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menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/">Meta-Verifzierung für politische Werbung – ein Leitfaden</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Werbetreibende, die Anzeigen schalten, müssen Wahlwerbung bzw. Werbung zu politisch oder gesellschaftlich relevanten Themen in der EU in der Anzeigenerstellung als solche identifizieren (Allgemeine Infos von Meta). Hierzu müssen folgende Bedingungen erfüllt sein: 1. Schritt – Vorbereitung: Persönliches Meta-Profil authentifizieren Alle Werber:innen, die mit den politischen Ads (und deren Kampagnen & Ad Groups) arbeiten möchten, […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/">Traffic Spitzen und Server Side GTM</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Traffic Spitzen Server Side GTM" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Häufig liest man, dass eine gewisse Anzahl an Minimum Instanzen bei einem Server Side GTM Setup mittels Cloud Run oder App Engine empfohlen wird. Als Grund dafür werden Traffic Spitzen genannt, welche bei einer langsamen Skalierung der Instanzen zu Datenverlust führen könnten. Gegen diesen Ansatz sprechen die laufenden Kosten, welche nicht genutzte Minimum Instanzen verursachen. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/">Server Side A/B Test Experimente mit Google Optimize und GA4</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Serverside AB Test Experimente" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Optimize kann trotz aller Datenschutzbedenken serverseitig integriert werden. Wird kein Consent für Google Optimize erteilt, können trotzdem A/B Tests ausgeführt werden. Ein serverseitiges A/B Testen eröffnet noch weitere Möglichkeiten. A/B Tests und Multivariaten-Tests (MVT) können dabei helfen, eine bessere Conversion Rate zu erzielen. Wird dazu Google Optimize oder ein anderes Drittanbieter A/B Testing Tool […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-gtm-setup-moglichkeiten/">Server Side GTM Setup Möglichkeiten</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-gtm-setup-moglichkeiten/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog ssGTM Setup Möglichkeiten" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-ssGTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>1 Automatischer Prozess Die erste Möglichkeit für das Einrichten eines Server Side GTMs ist der automatische Prozess. Wenn man innerhalb eines GTM Accounts einen neuen Container vom Typ “Server” erstellt, erscheint das unten abgebildete Auswahl Fenster. Wenn man diesen Prozess abschließt, passiert folgendes im Hintergrund:Es wird ein neues GCP Projekt angelegt, welches als Namen die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/data-controls/">Regional Data Controls in GA4</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/data-controls/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Controls" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-Data-Controls-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Regional Data Controls in GA4 Disclaimer: In diesem Beitrag geht es um Einstellungen in Google Analytics. Um die Integrität eurer User*innen Daten gewährleisten zu können, empfehlen wir zudem diese GTM Einstellungen Grob zusammengefasst passiert bei der Datenerfassung für Google Analytics folgendes (in Bezug auf IP Adressen): anonymisierte IP Adressen werden an eine API geschickt, Auf […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/">Hosten eines Google Server Side GTM Containers auf einem VPS</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Server Side Tagging Introduction Was ist Server Side Tagging? Bei Server Side Tagging (bzw. Tracking) werden Daten über einen eigenen Server umgeleitet, anstatt direkt vom Benutzer an die verarbeitenden Server (z.B. Google Analytics) gesendet zu werden. Warum ist es wichtig, wer braucht es? Bisher sind die Trackingdaten direkt vom Browser des Webbesuchers an diverse andere […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-datenschutzkonform-nutzen/">Google Analytics datenschutzkonform nutzen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-datenschutzkonform-nutzen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Natürlich unterstützen wir Sie gerne bei der Prüfung und Anpassung Ihrer Implementierung. Keine Zeit das jetzt durchzulesen? Kein Problem – wir haben unsere Tipps für den datenschutzkonformen Einsatz von Google Analytics auch als PDF zum Download vorbereitet. Außerdem bieten wir mit unserem Konformitäts-Check eine Überprüfung Ihrer Google Analytics Implementierung. Details und Terminvereinbarung finden Sie hier. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-tagging-gtm-vs-tealium-iq-vs-tagcommander/">Server Side Tagging (GTM vs. Tealium iQ vs. TagCommander)</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-tagging-gtm-vs-tealium-iq-vs-tagcommander/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir nehmen das Webinar von Simo Ahava zum Server Side GTM zum Anlass, um diesen mit den Tools anderer Herstellern zu vergleichen!</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default 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