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</ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg"><noscript><img width="37" 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class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/content-groups-universal-analytics-ua-vs-google-analytics-4-ga4/">Content-Groups: Universal Analytics (UA) vs Google Analytics 4 (GA4)</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/content-groups-universal-analytics-ua-vs-google-analytics-4-ga4/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Content Groups" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png" class="attachment-large size-large wp-post-image" alt="Content Groups" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel werden Content-Groups in Universal Analytics (UA) und Google Analytics 4 (GA4) verglichen. Was sind Content-Groups? Content-Groups (Deutsch: Content-Gruppe / Content-Gruppierung) sind ein Instrument zur Organisation und Analyse von Tracking-Daten (Events, Seitenaufrufe usw.) einer Website, indem sie in klar definierte Bereiche unterteilt werden. Diese Gruppierungen ermöglichen es, die Leistung von Inhalten innerhalb bestimmter […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/">Hosten eines Google Server Side GTM Containers auf einem VPS</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Server Side Tagging Introduction Was ist Server Side Tagging? Bei Server Side Tagging (bzw. Tracking) werden Daten über einen eigenen Server umgeleitet, anstatt direkt vom Benutzer an die verarbeitenden Server (z.B. Google Analytics) gesendet zu werden. Warum ist es wichtig, wer braucht es? Bisher sind die Trackingdaten direkt vom Browser des Webbesuchers an diverse andere […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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