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elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/so-erstellst-du-eine-advantage-shopping-kampagne-bei-meta/">So erstellst du eine Advantage+ Shopping Kampagne bei Meta</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/so-erstellst-du-eine-advantage-shopping-kampagne-bei-meta/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Advantage+ Shopping Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-advantage-shopping-kampagnen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wie eine Advantage+ Shopping Kampagne aufgebaut ist und welche Vor- und Nachteile es mitbringt, sehen wir uns im Folgenden an. Der Aufbau einer Advantage+ Shopping Kampagne Mit Advantage+ Shopping-Kampagnen können alle Zielgruppen in einer einzigen Kampagnenstruktur zusammengefasst werden, anstatt mehrere Kampagnen mit segmentierten Zielgruppen zu erstellen. Dadurch ist die Erstellung und Verwaltung vereinfacht und gleichzeitig […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/das-sind-die-neuen-facebook-kampagnenziele/">Das sind die neuen Facebook Kampagnenziele</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/das-sind-die-neuen-facebook-kampagnenziele/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog die neuen Facebook Kampagnenziele" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-fb-neue-kampagnenziele-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel gibt einen Überblick zu den Kampagnenzielen für Facebook Kampagnen und die aktuellen Änderungen für die Erstellung von Kampagnen in Facebook. Die ursprünglichen Kampagnenziele Die Kampagnenziele sind bislang in den folgenden 3 Kategorien aufgelistet: Bekanntheit, Abwägung und Conversion. Bekanntheit Markenbekanntheit Reichweite Abwägung Traffic Interaktionen App-Installationen Videoaufrufe Leadgenerierung Nachrichten Conversion Conversions Katalogverkäufe Store Traffic So […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section 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