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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-ad-sequence-campaigns/">Youtube Ad Sequence Campaigns</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-ad-sequence-campaigns/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Interessieren Sie sich für Storytelling und wollen Sie bei Ihren Youtube Kampagnen mehr rausholen? Möchten Sie Youtube als Performance-Kanal kennenlernen? Dann lesen Sie weiter! Viele Werbetreibende nutzen Youtube im Upper Funnel, weil sie davon ausgehen, dass Youtube eine reine Awareness-Maßnahme ist. Wenige wissen aber, dass sich die Plattform ständig weiterentwickelt und auch auf Performance ausgerichtete […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/warum-brauche-ich-uberhaupt-campaign-manager-7-grunde-die-uberzeugen/">Warum brauche ich überhaupt Campaign Manager? 7 Gründe die überzeugen</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/warum-brauche-ich-uberhaupt-campaign-manager-7-grunde-die-uberzeugen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="7 Gründe für Campaign Manager" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png" class="attachment-large size-large wp-post-image" alt="7 Gründe für Campaign Manager" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag geht es um die Hervorhebung der Vorteile von der Kombination CM360 + DV360 gegenüber der alleinigen Verwendung von DV360 für die Kampagnensteuerung. Was ist Campaign Manager? CM360 dient zur zentralen Anzeigenverwaltung und -messung von digitalen Kampagnen. Das Tool kann eigenständig oder in Kombination mit DV360 verwendet werden. Die grundlegenden Funktionalitäten können hier […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/workspaces-im-dv360-interface-nutzliche-features-fur-kampagnenmanagement/">Workspaces im DV360 Interface & nützliche Features für Kampagnenmanagement</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/workspaces-im-dv360-interface-nutzliche-features-fur-kampagnenmanagement/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Workspaces in DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Workspaces in DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Welche Möglichkeiten für Kampagnenmanagement im DV360 Interface zur Verfügung stehen und was auf die Schnelle ausgewertet werden kann, beschreiben wir in diesem Artikel. Custom Workspace im Overview Tab des DV360 Interface Gleich beim Einsteigen ins Tool werden einige Badges angezeigt, die Auskunft darüber geben, wie die einzelnen Insertion Orders performen. Hierbei werden Informationen unter anderem […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-brand-lift-studies-in-dv360/">YouTube Brand Lift Studies in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-brand-lift-studies-in-dv360/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="blog YouTube Brand lift study DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="blog YouTube Brand lift study DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag fokussieren wir uns auf die Nutzung und das Set Up von Brand Lift Studies für YouTube. Aber wie funktioniert ein BLS genau, und was muss beim Setup beachtet werden? Jetzt weiterlesen! YouTube Brand Lift Study in DV360 Eine Brand Lift Study funktioniert wie ein Experiment in Statistik: die User werden in zwei […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element 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