English Version: Unleashing the Power of AI: Crafting an Unforgettable Campaign Visual
Management Summary
Embark on an epic journey where technology meets creativity, and witness the spellbinding power of AI in crafting remarkable campaign visuals. Join me as we reveal the captivating story of how AI transformed the campaign for one of our esteemed clients.
Powering Up: The Solar.Dach Rechner, Solar Rechnet Sich
Salzburg AG, a leading energy company, is at the forefront of driving sustainable solutions and embracing renewable energy. As one of our clients, they approached us to concept a campaign to create awareness and generate leads on their tool that empowers individuals to easily calculate the photovoltaic potential of their rooftops.
The visionary campaign idea was born: “Solar.Dach Rechner – Solar rechnet sich“. With this activating textual framework the people of Salzburg are reminded how easy it is to become part of the energy transition. Not only to save money but also to contribute to a greener future.
Tailored Visuals Beyond Stock Images
Why AI over stock images? AI offers a game-changing advantage over stock images. With its customization capabilities, I could craft visuals tailored explicitly to the Solar.Dach Rechner campaign. This lets me precisely capture the campaign’s essence, incorporating happy homeowners, solar panels, and beautiful Salzburg houses. The result should outshine generic stock imagery with a unique and authentic visual experience.
Unleashing the Power of AI for Visual Brilliance
When faced with creating a campaign visual that captures attention and sparks emotions, I turned to the powerful fusion of technology and creativity. Pursuing visual brilliance, I embarked on a captivating journey into AI-driven design.
Before the Solar.Dach Rechner campaign, I had already delved into the enchanting domain of Stable Diffusion. With research and learning as my guide, I honed my skills in this artistic wonderland. When the opportunity arose to create the campaign visual, it was the perfect chance to put my newfound expertise to work.
Prompting the Imagination
Once armed with the knowledge and tools of Stable Diffusion, I embarked on an exhilarating expedition of prompting. It all started with a simple vision: a house adorned with solar panels on top.
Prompt:House with solar panels on top
Visuals generated in Stable Diffusion
The initial visuals were decent, serving the purpose of showcasing the panels. However, they lacked that extra spark, the human touch.
With a desire to evoke emotions and connect with our audience on a deeper level, I decided to adjust the prompt. I envisioned happy homeowners with beaming smiles standing proudly before their solar-powered residences. Beautiful houses in Salzburg provided the backdrop, emphasizing the local context and sustainability.
Prompt:happy homeowners in front of their house with solar panels on top, beautiful houses
Visuals generated in Stable Diffusion
As the prompts evolved, so did the results. Adding “Salzburg” and “sustainable” injected more green energy into the visuals. I wanted to transport our viewers to a future where renewable energy is the norm. A negative prompt was also included to avoid unforeseen mishaps, steering clear of any oddities that might have popped up.
Prompt:happy homeowners in front of their house with solar panels on top, beautiful houses in salzburg, salzburg, sustainable
Negative Prompt: (semi-realistic, cgi, 3d, render, sketch, cartoon, drawing, anime:1.4), text, close up, cropped, out of frame, worst quality, low quality, jpeg artifacts, ugly, duplicate, morbid, mutilated, extra fingers, mutated hands, poorly drawn hands, poorly drawn face, mutation, deformed, blurry, dehydrated, bad anatomy, bad proportions, extra limbs, cloned face, disfigured, gross proportions, malformed limbs, missing arms, missing legs, extra arms, extra legs, fused fingers, too many fingers, long neck
Visuals generated in Stable Diffusion
The images gradually improved, capturing the essence of our vision. However, I couldn’t help but notice a slight lack of quality and vibrant lighting. It was time to refine the prompts once more. High-detail, sunny scenes in glorious 8K UHD, captured with top-of-the-line DSLR cameras, became the new specifications. I wanted visuals to make the viewers’ jaws drop, and eyes sparkle with solar-infused wonder.
Prompt: happy homeowners in front of their house with solar panels on top, beautiful houses in salzburg, salzburg, sustainable, high detailed, sunny, 8k uhd, dslr, soft lighting, high quality, Fujifilm XT3
Visuals generated in Stable Diffusion
But that wasn’t all. I yearned for a touch of artistic composition to break away from the conventional stock-like imagery. A woman, positioned gracefully in the foreground, basking in the sunshine with closed eyes and flowing hair, added that magnetic element. Graphic elements and a burst of colors were thrown into the mix to elevate the visual appeal.
Prompt: A vibrant and eye-catching image of a sunny rooftop with solar panels installed, woman in the foreground with closed eyes enjoying the sunshine, hair flowing in the breeze, graphic elements, house with solar panels on top, beautiful houses in salzburg, (((salzburg))), sustainable, high detailed, sunny, 8k uhd, dslr, soft lighting, high quality, ((((solar panels)))), colourful buildings
Visuals generated in Stable Diffusion
By this stage, Stable Diffusion had served its purpose well. The visuals it generated were unique, but I craved even more. This led me to transition to MidJourney, ready to explore further possibilities and unlock the true potential of the prompts created so far.
From Stable Diffusion to MidJourney: Expanding the Horizons
With a treasure trove of captivating visuals from Stable Diffusion, I ventured into MidJourney, ready to take our campaign visual to new heights.
MidJourney opened up a realm of boundless possibilities. It allowed me to explore various image variations, pushing the boundaries of creativity and visual impact. Each iteration brought forth a unique perspective, unveiling new dimensions of the campaign visual.
Image variations
Visuals generated in MidJourney
MidJourney quickly became my trusted companion in this artistic expedition. It brought our vision to life, adding depth, richness, and a touch of magic to the visuals. It was like having a creative genie by my side, granting wishes and transforming ordinary images into extraordinary works of art.
With each upscale, the visual became more refined and more mesmerizing. I could hardly contain my excitement as I witnessed the evolution of our campaign visual, morphing into a masterpiece that surpassed our wildest expectations.
Upscale of image #1
Visuals generated in MidJourney
Upscale of image #3
Visuals generated in MidJourney
Variations of image #3
Visuals generated in MidJourney
Variations of image #1
Visuals generated in MidJourney
Upscale of image #3
Visuals generated in MidJourney
Variations of image #1
Visuals generated in MidJourney
Upscale of image #1
Visuals generated in MidJourney
Variations of image #1
Visuals generated in MidJourney
Final upscale of image #1
Visuals generated in MidJourney
Once the final upscale was achieved, I knew we had struck gold. The visual stood as a testament to AI’s immense possibilities in creative design. It was a testament to the fusion of human ingenuity and the power of technology, working in perfect harmony to create something truly remarkable.
Grand Finale: Polishing the Masterpiece
With the AI-generated visual in hand, it was time to embark on the final stage of our creative journey – post-production. This was where I added the finishing touches and brought our masterpiece to its fullest potential.
The post-production process remained unchanged, regardless of whether the base material was derived from AI or stock images. I meticulously fine-tuned the details, adjusted the lighting, and optimized the composition to ensure that every element was perfectly aligned with the campaign’s vision.
Before <<
>> After
Conclusion
In conclusion, the decision to choose AI over stock images was an easy one. It allowed me to create a custom-made visual masterpiece for our client, exceeded their expectations, and set the stage for a memorable campaign. The power of AI in visual creation is undeniable, and I am thrilled to be at the forefront of this revolution, harnessing its potential to shape the future of advertising.
Disclaimer:
This article recounts personal experiences and discoveries and does not endorse specific AI models or technologies. Embrace the realm of AI with an open mind and let your creative spirit guide you on your extraordinary journey.
We have summarized further insights into the possibilities of generative AI in marketing for you.
You can view the result of this journey – Salzburg AG’s Solar.Dach Rechner campaign here.
