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href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/ux-testing-personalisation/google-optimize-sunset-was-soll-ich-jetzt-tun/">Google Optimize Sunset – Was soll ich jetzt tun?</a></h2><a href="https://e-dialog.group/at/blog/ux-testing-personalisation/google-optimize-sunset-was-soll-ich-jetzt-tun/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Google Optimize Sunset" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-google-optimize-sunset-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ende Januar hat Google angekündigt, dass das beliebte Testing- und Personalisierungstool Google Optimize bald eingestellt wird. Dieser Artikel gibt euch einen Überblick über die Timeline, notwendige Schritte und welche Alternativen es für Website Optimierung gibt. Sunset von Optimize im September 2023 Google Optimize ist das Testing- und Personalisierungstool der Google Marketing Platform. Es ermöglicht die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/">Server Side A/B Test Experimente mit Google Optimize und GA4</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-a-b-test-experimente-mit-google-optimize-und-ga4/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Serverside AB Test Experimente" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Serverside-AB-Test-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Optimize kann trotz aller Datenschutzbedenken serverseitig integriert werden. Wird kein Consent für Google Optimize erteilt, können trotzdem A/B Tests ausgeführt werden. Ein serverseitiges A/B Testen eröffnet noch weitere Möglichkeiten. A/B Tests und Multivariaten-Tests (MVT) können dabei helfen, eine bessere Conversion Rate zu erzielen. Wird dazu Google Optimize oder ein anderes Drittanbieter A/B Testing Tool […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/">DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</a></h2><a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story DFV Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Mit einer Full-Funnel-Strategie optimiert e-dialog die Mediaeffizienz für die Deutsche Familienversicherung. DFV integriert nun auch Awareness-Maßnahmen und erreicht neben positiven KPI-Entwicklungen auch einen immensen Search Uplift.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/upc-b2b-steigert-add2carts-um-22-mit-conversion-optimierung-in-google-optimize/">Sunrise Business steigert add2carts um 22% mit Conversion Optimierung in Google Optimize</a></h2><a href="https://e-dialog.group/at/success-story/upc-b2b-steigert-add2carts-um-22-mit-conversion-optimierung-in-google-optimize/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-optimize.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Sunrise Business Optimize" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-optimize.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-optimize-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Sunrise Business konnte durch eine umfassende A/B Testing Strategie die User Experience und Conversion Rates auf ihrer Website Schritt für Schritt verbessern. Dabei wurden basierend auf einer fundierten Analyse des Nutzerverhaltens in Google Analytics Hypothesen entwickelt, die mit Google Optimize 360 getestet wurden. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/ruefa-onsite-personalisierung/">Ruefa Onsite Personalisierung</a></h2><a href="https://e-dialog.group/at/success-story/ruefa-onsite-personalisierung/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Ruefa-Onsite-Personalisierung-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Ruefa Onsite Personalisierung white" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Ruefa-Onsite-Personalisierung-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Ruefa-Onsite-Personalisierung-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Ziele Verkleinerung der Absprungrate Erhöhung der authentifizierten Benutzerkontakte an allen Interaktionspunkten Zunahme von Transaktionen To be honest, I was surprised that such a simple, quickly implemented change had such an impact on the user. Since then, I’m even more excited about testing and personalization opportunities. Andreas KrausHead of Marketing Ruefa Strategie Hervorheben der USPs von […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/ux-testing-personalisation/3-google-analytics-zielgruppen-fur-personalisierung-remarketing/">3 Google Analytics Zielgruppen für Personalisierung & Remarketing</a></h2><a href="https://e-dialog.group/at/blog/ux-testing-personalisation/3-google-analytics-zielgruppen-fur-personalisierung-remarketing/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-3-Google-Analytics-Zielgruppen.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Erfahren Sie wie nützlich Personalisierung durch festgelegte Zielgruppen aus Google Analytics für die Optimierung Ihrer Website & Remarketing sein kann.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/events/business-breakfast-testing-personalisierung-mit-google-optimize-360/">Business Breakfast: Testing & Personalisierung mit Google Optimize 360</a></h2><a href="https://e-dialog.group/at/blog/events/business-breakfast-testing-personalisierung-mit-google-optimize-360/"><img width="800" height="470" src="https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1024x602.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1024x602.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-300x176.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-768x452.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert-1536x904.png 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Gruppenbild-Speaker_komprimiert.png 1700w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Bei unserem Business Breakfasten zeigten Experten und erfahrene Anwender, wie man am besten mit der Website Optimierung startet und was dabei zu beachten ist.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer 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