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menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/erweiterte-tracking-requests-mit-chatgpt/">Erweiterte Tracking Requests mit ChatGPT</a></h2><a href="https://e-dialog.group/blog/digital-analytics/erweiterte-tracking-requests-mit-chatgpt/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Enrich tracking requests with ChatGPT" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png" class="attachment-large size-large wp-post-image" alt="Enrich tracking requests with ChatGPT" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Server Side Tracking Server-side tracking has emerged as a powerful alternative to traditional client-side tracking, offering digital marketers greater precision and control over their data collection processes. As privacy regulations tighten and web browsers continue to implement anti-tracking measures, server-side tracking provides a robust solution to maintain accurate data while respecting user privacy. By shifting […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/enrich-tracking-requests-with-chatgpt/">Enrich tracking requests with ChatGPT</a></h2><a href="https://e-dialog.group/blog/digital-analytics/enrich-tracking-requests-with-chatgpt/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Enrich tracking requests with ChatGPT" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png" class="attachment-large size-large wp-post-image" alt="Enrich tracking requests with ChatGPT" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/enrich-tracking-requests-with-chatgpt-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Server Side Tracking Server-side tracking has emerged as a powerful alternative to traditional client-side tracking, offering digital marketers greater precision and control over their data collection processes. As privacy regulations tighten and web browsers continue to implement anti-tracking measures, server-side tracking provides a robust solution to maintain accurate data while respecting user privacy. By shifting […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/content-groups-universal-analytics-ua-vs-google-analytics-4-ga4/">Content-Groups: Universal Analytics (UA) vs Google Analytics 4 (GA4)</a></h2><a href="https://e-dialog.group/blog/digital-analytics/content-groups-universal-analytics-ua-vs-google-analytics-4-ga4/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Content Groups" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png" class="attachment-large size-large wp-post-image" alt="Content Groups" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel werden Content-Groups in Universal Analytics (UA) und Google Analytics 4 (GA4) verglichen. Was sind Content-Groups? Content-Groups (Deutsch: Content-Gruppe / Content-Gruppierung) sind ein Instrument zur Organisation und Analyse von Tracking-Daten (Events, Seitenaufrufe usw.) einer Website, indem sie in klar definierte Bereiche unterteilt werden. Diese Gruppierungen ermöglichen es, die Leistung von Inhalten innerhalb bestimmter […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/">Hosten eines Google Server Side GTM Containers auf einem VPS</a></h2><a href="https://e-dialog.group/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Server Side Tagging Introduction Was ist Server Side Tagging? Bei Server Side Tagging (bzw. Tracking) werden Daten über einen eigenen Server umgeleitet, anstatt direkt vom Benutzer an die verarbeitenden Server (z.B. Google Analytics) gesendet zu werden. Warum ist es wichtig, wer braucht es? Bisher sind die Trackingdaten direkt vom Browser des Webbesuchers an diverse andere […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img 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elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ca075c5" data-id="ca075c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6af9ae0 elementor-widget elementor-widget-heading" data-id="6af9ae0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-24f2ef0 elementor-widget elementor-widget-heading" data-id="24f2ef0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Stockerstrasse 33 <br> 8002 Zürich </p> </div> </div> <div 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