png 600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Deal-Guide-167x300.png 167w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Deal-Guide-569x1024.png 569w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Deal-Guide-350x630.png 350w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/download-Whitepaper-PRO-Deal-Guide-349x628.png 349w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">      <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"form\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"content_download_form\" data-ac-form_name=\"download formular\" data-ac-form_type=\"content download\" data-ac-form_subject=\"free-whitepaper\" data-ac-form_title=\"e-Book Programmatic Deal Guidebook Download\"><div class=\"_form_113\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=113&amp;69F77FED35415&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div id=\"teaser-slim-block_9da71183f5a0fedd324c8275d3008782\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <svg width=\"299\" height=\"299\" viewbox=\"0 0 299 299\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <circle cx=\"149.5\" cy=\"149.5\" r=\"117\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n        <\/svg>\n          <\/div>\n    <div class=\"content__info info\">\n                  <h2 class=\"info__hl\">Our campaigning experts are happy to assist you with any questions <\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Contact us!\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_303017a0bd673e91a0e21758c5a4163a\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge           <\/div>\n                <h2 class=\"info__hl\">Exciting news &amp; relevant updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">-76% cost per session through the realignment of Meta campaigns<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/\" aria-label=\"-76% cost per session through the realignment of Meta campaigns\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Haberkorn_Meta-Feed_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-300x70.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum-768x178.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Haberkorn_Logo-mit-Schutzraum.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Meta Product Feeds: An Automated Solution for Haberkorn Job Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/meta-product-feeds-an-automated-solution-for-haberkorn-job-ads\/\" aria-label=\"Meta Product Feeds: An Automated Solution for Haberkorn Job Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"120\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-300x120.jpg\" class=\"attachment-medium size-medium\" alt=\"Maria Holzinger\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-300x120.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-1024x410.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-768x307.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-1536x614.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/pcon2025_cStudio-YvonneFetzE6EDDDFD-E9A4-F011-84D6-00155D0B0940-1-scaled-e1766141801570-2048x819.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1024x476.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-768x357.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1536x714.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1200x558.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">PCon 2026<\/h3>\n                      <div class=\"inner-col__event event-info\">\n                                              <span class=\"event-info__info info info--date\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                    <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                  <\/svg>\n                  <span>17.09.2026<\/span>\n                  <span> | <\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                    <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                  <\/svg>\n                  <span>09:00<\/span>\n                <\/span>\n                                            <span class=\"event-info__info info info--place\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                    <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                    <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                  <\/svg>\n                  Wolke 19, Vienna                <\/span>\n                          <\/div>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/event\/pcon-2026\/\" aria-label=\"PCon 2026\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, 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class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13794,"template":"","meta":{"_acf_changed":false},"categories":[446],"c-year":[47],"class_list":["post-13793","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatic Deal Guidebook \u2013 Whitepaper | e-dialog<\/title>\n<meta name=\"description\" content=\"Free Programmatic Deal Guidebook: DV360 insights, deal tips &amp; troubleshooting from our experts. 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