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data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/">Was können GA4 Predictive Audiences und wie setze ich sie in meinen DV360 Kampagnen ein?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Was können GA4 Predictive Audiences und wie setze ich sie in meinen DV360 Kampagnen ein?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Was können GA4 Predictive Audiences und wie setze ich sie in meinen DV360 Kampagnen ein?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Holen Sie das Beste aus den GA4 Predictive Audiences raus und erlernen Sie, wie diese erstellt und bei Ihren Kampagnen verwendet werden können! Was sind Predictive Audiences? Eine Predictive Audience (auf Deutsch: Prognosezielgruppe) ist eine Zielgruppe mit mindestens einer Bedingung, die auf einem Predictive Metric (Prognosemesswert) basiert. Es kann beispielsweise eine Zielgruppe für Nutzer festgelegt […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/">Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"><img width="800" height="498" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20498'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg" /><noscript><img width="800" height="498" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg" class="attachment-large size-large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Abschaffung von Third-Party-Cookies hat einen bedeutenden Einfluss auf das digitale Marketing, insbesondere auf Werbeplattformen wie Google Ads. In dieser neuen Ära müssen Werbetreibende ihre Strategien überdenken und anpassen, um weiterhin effektiv zu werben und Zielgruppen zu erreichen. Unsere umfassende Checkliste hilft Ihnen dabei! 1. Überprüfung der Datenstrategie Die Basis für erfolgreiches Targeting und personalisierte […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/akquisitionsberichte-in-google-analytics-4-so-werden-sie-interpretiert/">Akquisitionsberichte in Google Analytics 4 – So werden sie interpretiert!</a></h2><a href="https://e-dialog.group/blog/digital-analytics/akquisitionsberichte-in-google-analytics-4-so-werden-sie-interpretiert/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Aquisitionsberichte in GA4" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Aquisitionsberichte in GA4" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In Google Analytics 4 stehen 3 Akquisitions-Typen für Berichte zur Auswahl. Was hier konkret die Unterschiede sind, wie man die Berichte interpretieren kann und einen guten Überblick behält, zeigt dieser Artikel. Die drei Akquisitionstypen in GA4 Google Analytics 4 teilt Akquisitions-Dimensionen in 3 unterschiedliche Typen: User-basiert = Akquisitions-Dimensionen mit dem Präfix “First user” (EN) oder […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/data-deletion-feature-in-google-analytics-4/">Data Deletion Feature in Google Analytics 4</a></h2><a href="https://e-dialog.group/blog/digital-analytics/data-deletion-feature-in-google-analytics-4/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg" /><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Blogartikel dreht sich um die „Data Deletion Requests” oder “Löschanfragen für Daten” – eine neue Funktion in Google Analytics 4!</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/">Personenbezogene Daten in Google Analytics erkennen und vermeiden</a></h2><a href="https://e-dialog.group/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" /><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogartikel erklären wir, wo sich personenbezogene Daten in Google Analytics einschleichen können und wie Sie diese erkennen.</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20530'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" /><noscript><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/">Google Analytics 4 mit Datastudio nutzen</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit Google Analytics 4 hat Google die nächste Generation von Google Analytics aus der Taufe gehoben. Datastudio lässt sich damit bereits nutzen: Wie das geht zeigen wir hier!</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/">Google Analytics 4 – ein Blick in die Zukunft</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/"><img width="800" height="508" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20508'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" /><noscript><img width="800" height="508" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Welt des Online Marketings verändert sich. Ein Blick auf das neue Google Analytics zeigt, dass der Fokus weiter Richtung Machine Learning geht.</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/itp-update-fur-marketer/">ITP – Update für Marketer</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/itp-update-fur-marketer/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Seit unserem letzten Blog Artikel zum Thema ITP hat sich viel getan. Höchste Zeit für ein Update zur Speicherung von Tracking Cookies!</p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/">Die neuen Data Studio “Community Visualizations”: Ein Feature mit Superpower</a></h2><a href="https://e-dialog.group/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/"><img width="800" height="542" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20542'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" /><noscript><img width="800" height="542" src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die neuen Community Visualizations von Data Studio bieten noch mehr Möglichkeiten, Daten zu visualisieren und Reports zu gestalten. Hier erklären wir, wie sie funktionieren und verwendet werden.</p> </article> <article data-rocket-location-hash="ec60332f2a104c169efb0c39f54dcdb9" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/customtask-der-google-universal-analytics-alleskonner/">customTask – Der Google Universal Analytics Alleskönner</a></h2><a href="https://e-dialog.group/blog/digital-analytics/customtask-der-google-universal-analytics-alleskonner/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit Google Universal Analytics wurden sogenannte „Tasks“ eingeführt, welche erlauben, den kompletten Tracking Mechanismus von Universal Analytics zu steuern. Doch was ist mit dem customTask möglich?</p> </article> <article data-rocket-location-hash="d79387e6509dd43e4a649b9ca572a743" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/recommendation-systems-mit-google-analytics-rohdaten/">Recommendation Systems mit Google Analytics Rohdaten</a></h2><a href="https://e-dialog.group/blog/digital-analytics/recommendation-systems-mit-google-analytics-rohdaten/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Das Problem “fertiger” Recommendation Engines von externen Anbietern: aus Publisher-Sicht sind diese eine Black-Box. Wir zeigen wie Recommendations mit Rohdaten aus Google Analytics 360 möglich sind.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" 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data-id="2e3ab28" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff0fc69 elementor-widget elementor-widget-heading" data-id="ff0fc69" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f3f06c4 elementor-widget elementor-widget-heading" data-id="f3f06c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-3286587 elementor-widget elementor-widget-heading" data-id="3286587" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-9cf443a elementor-widget elementor-widget-heading" data-id="9cf443a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title 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data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 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