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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/">Die Macht der Daten: Reportings im Google Merchant Center</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/"><img fetchpriority="high" width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" /><noscript><img fetchpriority="high" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Reportings im Google Merchant Center sind ein hilfreiches Tool der Werbeanzeigenanalyse. Richtig eingesetzt, können sie helfen das vollste Potential aus Ihren Kampagnen zu schöpfen. Google Merchant Center Das Google Merchant Center ist ein essentielles Werkzeug für Online-Händler, um ihre Produkte auf Google zu präsentieren. Während die Produktverwaltung zweifellos wichtig ist, verbirgt sich hinter den Kulissen […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/consent-management/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/blog/consent-management/tracking-systeme-datenschutz/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/">Personenbezogene Daten in Google Analytics erkennen und vermeiden</a></h2><a href="https://e-dialog.group/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" /><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogartikel erklären wir, wo sich personenbezogene Daten in Google Analytics einschleichen können und wie Sie diese erkennen.</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20530'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" /><noscript><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/">Google Analytics 4 – ein Blick in die Zukunft</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/"><img width="800" height="508" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20508'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" /><noscript><img width="800" height="508" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Welt des Online Marketings verändert sich. Ein Blick auf das neue Google Analytics zeigt, dass der Fokus weiter Richtung Machine Learning geht.</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/server-side-tagging-gtm-vs-tealium-iq-vs-tagcommander/">Server Side Tagging (GTM vs. Tealium iQ vs. TagCommander)</a></h2><a href="https://e-dialog.group/blog/digital-analytics/server-side-tagging-gtm-vs-tealium-iq-vs-tagcommander/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wir nehmen das Webinar von Simo Ahava zum Server Side GTM zum Anlass, um diesen mit den Tools anderer Herstellern zu vergleichen!</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/">Die neuen Data Studio “Community Visualizations”: Ein Feature mit Superpower</a></h2><a href="https://e-dialog.group/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/"><img width="800" height="542" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20542'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" /><noscript><img width="800" height="542" src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die neuen Community Visualizations von Data Studio bieten noch mehr Möglichkeiten, Daten zu visualisieren und Reports zu gestalten. Hier erklären wir, wie sie funktionieren und verwendet werden.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas 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