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#02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/event-ubersicht/" title="Events">Events</a> </span> <span class="arrow">></span> <span class="child">Auswirkungen des Digital Markets Act auf das Online Marketing</span> </div> </div> <div class="mwd-blogPost flex event-intro space-bottom"><div class="header-row"><div class="image-holder"><img fetchpriority="high" width="1200" height="627" src="https://e-dialog.group/wp-content/uploads/2023/12/usercentrics-dma-webinar.jpg" /></div><div class="title-container"><h1>Auswirkungen des Digital Markets Act auf das Online Marketing</h1><h2>Webinar in Kooperation mit Usercentrics</h2></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="54223" class="elementor elementor-54223" data-elementor-post-type="e-dialog-event"> <section class="elementor-section elementor-top-section elementor-element elementor-element-c6c34ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6c34ee" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abec141" data-id="abec141" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7c171de elementor-widget elementor-widget-heading" data-id="7c171de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Hier kannst du die Video-Aufzeichnung des Webinar nachsehen</h3> </div> </div> <div class="elementor-element elementor-element-1fe3225 elementor-widget elementor-widget-video" data-id="1fe3225" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=JhNqctpWJQU","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-95bbd3b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="95bbd3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1306" data-id="6ed1306" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-708ccb4 elementor-widget elementor-widget-heading" data-id="708ccb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Digital Markets Act und seine Auswirkungen auf das Online-Marketing – Verbessern Sie Ergebnisse und Opt-in-Raten im neuen digitalen Zeitalter</h2> </div> </div> <div class="elementor-element elementor-element-714e7c0 elementor-widget elementor-widget-text-editor" data-id="714e7c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Gesetz über digitale Märkte und seine Verpflichtungen werden bald die Art und Weise verändern, wie Vermarkter in der EU in Bezug auf die Einwilligung der Nutzer und die Datenverwaltung vorgehen. Sind Unternehmen bereit, auf einwilligungsbasiertes Marketing umzusteigen und die neuen Anforderungen zu erfüllen?</p><p>Wer große Werbedienste wie Google Ads, Facebook Ads usw. nutzt, muss das Unternehmen wahrscheinlich auf den DMA vorbereiten und die Marktaktivitäten sichern . Riskiere keine Störungen der Werbeaktivitäten, Daten- und Umsatzverluste oder eine Schädigung des Rufs deiner Marke. Erfahre einfache, praktische Möglichkeiten, die neuen Vorschriften einzuhalten und die Opt-in-Raten und den ROI zu steigern.</p> </div> </div> <div class="elementor-element elementor-element-f3dd089 elementor-widget elementor-widget-text-editor" data-id="f3dd089" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Was ist der DMA und welche Auswirkungen wird er auf das Online-Marketing haben?</li><li>Warum ist es für Vermarkter wichtig, sich vorzubereiten?</li><li>Wie richte ich eine automatisierte Einwilligungslösung ein, um für den DMA gerüstet zu sein?</li></ul><p>Wir zeigen, wie die Unternehmenswebsite auf einfache Weise auf die bevorstehenden DMA-Anforderungen vorbereitet wird.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e965941 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e965941" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acdc7ee" data-id="acdc7ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b5a0b68 elementor-widget elementor-widget-heading" data-id="b5a0b68" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die Experts in diesem Webinar</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6587c70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6587c70" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0a210d" data-id="c0a210d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c8c3c4 elementor-widget elementor-widget-text-editor" data-id="2c8c3c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Tilman Harmeling</strong></p><p>Senior Expert Privacy<br />Usercentrics GmbH</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62508e0" data-id="62508e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a02215f elementor-widget elementor-widget-text-editor" data-id="a02215f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Sandra Wojciechowska</strong></p><p>Data Protection Officer & Head of Consent Management<br />e-dialog</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ca451ed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ca451ed" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a27f88" data-id="1a27f88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca76743 elementor-widget elementor-widget-text-editor" data-id="ca76743" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Richard van der Velde</strong></p><p>Technical Support Lead<br />Usercentrics GmbH</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d56a1c0" data-id="d56a1c0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c0a6c7b elementor-widget elementor-widget-text-editor" data-id="c0a6c7b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Lukas Gilbert</strong></p><p>Senior Customer Success Executive<br />Usercentrics GmbH</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e109b0d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e109b0d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4d60d2" data-id="f4d60d2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-09ba69f elementor-widget elementor-widget-heading" data-id="09ba69f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Details und Aufzeichnungen aller Webinar-Episoden:</h2> </div> </div> <div class="elementor-element elementor-element-5a80f3a elementor-widget elementor-widget-post-types" data-id="5a80f3a" data-element_type="widget" data-widget_type="post-types.default"> <div class="elementor-widget-container"> <div class="c-post-types c-post-types--grid" data-ppp="-1" data-current-page="1" data-found-posts="9" data-max-page="0" data-max-entries="-4" data-number-of-entries="9" data-settings="{"post-types":["e-dialog-event"],"type":"grid","posts_per_page":-1,"sort_1":"date","taxonomy_1":null,"filter_1":"taxonomy__edialog-thema","filter_1%%taxonomy__edialog-thema":["1026"],"sort_2":"","taxonomy_2":null,"bam":"off","filter_1%%taxonomy__category":null,"filter_1%%taxonomy__post_tag":null,"filter_1%%taxonomy__edialog-tools":null,"filter_1%%taxonomy__edialog-years":null,"filter_1%%taxonomy__edialog-news-ressort":null,"filter_2":"","filter_2%%taxonomy__category":null,"filter_2%%taxonomy__edialog-thema":null,"filter_2%%taxonomy__edialog-tools":null,"filter_2%%taxonomy__edialog-years":null,"filter_2%%taxonomy__edialog-news-ressort":null,"interval":null,"link_text":"","link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"information":"","enable_filter":"","display_filter_taxonomy":null}"> <div class="c-post-types__container js-post-types__container"> <article class="c-post-types__entry post-59583 e-dialog-event type-e-dialog-event"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/"> <div class="c-post-types__entry-thumbnail"> <img fetchpriority="high" decoding="async" width="768" height="401" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20401'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Snacks Webinar Episode zu Google Privacy Sandbox" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-768x401.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-300x157.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-1024x535.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox.jpg 1200w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-768x401.jpg" /><noscript><img fetchpriority="high" decoding="async" width="768" height="401" src="https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-768x401.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Snacks Webinar Episode zu Google Privacy Sandbox" srcset="https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-768x401.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-300x157.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox-1024x535.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/eventpage-digital-snacks-89-privacy-sandbox.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/"> Google Privacy Sandbox: Was Marketer über Google’s Alternative zu Third-Party-Cookies wissen müssen. </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/event/google-privacy-sandbox-was-marketer-uber-googles-alternative-zu-third-party-cookies-wissen-mussen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58932 e-dialog-event type-e-dialog-event"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/event/von-data-discovery-zu-data-strategy-nutze-deine-datenschatze/"> <div 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