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#61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category"></span> <span class="arrow">></span> <span class="child">#pcon Live Blog: Nutzerzentrisches Marketing</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-082.jpg);"><div class="container"><h1>#pcon Live Blog: Nutzerzentrisches Marketing</h1><p class="author">von Martin Frotzler</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">29. September 2016</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Johannes Falck, Managing Director Austria & Switzerland von Criteo, berichtet in seinem Vortrag "Nutzerzentrisches Marketing" darüber, wie neue Technologien das Konsumentenverhalten verändern und die Grenzen zwischen Online- und Offline Handel verschwimmen lassen. Die Trends der Zukunft und wie Online Händler darauf reagieren können. Studien belegen, dass sich das Kaufverhalten radikal gewandelt hat: Treiber dieser Veränderung sind die sogenannten Millenials, aber noch viel stärker die “Generation Z” - die unter 20-jährigen “Technoholics”.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title"></div><p></p><p>Unsere Experten für alle datengetriebenen Kanäle und digitale Marketing-Strategien teilen Ihre Expertise auch gerne persönlich mit Ihnen - kontaktieren Sie uns!</p> <p></p><a href="/kontaktformular" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="26137" class="elementor elementor-26137" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62db7191 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62db7191" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40fa4569" data-id="40fa4569" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-183d6956 elementor-widget elementor-widget-heading" data-id="183d6956" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Veränderungen in der Technologie </h2> </div> </div> <div class="elementor-element elementor-element-35ed5bcb elementor-widget elementor-widget-text-editor" data-id="35ed5bcb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ein Faktor werden hier zukünftig </span><b>Wearables </b><span style="font-weight: 400;">wie Smartwatches und Fitnesstracker werden. Zwar werden im Gegensatz zu Smartphones “nur” 650 Millionen Wearables bis 2020 im Umlauf sein, diese bringen aber völlig neue und wertvolle Daten (z.B. über die tägliche Routine des Users, Bedarf an Sportequipment, etc.)</span></p><p><span style="font-weight: 400;">Für den Ecommerce wird weiterhin das </span><b>Smartphone </b><span style="font-weight: 400;">das wichtigste mobile Device bleiben. Hier werden sich zunehmend neue Zahlungsmethoden durchsetzen, d.h. M-Payment wird in seiner Bedeutung wachsen.</span></p> </div> </div> <div class="elementor-element elementor-element-98b4c40 elementor-widget elementor-widget-image" data-id="98b4c40" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="531" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20531'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23182" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-768x510.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg"><noscript><img fetchpriority="high" decoding="async" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg" class="attachment-large size-large wp-image-23182" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7af64bd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7af64bd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a723c52" data-id="a723c52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c2e1cc3 elementor-widget elementor-widget-heading" data-id="c2e1cc3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Online und Offline </h2> </div> </div> <div class="elementor-element elementor-element-b6f743a elementor-widget elementor-widget-text-editor" data-id="b6f743a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Grenzen zwischen Online und Offline werden zunehmend verschwimmen: </span><strong>Kunden informieren sich online und kaufen offline. </strong><span style="font-weight: 400;">Auch Beacons werden vermehrt eine Rolle spielen um den User vor Ort zu erkennen und mit den Online Daten verknüpfen zu können.</span></p><p><span style="font-weight: 400;">Weitere Trends:</span></p><ul><li><span style="font-weight: 400;">Digital Assistancce</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Virtual und Augmented Reality</span></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8e741db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8e741db" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29285fa" data-id="29285fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-26d7f90 elementor-widget elementor-widget-heading" data-id="26d7f90" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4 Empfehlungen für den Händler </h2> </div> </div> <div class="elementor-element elementor-element-dc894fa elementor-widget elementor-widget-text-editor" data-id="dc894fa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am Ende seines Vortrags nennt Falch vier Empfehlungen für Händler:</p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Put mobile first</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Eigene Shopping Apps machen (hohe Conversion Raten)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Technologie nutzen um an allen Punkten der Customer Journey den User zu erreichen</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Das Marketing Personalisieren</span></li></ul> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action 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wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-768x510.jpg"><noscript><img width="768" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-768x510.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20510'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-768x510.jpg"><noscript><img width="768" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-768x510.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Events </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/events/pcon-live-blog-targeting-auf-nutzerdaten-status-quo-der-programmatischen-online-werbung/"> #pcon Live Blog: Targeting auf Nutzerdaten – Status Quo der programmatischen Online-Werbung </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/events/pcon-live-blog-targeting-auf-nutzerdaten-status-quo-der-programmatischen-online-werbung/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-26126 post type-post swiper-slide" role="group" aria-label="9 / 23" style="width: 426.667px;"> <div 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class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-768x510.jpg"><noscript><img width="768" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-768x510.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015.jpg 1024w" sizes="(max-width: 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20510'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-768x510.jpg"><noscript><img width="768" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-768x510.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Events </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/events/pcon-live-blog-onsite-personalisierung-am-beispiel-optimize360/"> #pcon Live Blog: Onsite Personalisierung am Beispiel Optimize360 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/events/pcon-live-blog-onsite-personalisierung-am-beispiel-optimize360/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-26096 post type-post swiper-slide" role="group" aria-label="17 / 23" style="width: 426.667px;"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/events/pcon-live-blog-how-to-organize-for-programmatic-data/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="510" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20510'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-768x510.jpg"><noscript><img width="768" height="510" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-768x510.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Events </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/events/pcon-live-blog-how-to-organize-for-programmatic-data/"> #pcon Live Blog: How to organize for Programmatic Data </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/events/pcon-live-blog-how-to-organize-for-programmatic-data/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-26091 post type-post swiper-slide" role="group" aria-label="18 / 23" style="width: 426.667px;"> <div 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class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote-768x510.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Events </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/events/pcon-live-blog-keynote-beyond-programmatic-der-wandel-beginnt-erst/"> #pcon Live Blog: Keynote Beyond Programmatic – Der Wandel beginnt erst </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/events/pcon-live-blog-keynote-beyond-programmatic-der-wandel-beginnt-erst/"> MEHR LESEN </a> </div> </div> </article> <article 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height="478" src="https://e-dialog.group/wp-content/uploads/2022/02/dmexco-Blogbild-768x478.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/dmexco-Blogbild-768x478.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/dmexco-Blogbild-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/dmexco-Blogbild.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Events </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/events/e-dialog-auf-der-dmexco-2016/"> e-dialog auf der dmexco 2016 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/events/e-dialog-auf-der-dmexco-2016/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25722 post 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data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 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class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f3f06c4 elementor-widget elementor-widget-heading" data-id="f3f06c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-3286587 elementor-widget elementor-widget-heading" data-id="3286587" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-d600f82 elementor-widget elementor-widget-heading" data-id="d600f82" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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