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href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-insights-funktion-trends-in-ga4-daten-schneller-erkennen/">Die Insights-Funktion: Trends in GA4-Daten schneller erkennen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-insights-funktion-trends-in-ga4-daten-schneller-erkennen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Insights-Funktion GA4" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1024x549.png" class="attachment-large size-large wp-post-image" alt="Insights-Funktion GA4" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Insights-Funktion von GA4 unterstützt mit maschinellem Lernen die professionelle Datenanalyse. Dieser Beitrag erklärt, wie Sie dadurch einfacher und schneller generelle Tendenzen in Ihren Auswertungen erkennen und interpretieren können. Wenn die vergangene Auswertungsperiode ihrer Webseite/App in Google Analytics ungewöhnliche Daten-Spikes oder einen plötzlichen Sinkflug der KPI’s im Zeitdiagramm anzeigt können die Gründe dafür vielfältig sein […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/sunset-von-google-universal-analytics/">Sunset von Google Universal Analytics ab Juli 2023</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/sunset-von-google-universal-analytics/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Sunset GA" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Sunset GA" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im Oktober 2020 hat Google announced, dass es eine neue Version von Google Analytics geben wird, die Universal Analytics im long run gänzlich ablösen wird. Der Umstieg steht nun kurz bevor, und der Wechsel auf GA4 sollte unbedingt noch vor den jeweiligen Sunset Terminen stattfinden: Die aktuellen Sunset Daten: Google Analytics (UA) in der Free […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/ua-sunset-automigration-oder-opt-out/">UA Sunset: Automigration oder Opt Out?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/ua-sunset-automigration-oder-opt-out/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog: Sunset Universal Analytics - Automigration oder Opt-Out?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog: Sunset Universal Analytics - Automigration oder Opt-Out?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/05/blog-opt-out-automigration-ga4-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im folgenden Beitrag erklären wir, warum Sie jetzt am besten auf die manuelle Migration Ihres Universal Analytics-Accounts setzen. Countdown zum UA Sunset – Automigration oder Opt-Out? Aktuell ist es wirklich nicht mehr zu übersehen: Öffnet man dieser Tage seine alternde UA Property (und hat noch kein Analytics 4 Setup) springt einem der Countdown zum Sunsetting […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/top-feature-attributionsmodell-in-ga4-property-einstellungen-festlegen/">Top-Feature: Attributionsmodell in GA4 Property Einstellungen festlegen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/top-feature-attributionsmodell-in-ga4-property-einstellungen-festlegen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Attributionsmodell in GA4 Property Einstellungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Attributionsmodell in GA4 Property Einstellungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/attributionsmodell-einstellen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google Analytics 4 ermöglicht die Auswahl von Attributionsmodell und Lookback-Window auf Property Ebene. Dieser Artikel gibt einen Überblick zu diesem Feature und den Einstellungsmöglichkeiten. Attributionsmodelle Attributionsmodelle bilden, auf der Grundlage granularer Daten, statistische Modellierungen entlang des Multi-Channel-Funnels. Auf Basis dieser Modellierungen erfolgt die anteilhafte Zuschreibung von Verkäufen/Conversions zu den beteiligten Touchpoints. Die Analyse von Channels, […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default 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