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</div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">5 Schritte zum perfekten Data Studio Design</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>5 Schritte zum perfekten Data Studio Design</h1><p class="author">von Tamara Oberschil</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">28. Juli 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Ein Data Studio Dashboard soll nicht nur dabei helfen, Daten zu visualisieren oder Reportings zu erstellen, sondern auch dabei, UserInnen in der Handhabung und bei der Dateninterpretation zu unterstützen. Tipps, wie Sie diese Aufgabenstellung mit einem übersichtlichen Design lösen können, finden Sie in diesem Artikel.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="27694" class="elementor elementor-27694" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-419a0656 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="419a0656" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2753fef3" data-id="2753fef3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f0ecdf0 elementor-widget elementor-widget-heading" data-id="f0ecdf0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Tipp 1: Anforderungen checken </h2> </div> </div> <div class="elementor-element elementor-element-675f6b95 elementor-widget elementor-widget-text-editor" data-id="675f6b95" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Zuerst sollte überlegt werden, wofür das Data Studio Dashboard in Zukunft eingesetzt werden soll. Wird es vorrangig digital verwendet und kann daher mit <b>interaktiven Tools</b> ausgestattet werden? Oder wird es regelmäßig als PDF per Mail verschickt und anschließend von den Empfängern ausgedruckt?</p><p>Die Antworten auf diese Fragen entscheiden, ob besser <b>Hoch- oder Querformat</b> verwendet werden soll. Wenn das Dashboard eher gedruckt wird, ist ein dunkler <b>Hintergrund</b> ungünstig.</p><p>Bei den Anforderungen an das Dashboard sollte auch die Zielgruppe nicht vergessen werden. Haben die Personen, die später das Dashboard verwenden werden, bereits Erfahrung mit Data Studio Reports? Kennen Sie die interaktiven Tools und Filter-Möglichkeiten? Oder sind <b>Hinweise und Erklärung</b> bei den einzelnen Diagramme hilfreich, damit das Dashboard in vollem Umfang genutzt werden kann?</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-59b68ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="59b68ca" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb9cbdb" data-id="eb9cbdb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3448590 elementor-widget elementor-widget-heading" data-id="3448590" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 1: Anforderungen checken </h2> </div> </div> <div class="elementor-element elementor-element-a8caa4e elementor-widget elementor-widget-text-editor" data-id="a8caa4e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den Monetisation Bereich komplett entfernt und die Reihenfolge der Themen innerhalb der “Life cycle” Sammlung angepasst. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-903ca9c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="903ca9c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-432c2cd" data-id="432c2cd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c89e363 elementor-widget elementor-widget-heading" data-id="c89e363" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 2: Informationen geben </h2> </div> </div> <div class="elementor-element elementor-element-674649d elementor-widget elementor-widget-text-editor" data-id="674649d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zuallererst benötigen die LeserInnen/AnwenderInnen des Dashboards Informationen, um welche Daten es sich hier handelt. Dafür legen Sie eine Kopfzeile an, die folgende Standard-Infos enthält:</p><ul><li>Logo</li><li>Titel der Seite</li><li>Datumsfilter</li><li>Info, welcher Vergleichszeitraum bei den Diagrammen gewählt wurde</li><li>Zusätzlich, wenn relevant:<ul><li>weitere Filter</li><li>Info, welches Segment oder Kampagne analysiert wird</li></ul></li></ul><p>Damit die Kopfzeile direkt auf allen Seiten des Dashboards angezeigt wird, können die einzelnen Elemente mit Rechtsklick auf Berichtsebene umgestellt werden.</p> </div> </div> <div class="elementor-element elementor-element-2a74700 elementor-widget elementor-widget-image" data-id="2a74700" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%2055'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24155" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header-300x21.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header-768x53.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header.png" /><noscript><img decoding="async" width="800" height="55" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header.png" class="attachment-large size-large wp-image-24155" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header-300x21.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-datastudio-Header-768x53.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Beispiel für die Kopfzeile</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0b98c17 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0b98c17" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-102f164" data-id="102f164" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f5f215d elementor-widget elementor-widget-heading" data-id="f5f215d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 3: Farben einsetzen </h2> </div> </div> <div class="elementor-element elementor-element-cb06fc5 elementor-widget elementor-widget-text-editor" data-id="cb06fc5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch im Data Studio Dashboard darf ein bisschen Farbe nicht fehlen. Einerseits hilft sie, richtig eingesetzt, bei der Dateninterpretation, andererseits soll das Dashboard auch zur Marke oder Kampagne passen.</p><p>Das heißt, das <b>Design des Dashboards</b> soll am besten an das Corporate Design oder Kampagnensujet angepasst werden. Unter dem Menüpunkt “Design und Layout” können diese Einstellung für den gesamten Report getroffen werden und Sie müssen so nicht jede Seite einzeln gestalten. Hier können Schriftart, Schriftgröße, Hintergrund und vieles mehr eingestellt werden. </p><p>Wer noch etwas ratlos ist, wie das Dashboard aussehen soll, kann das neue Feature “<a href="https://support.google.com/datastudio/answer/9209811?hl=de#extract-from-image" target="_blank" rel="noopener">Design aus Bild extrahieren</a>” ausprobieren. Ganz einfach das Kampagnensujet oder Logo hochladen oder als URL einfügen und Data Studio generiert daraus ein paar Designvorschläge, die direkt übernommen werden können. Hier sehen Sie ein Beispiel, in dem das Design auf Basis des Google-Logos erstellt wurde. </p> </div> </div> <div class="elementor-element elementor-element-02a519d elementor-widget elementor-widget-image" data-id="02a519d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="278" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20278'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24156" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design-300x104.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design-768x267.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="278" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design.png" class="attachment-large size-large wp-image-24156" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design-300x104.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-Design-768x267.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Beispiel für “Design aus Bild extrahieren”</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-1962432 elementor-widget elementor-widget-text-editor" data-id="1962432" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Farben sollen auch bei der Dateninterpretation helfen. Unter dem Menüpunkt “Design und Layout” können für die Dimensionswerte spezifische Farben hinterlegt werden. So wird den jeweiligen Werten in den Diagrammen immer die gleiche Farbe zugeordnet. Sprich: das Medium “cpc” wird in allen Pie Charts blau dargestellt, “organic” immer rot, “email” immer gelb – wenn man sich untenstehendes Beispiel ansieht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-93420fd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="93420fd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c155959" data-id="c155959" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-84fcf5a elementor-widget elementor-widget-heading" data-id="84fcf5a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 4: Passende Diagrammform wählen </h2> </div> </div> <div class="elementor-element elementor-element-8908819 elementor-widget elementor-widget-text-editor" data-id="8908819" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als nächstes geht es dann schon um den Hauptteil des Dashboards – richtig, die Diagramme.</p><p>Dabei gilt es zu beachten, dass die <b>passende Diagrammform</b> für die jeweilige Fragestellung und Datenstruktur gewählt wird. Als Hilfestellung empfehlen wir sogenannte <b>Cheat Sheets</b>, wie zum Beispiel dieses hier von <a href="https://totaldatascience.com/wp-content/uploads/2019/10/p75.png" target="_blank" rel="noopener">totaldatascience.com</a>. </p><p>Zusätzlich zu den Standard-Diagrammformen in Data Studio gibt es auch noch die <b>Community Visualisierungen</b>. Hier finden Sie sehr nützliche Darstellungen, wie zum Beispiel Funnels, animierte Balkendiagramme, Gantt Charts, Sternebewertung und vieles mehr. Detaillierte Infos, wie Sie diese Community Visualisierungen einsetzen können, finden Sie in unserem <a href="https://e-dialog.group/blog/wissen/community-visualizations/">Blogartikel zum Thema “Die neuen Data Studio “Community Visualizations”: Ein Feature mit Superpower”</a></p><p>Wenn die passende Darstellungsform gewählt wurde, nicht vergessen, im Tab “Stil” Anpassungen wie Kommastellen, Heatmaps, <a href="https://support.google.com/datastudio/answer/9528890?hl=de" target="_blank" rel="noopener">bedingte Formatierung</a>, Beschriftungen etc. wo nötig einzufügen. Diese Einstellungen sollen den UserInnen bei der Dateninterpretation helfen. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1da27d69 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1da27d69" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f505e60" data-id="2f505e60" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4325a7a7 elementor-widget elementor-widget-heading" data-id="4325a7a7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 5: Ordnung halten </h2> </div> </div> <div class="elementor-element elementor-element-6da3e2cc elementor-widget elementor-widget-text-editor" data-id="6da3e2cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Da ein Data Studio Dashboard viele unterschiedliche Diagramme auf einer Seite darstellen kann, gilt es hier, Ordnung zu halten. Denn nur so können sich die LeserInnen auch auf die <b>Interpretation der Daten</b> konzentrieren.</p><p>Dabei helfen die neuen Führungslinien besonders gut. Diese sind automatisch aktiviert und zeigen beim Verschieben eines Diagramms an, ob es sich beispielsweise auf der gleichen Höhe wie ein anderes Element befindet oder die gleiche Höhe und Breite hat. So können Abstände gleichmäßig eingehalten und die unterschiedlichen Elemente in eine Ordnung gebracht werden.</p><p>Achten Sie generell darauf, dass die einzelnen Seiten nicht zu überladen sind, sondern auch etwas Luft zwischen den Darstellungen ist. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e5f29c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e5f29c5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b54f10d" data-id="b54f10d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-88fe47b elementor-widget elementor-widget-heading" data-id="88fe47b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Unser Extra-Tipp: </h2> </div> </div> <div class="elementor-element elementor-element-ea8955a elementor-widget elementor-widget-text-editor" data-id="ea8955a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn Ihr Dashboard fertig ist, erst mal ein paar Tage ruhen lassen und dann nochmal mit frischem Blick darauf schauen, ob es auch für Personen verständlich ist, die es das erste Mal sehen. Gerne hier auch <b>KollegInnen zu Rate ziehen</b> und um Feedback bitten.</p><p>Und natürlich nicht vergessen: Daten validieren!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-508b929 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="508b929" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f6af1" data-id="29f6af1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9c133fc elementor-widget elementor-widget-heading" data-id="9c133fc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Mit diesen Tipps sind Sie gut gewappnet, um ein aussagekräftiges Data Studio Dashboard zu erstellen. 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