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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/customer-match-in-dv360-similar-audiences-ohne-cookies/">Customer Match in DV360 – Similar Audiences ohne Cookies</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/customer-match-in-dv360-similar-audiences-ohne-cookies/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Customer Match in DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Customer Match ist eine Funktion innerhalb der Google Marketing Plattform (GMP) welche es bereits seit ein paar Jahren gibt. Der Prozess wurde in dieser Zeit von Google verbessert und bietet nun userfreundliche Upload-Möglichkeiten mittels API’s. Eine Einführung zum Thema bietet dieser Blogartikel. Was ist Customer Match und wie funktioniert es? Customer Match ist eine Funktion, […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/">Campaign Manager 360 – Die wichtigsten Funktionen als Übersicht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Campaign Manager 360 (CM360) dient als Ad Server der Google Marketing Platform zur Anzeigenverwaltung für Advertiser und Agenturen, vereinfacht die Kampagnen- und Werbemittelerstellung inklusive deren Verwaltung und bietet auch Funktionen für die Erstellung von Conversion-Tracking-Konzepten (mittels sogenannter Floodlights) sowie dazugehörigen Audience-Listen. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/automatisierung-in-dv360/">Automatisierung in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/automatisierung-in-dv360/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Automatisierungsmöglichkeiten für die Steuerung von Programmatic Advertising Kampagnen in Google Display & Video 360 ermöglichen die dynamische Anpassung im Biddingverfahren sowie die vereinfachte Änderung an Kampagnen.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column 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