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!important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/">Regression Based Attribution – Werbeerfolg zuweisen in der Post-Cookie-Ära</a></h2><a href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Artikel gibt eine Einführung zu Möglichkeiten der Attribution von Werbeerfolg ohne Cookies. Anhand der Regression Based Attribution zeigen wir Vorteile und Einsatzmöglichkeiten auf. Wozu brauche ich eine Attribution? Eine korrekte Attribution kann aufzeigen, welcher Kanal, welche Kampagne und welche Werbeformen für welchen Erfolg sorgen, wie effizient Werbemaßnahmen sind und ob die Verteilung von Budgets […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/fill-the-gaps-modeled-conversions-in-dv360-und-cm/">Fill the Gaps: Modeled Conversions in DV360 und CM</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/fill-the-gaps-modeled-conversions-in-dv360-und-cm/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Modeled Conversions" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Modeled Conversions" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Aufgrund fehlender 3rd-Party (3P) Cookies können Conversions nicht wie zuvor Kampagnen zugewiesen werden, sodass sich ein unvollständiges Bild für Werbetreibende ergibt. Dies kann massive Auswirkungen haben, da die Anzahl der Conversions nicht nur für das Überwachen von Kampagnen relevant ist, sondern ebenfalls Gebotsstrategien beeinflussen kann. Um dem entgegenzuwirken arbeitet Google bereits seit einiger Zeit mit […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/custom-bidding-leichtgemacht-der-goal-builder-in-dv360/">Custom Bidding leichtgemacht – der Goal Builder in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/custom-bidding-leichtgemacht-der-goal-builder-in-dv360/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit dem Custom Bidding Goal Builder in DV360 können dem Algorithmus Informationen zur Wichtigkeit der verschiedenen Goals entlang der Customer Journey gegeben werden. 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