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Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/quick-tipp-wie-5-minuten-arbeit-in-google-ads-mehrere-hundert-euro-sparen-kann/">Quick-Tipp: Wie 5 Minuten Arbeit in Google Ads mehrere hundert Euro sparen kann</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/quick-tipp-wie-5-minuten-arbeit-in-google-ads-mehrere-hundert-euro-sparen-kann/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog SEA Quicktip" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Oft stoßen wir bei der Übernahme oder Audits von Google Ads Konten auf einige hausgemachte Probleme, die für Google eine Hürde in der Aussteuerung sind. In den meisten Fällen ist Google so fortgeschritten, dass diese Bremsen direkt im Konto unter dem Empfehlungstab als Hilfe zur Optimierung angeboten werden. In diesem Fall geht es jetzt allerdings […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/5-schritte-fur-erfolgreiche-paid-search-kampagnen-in-2023/">5 Schritte für erfolgreiche Paid Search Kampagnen in 2023</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/5-schritte-fur-erfolgreiche-paid-search-kampagnen-in-2023/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 5 Schritte für erfolgreiche Paid Search Kampagnen" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Nachdem wir 2022 mit vielen Änderungen hinter uns gelassen haben, wollen wir nun einen Ausblick auf 2023 geben. Was erwartet uns im neuen Jahr und worauf sollten wir uns noch stärker konzentrieren, um erfolgreiche Paid Search Kampagnen zu erstellen. 1. Fokussiere dich stärker auf deine Zielgruppe Bei Google Ads Anzeigen kommt es oftmals auf die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/7-tipps-fur-das-google-ads-setup-im-b2b-umfeld-wie-gehe-ich-mit-der-eigenen-b2c-konkurrenz-um/">7 Tipps für das Google Ads Setup im B2B-Umfeld | Wie gehe ich mit der eigenen “B2C-Konkurrenz” um?</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/7-tipps-fur-das-google-ads-setup-im-b2b-umfeld-wie-gehe-ich-mit-der-eigenen-b2c-konkurrenz-um/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 7 Tipps Google Ads Setup B2B" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im Bereich von Google Ads gibt es nur begrenzte Möglichkeiten B2B und B2C zu trennen. Wir haben 7 Tipps für ein mögliches Setup, um B2B und B2C innerhalb des Kampagnensetups zu trennen. Tipp 1: Bewusste Zielgruppenansprache Der erste Tipp geht auf die Erstellung bzw. Individualisierung der Anzeigentexte ein. Hier ist es wichtig, dass wir unsere […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/fruhjahrsputz-in-search-ads-360-einmal-alles-neu-in-2022/">Frühjahrsputz in Search Ads 360 – Einmal alles neu in 2022?</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/fruhjahrsputz-in-search-ads-360-einmal-alles-neu-in-2022/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blogartikel Frühjahrsputz in Google Search Ads 360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Änderungen in Search Ads 360 werden 2022 auch die Arbeit mit Gebotsstrategien verändern. Welche Trends und Veränderungen Google bereits kommuniziert hat und was wir noch erwarten können – einen Zusammenfassung in diesem Blogbeitrag. Das ändert sich zusätzlich zum neuen Anstrich von SA360 Der Relaunch des SA360 Interfaces war nur der Beginn einer Reihe von Neuerungen, […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec 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