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menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/tracking-im-instagram-facebook-shop/">Tracking im Instagram & Facebook Shop</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/tracking-im-instagram-facebook-shop/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Tracking im Instagram & Facebook Shop" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tracking-Social-Shop-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Shopping Funktionen, wie wir sie bereits auf Facebook, Instagram, Pinterest & Co. kennen, sind mittlerweile nicht mehr aus der Social Welt wegzudenken. Im Dauerlauf werden aktuell neue Features und Möglichkeit vorgestellt um es Marken und Unternehmen noch schneller, noch effizienter und noch einfacher zu ermöglichen, ihre Produkte zu präsentieren und folglich zu verkaufen. Was den […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/augmented-reality-ads-for-future/">Augmented Reality Ads for Future!</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/augmented-reality-ads-for-future/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-augmented-reality.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-augmented-reality.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-augmented-reality-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-augmented-reality-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Facebook Augmented Reality Ads ist nach einer erfolgreichen Beta-Phase im letzten Jahr nun für alle Advertiser verfügbar!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/">Social Ads auf Facebook und Instagram – Der Guide für Einsteiger</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/social-ads-auf-facebook-und-instagram-der-guide-fur-einsteiger/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/will-francis-r02wxT3-PYw-unsplash-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wie man an an Facebook-Werbekampagnen herangeht und was es dabei zu beachten gilt, lesen Sie hier.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-ads-performanceorientiert/">Facebook Ads – performanceorientiert</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-ads-performanceorientiert/"><img width="800" height="600" src="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-300x225.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3-768x576.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der Facebook Business Manager stellt eine Vielzahl unterschiedlicher Anzeigenformate zur Verfügung – wir verraten welches Format am besten zu welchem Werbeziel passt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/facebook-ads-advanced-und-programmatisch/">Facebook Ads – advanced und programmatisch</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/facebook-ads-advanced-und-programmatisch/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Advanced Targeting, Bidding und Creative Optimierung sowie den Abbau von Daten Silos sind Maßnahmen, mit denen Sie mehr aus Facebook Kampagne holen. Erfahren Sie 9 Tipps für Facebook Kampagnen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/">Facebook Ads für regionale Unternehmen – unsere besten Tipps</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Facebook bietet für jede Art von Unternehmen und jedes Verkaufsziel individuell anpassbare Werbeformate und granulare Targeting Möglichkeiten. Hier 5 Tipps für Facebook Ads für regionale Unternehmen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-offline-conversions-messen/">Facebook – Offline Conversions messen</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-offline-conversions-messen/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads.jpg 800w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-768x590.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Offline Conversions auf Facebook lassen sich leicht messen und ermöglichen Werbeanzeigen zu optimieren. 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