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Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/akquisitionsberichte-in-google-analytics-4-so-werden-sie-interpretiert/">Akquisitionsberichte in Google Analytics 4 – So werden sie interpretiert!</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/akquisitionsberichte-in-google-analytics-4-so-werden-sie-interpretiert/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Aquisitionsberichte in GA4" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-aquisitionsberichte-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In Google Analytics 4 stehen 3 Akquisitions-Typen für Berichte zur Auswahl. Was hier konkret die Unterschiede sind, wie man die Berichte interpretieren kann und einen guten Überblick behält, zeigt dieser Artikel. Die drei Akquisitionstypen in GA4 Google Analytics 4 teilt Akquisitions-Dimensionen in 3 unterschiedliche Typen: User-basiert = Akquisitions-Dimensionen mit dem Präfix “First user” (EN) oder […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/data-deletion-feature-in-google-analytics-4/">Data Deletion Feature in Google Analytics 4</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/data-deletion-feature-in-google-analytics-4/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Blogartikel dreht sich um die „Data Deletion Requests” oder “Löschanfragen für Daten” – eine neue Funktion in Google Analytics 4!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/">Personenbezogene Daten in Google Analytics erkennen und vermeiden</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogartikel erklären wir, wo sich personenbezogene Daten in Google Analytics einschleichen können und wie Sie diese erkennen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/">Google Analytics 4 mit Datastudio nutzen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit Google Analytics 4 hat Google die nächste Generation von Google Analytics aus der Taufe gehoben. Datastudio lässt sich damit bereits nutzen: Wie das geht zeigen wir hier!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/">Google Analytics 4 – ein Blick in die Zukunft</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-ein-blick-in-die-zukunft/"><img width="800" height="508" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-768x488.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Welt des Online Marketings verändert sich. Ein Blick auf das neue Google Analytics zeigt, dass der Fokus weiter Richtung Machine Learning geht.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/itp-update-fur-marketer/">ITP – Update für Marketer</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/itp-update-fur-marketer/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Seit unserem letzten Blog Artikel zum Thema ITP hat sich viel getan. Höchste Zeit für ein Update zur Speicherung von Tracking Cookies!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/">Die neuen Data Studio “Community Visualizations”: Ein Feature mit Superpower</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/"><img width="800" height="542" src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die neuen Community Visualizations von Data Studio bieten noch mehr Möglichkeiten, Daten zu visualisieren und Reports zu gestalten. Hier erklären wir, wie sie funktionieren und verwendet werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/customtask-der-google-universal-analytics-alleskonner/">customTask – Der Google Universal Analytics Alleskönner</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/customtask-der-google-universal-analytics-alleskonner/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201811-GA-CustomTasks.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit Google Universal Analytics wurden sogenannte „Tasks“ eingeführt, welche erlauben, den kompletten Tracking Mechanismus von Universal Analytics zu steuern. Doch was ist mit dem customTask möglich?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/recommendation-systems-mit-google-analytics-rohdaten/">Recommendation Systems mit Google Analytics Rohdaten</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/recommendation-systems-mit-google-analytics-rohdaten/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/181023-Article-Recommendation.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das Problem “fertiger” Recommendation Engines von externen Anbietern: aus Publisher-Sicht sind diese eine Black-Box. Wir zeigen wie Recommendations mit Rohdaten aus Google Analytics 360 möglich sind.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default 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