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#02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">UX, Testing & Personalisation</span> <span class="arrow">></span> <span class="child">Partner-Intro: 4 Fragen an AB Tasty</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-AB-tasty.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Partner-Intro: 4 Fragen an AB Tasty</h1><p class="author">von Sophie Kubec</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">08. September 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Heute stellen wir in unserem Blog unser neues Partnertool AB Tasty vor. Damit sind A/B-, Multivariate und Redirect Tests auf eurer Website möglich, ebenso aber Personalisierung und dynamische Widgets. Elef von AB Tasty hat in unserem Interview 4 Fragen zum Thema Conversion Optimierung beantwortet.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">UX, Testing & Personalisation</div><p><p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </p><a href="/daten-nutzen/#ux-testing-personalisation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="27775" class="elementor elementor-27775" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-48e2f68e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="48e2f68e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-567f8238" data-id="567f8238" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2063073c elementor-widget elementor-widget-heading" data-id="2063073c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Warum sollten Marketer auf Conversion Optimierung setzen?</h2> </div> </div> <div class="elementor-element elementor-element-e57ee52 elementor-widget elementor-widget-text-editor" data-id="e57ee52" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ich denke es gibt kaum eine Industrie, die nicht einem extremen Wettbewerb ausgesetzt ist – insbesondere wenn es um das Online Angebot geht. Zu den direkten Konkurrenten kommen auch noch diverse Plattformen und einflussreiche Empfehlungs- und Vergleichsseiten, die das Risiko erhöhen von Usern überhaupt nicht wahrgenommen zu werden. Das heißt Unternehmen müssen sich schon in der Traffic Akquise einem enormen Wettbewerb und einem ausufernden Kosteneinsatz stellen, um überhaupt Interessenten in Besucher zu verwandeln.<br />Doch was dann? Erhöht der enorme Aufwand Besucher zu generieren nicht den Druck diese auch zu konvertieren? Klare Antwort: JA!</p> </div> </div> <div class="elementor-element elementor-element-93803dd elementor-widget elementor-widget-text-editor" data-id="93803dd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Alle Webseitenbesucher sind ein kostbares Gut, das aber alleine durch den Besuch noch nicht veredelt werden kann. Und hier kommt Conversion Optimierung ins Spiel.</p> </div> </div> <div class="elementor-element elementor-element-58803dc elementor-widget elementor-widget-text-editor" data-id="58803dc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Testing und Personalisierung sind keine reinen Buzzwords, um die Conversion Optimierung zu erzielen, sondern der logischste Weg um jedem User das Erlebnis zu bieten, dass ihn dazu motiviert nicht nur einmalig zu konvertieren, sondern immer wieder zu kommen.</p> </div> </div> <div class="elementor-element elementor-element-412d9aa elementor-widget elementor-widget-text-editor" data-id="412d9aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das ist in etwa vergleichbar mit dem Lieblingsgeschäft in der Einkaufsstraße oder dem Lieblingsbäcker, bei dem ich mir Sonntags meine Brötchen hole. Er schafft nicht nur das Produkt, weshalb ich das Geschäft aufsuche, sondern er bietet mir die Experience die mich motiviert immer wieder zu kommen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1854c42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1854c42" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb01e56" data-id="cb01e56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fb4d025 elementor-widget elementor-widget-heading" data-id="fb4d025" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Seht ihr hier noch Aufholbedarf in der D-A-CH Region? </h2> </div> </div> <div class="elementor-element elementor-element-437c0ae elementor-widget elementor-widget-text-editor" data-id="437c0ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kurze Antwort: Leider ja.</p> </div> </div> <div class="elementor-element elementor-element-5cbb577 elementor-widget elementor-widget-text-editor" data-id="5cbb577" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Während sich in vielen anderen Feldern die DACH Region als Technologietreiber, Innovator und Taktgeber des Fortschritts präsentiert, ist im Bereich der digitalen Welt leider noch eine große Kluft zu anderen Regionen zu erkennen. Dafür müssen wir nicht mal bis in die USA oder nach China schauen, sondern es reicht schon bis in die Niederlande zu fahren und deren Vorsprung spürbar zu erkennen.</p> </div> </div> <div class="elementor-element elementor-element-d2dbc97 elementor-widget elementor-widget-text-editor" data-id="d2dbc97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>So ist es auch mit der Conversion Optimierung. Wann immer wir in Gesprächen mit Unternehmen aus anderen Regionen sind, stellt man schnell fest, dass der Missionierungsbedarf für A/B Testing und vor allem für Personalisierung wenig bis gar nicht gegeben ist. Es ist Usus hier eine entsprechende Lösung bereits im Einsatz zu haben und es wird seltener über die Notwendigkeit diskutiert.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6717a34 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6717a34" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e377fcd" data-id="e377fcd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fb5c60f elementor-widget elementor-widget-heading" data-id="fb5c60f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Es gibt ja einige Testing Tools am Markt. Was zeichnet eure Software aus? </h2> </div> </div> <div class="elementor-element elementor-element-6ea59ce elementor-widget elementor-widget-text-editor" data-id="6ea59ce" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ich glaube kein Wort fällt im Zusammenhang mit dieser Frage häufiger, als das Wort “Enabler”.<br />AB Tasty zeichnet sich durch unser Gesamtkonzept aus, Unternehmen und Nutzer in die Lage zu versetzen selbstständig und einfach A/B-Testing und Personalisierung umzusetzen und die Methodologie im Unternehmen zu verwurzeln.</p> </div> </div> <div class="elementor-element elementor-element-9612208 elementor-widget elementor-widget-text-editor" data-id="9612208" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie machen wir das?<br />Einerseits erfordert es ein Tool bereitzustellen, dass den höchsten Anspruch an Usability und intuitive Funktionen bietet. Oft fällt von Unternehmen in dem Zusammenhang das Wort “selbsterklärend”. Doch trotz der einfachen Handhabung ist das Tool, durch seine umfangreichen Funktionalität zu komplexesten Szenarien im Stande.</p> </div> </div> <div class="elementor-element elementor-element-302bbdd elementor-widget elementor-widget-text-editor" data-id="302bbdd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auf der anderen Seite bieten wir mit unserem Support nicht nur ein reines Dienstleistungspaket im Sinne eines “Managed Service” an, sondern Teil unserer Aufgabe ist es, AB Tasty-Anwender in die Lage zu versetzen selbstständig mit dem Tool umzugehen.</p> </div> </div> <div class="elementor-element elementor-element-3c27176 elementor-widget elementor-widget-text-editor" data-id="3c27176" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unser Wunsch ist es, dass Unternehmen so viel wie möglich testen und diesen Prozess als iterativ und unendlich betrachten. Der nachhaltigste Weg dafür ist unumstößlich die Verantwortung dafür als Unternehmen selbst zu tragen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f42fa13 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f42fa13" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e76ab" data-id="81e76ab" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bd11f79 elementor-widget elementor-widget-heading" data-id="bd11f79" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Welche Skills braucht ein Optimierer? Wo seht ihr Eure Partneragenturen als Unterstützer für die Kunden? </h2> </div> </div> <div class="elementor-element elementor-element-11b0045 elementor-widget elementor-widget-text-editor" data-id="11b0045" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch wenn es auf den ersten Blick nicht so scheint, sind Agentur Partnerschaften der heilige Gral, um unsere Philosophie der Eigenständigkeit zu verwirklichen. Während wir als AB Tasty primär Softwareanbieter sind und unsere Stärken im Enabling sehen, sind Agenturen – wie z. B. auch e-dialog der wahrlich wichtige Erfolgsfaktor, Unternehmen mit größter Fachkompetenz in ihrer Conversion Optimierung zu begleiten. Das muss nicht nur in der operativen Umsetzung von Kampagnen passieren, wenn etwa die unternehmenseigenen Ressourcen nicht ausreichen, sondern vor allem auch in der strategischen Ausarbeitung der Optimierungs-Roadmap.</p> </div> </div> <div class="elementor-element elementor-element-fe75a69 elementor-widget elementor-widget-text-editor" data-id="fe75a69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Agenturen bereiten den Weg, die Nachhaltigkeit der Conversion Optimierung zu sichern.</p> </div> </div> <div class="elementor-element elementor-element-c85e6ba elementor-widget elementor-widget-text-editor" data-id="c85e6ba" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Und um an den ersten Teil der Frage anzuknüpfen: Ein echter Optimierer sollte ideenreich, kreativ aber auch sehr datengetrieben sein. Unserer Erfahrung nach, findet man viele von diesen Unicorns in Agenturen 😉</p> </div> </div> <div class="elementor-element elementor-element-d0d2ad7 elementor-widget elementor-widget-text-editor" data-id="d0d2ad7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Elef Kousakis<br />Sales Director DACH, BENELUX & CEE<br />elef@abtasty.com<br />– – – – – – – – –</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e3838db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3838db" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a949f4c" data-id="a949f4c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1246a4b elementor-widget elementor-widget-heading" data-id="1246a4b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Über AB Tasty </h2> </div> </div> <div class="elementor-element elementor-element-7f99838 elementor-widget elementor-widget-text-editor" data-id="7f99838" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>AB Tasty ist einer der wachstumsstärksten Anbieter von KI-gestützten Experimenten, Personalisierungen und Feature-Management-Lösungen und hilft Unternehmen, mehr Conversions und Umsätze mit all ihren digitalen Ressourcen zu erzielen. Das Unternehmen bietet Marketing-, Produkt- und Technikteams eine benutzerfreundliche Optimierungsplattform, mit der sie Website-Besucher auf Desktops oder mobilen Geräten in Kunden, Abonnenten oder Leads verwandeln und gleichzeitig für hervorragende User Experiences sorgen können. Zu den Kunden von AB Tasty zählen L’Oreal, Hermes, Flixbus, Just Spices, YSL Beauty sowie mehr als 900 weitere internationale Unternehmen. Weitere Informationen findet ihr auf <a href="https://www.abtasty.com" target="_blank" rel="noopener noreferrer">www.abtasty.com</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-261c88e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="261c88e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6bdaef" data-id="c6bdaef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-87c04ec elementor-widget elementor-widget-heading" data-id="87c04ec" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Jetzt mit Experimenten & Personalisierung starten!</h3> </div> </div> <div class="elementor-element elementor-element-88d0739 elementor-widget elementor-widget-text-editor" data-id="88d0739" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn ihr in das Thema Conversion Optimierung einsteigen möchtet oder noch ein geeignetes Tool für eure Experimente benötigt, helfen wir euch gerne. <a href="https://e-dialog.group/kontaktformular/" target="_blank" rel="noopener noreferrer">Kontaktiert uns einfach für ein Erstgespräch!</a></p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-45678 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/ux-testing-personalisation/google-optimize-sunset-was-soll-ich-jetzt-tun/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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