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#61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/event-ubersicht/" title="Events">Events</a> </span> <span class="arrow">></span> <span class="child">Programmatic: Effektiver Werben mit Custom Bidding</span> </div> </div> <div class="mwd-blogPost flex event-intro space-bottom"><div class="header-row"><div class="image-holder"><img width="1200" height="627" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20627'%3E%3C/svg%3E" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/09/wp-event-2-linkvorschaubild.jpg" /><noscript><img width="1200" height="627" src="https://e-dialog.group/wp-content/uploads/2023/09/wp-event-2-linkvorschaubild.jpg" /></noscript></div><div class="title-container"><h1>Programmatic: Effektiver Werben mit Custom Bidding</h1><h2>Die Live-Webinarserie für Digital Marketer</h2></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="50315" class="elementor elementor-50315" data-elementor-post-type="e-dialog-event"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6401cf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6401cf2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23092b0f" data-id="23092b0f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4fb0f49b elementor-widget elementor-widget-heading" data-id="4fb0f49b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Hier kannst du die Video-Aufzeichnung des Webinar nachsehen und die <a href="#Form">Unterlagen herunterladen</a>.</h3> </div> </div> <div class="elementor-element elementor-element-761d6584 elementor-widget elementor-widget-video" data-id="761d6584" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/c_fgMx4vkb8","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-66581bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="66581bb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b481552" data-id="1b481552" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-489988a3 elementor-widget elementor-widget-heading" data-id="489988a3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Programmatic: Effektiver Werben mit Custom Bidding</h2> </div> </div> <div class="elementor-element elementor-element-1ad03d33 elementor-widget elementor-widget-text-editor" data-id="1ad03d33" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In deinen Kampagnen maximierst du noch Klicks? Da gibt es bessere Wege; Snack mit und lern‘ wie ein custom bidding</p><p><strong>1. Werbeeffizienz und -effektivität erhöht </strong></p><p><strong>2. erstellt wird </strong></p><p><strong>3. der Zukunft aussieht </strong></p><p>Ein Custom Bidding kann mehr sein, als nur gewichtete Conversions. Auch die Impressionenqualität kann berücksichtigt werden. Ein solches Attention-based-bidding kann auch im oberen Funnel sinnvoll sein!</p> </div> </div> <div class="elementor-element elementor-element-5c6b4cba elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="5c6b4cba" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-67b3e6c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67b3e6c" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36d0c2f" data-id="36d0c2f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5dd7b5b elementor-widget elementor-widget-heading" data-id="5dd7b5b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Deine e-dialog Experts in diesem Webinar</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5085974 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5085974" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-04c38b2" data-id="04c38b2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dc14616 elementor-widget elementor-widget-text-editor" data-id="dc14616" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Michaela Augesky – Senior Programmatic Consultant</strong><br />Michaela arbeitet bei e-dialog als Senior Programmatic Consultant und kümmert sich um die strategische Betreuung von Kund*innen im Bereich Display, Video und Audio. Ihre Stärken liegen vor allem in der Ausarbeitung umfassender und holistischer Audience Strategien.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cf18cb8" data-id="cf18cb8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-adab584 elementor-widget elementor-widget-image" data-id="adab584" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="350" height="350" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20350%20350'%3E%3C/svg%3E" class="attachment-large size-large wp-image-29052" alt="e-dialog Michaela Augesky" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky.png 350w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky-150x150.png 150w" data-lazy-sizes="(max-width: 350px) 100vw, 350px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky.png" /><noscript><img fetchpriority="high" decoding="async" width="350" height="350" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky.png" class="attachment-large size-large wp-image-29052" alt="e-dialog Michaela Augesky" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky.png 350w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Michaela-Augesky-150x150.png 150w" sizes="(max-width: 350px) 100vw, 350px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1f37507 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f37507" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-5cd983a" data-id="5cd983a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f267d07 elementor-widget elementor-widget-text-editor" data-id="f267d07" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Buster Grunau – Senior Programmatic Advertising Consultant<br /></strong>Buster betreut Kund*innen im DACH-Raum hinsichtlich programmatischer Werbung und ist immer auf dem aktuellen Stand, was Post-Cookie Entwicklungen anbelangt. Gerne behält er das Big-Picture und das Ziel von Unternehmen und Kampagnen im Auge.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e4cc526" data-id="e4cc526" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c8620a6 elementor-widget elementor-widget-image" data-id="c8620a6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="350" height="350" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20350%20350'%3E%3C/svg%3E" class="attachment-large size-large wp-image-20614" alt="e-dialog Buster Grunau" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau.png 350w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau-150x150.png 150w" data-lazy-sizes="(max-width: 350px) 100vw, 350px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau.png" /><noscript><img decoding="async" width="350" height="350" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau.png" class="attachment-large size-large wp-image-20614" alt="e-dialog Buster Grunau" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau.png 350w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Buster-Grunau-150x150.png 150w" sizes="(max-width: 350px) 100vw, 350px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-dcb4e4b elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="dcb4e4b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-06274b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06274b3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4acd055" data-id="4acd055" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bdd4c09 elementor-widget elementor-widget-heading" data-id="bdd4c09" data-element_type="widget" id="Form" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Jetzt die Unterlagen zum Webinar #2 downloaden:</h2> </div> </div> <div class="elementor-element elementor-element-2237dda elementor-widget elementor-widget-shortcode" data-id="2237dda" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class='_form_111'></div><script type='text/javascript' src='https://e-dialog.activehosted.com/f/embed.php?static=0&id=111&6755193982285&nostyles=0&preview=0' data-rocket-defer defer></script></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c8e03b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c8e03b3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e47b52" data-id="7e47b52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-19c6425 elementor-widget elementor-widget-heading" data-id="19c6425" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Digital Snacks: die Webinar Serie zu Digital Marketing & Data-driven Marketing</h2> </div> </div> <div class="elementor-element elementor-element-4066324 elementor-widget elementor-widget-text-editor" data-id="4066324" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unsere Fachexperten für Data-Driven Marketing geben dir in jeder Episode exklusive Einblicke in ihre Arbeit. Wir tischen Insider-Updates und Insights zu aktuellen Themen auf – direkt von den Personen, die unsere digitale Zukunft gestalten. Kurz, kompakt und kostenlos für euch.</p><h3><a href="https://e-dialog.group/digital-snacks/">Sichere dir jetzt deinen Platz für den nächsten Termin!</a></h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9305472 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9305472" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91b3456" data-id="91b3456" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-19607a5 elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="19607a5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium wp-image-49204" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-630x630.png 630w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/08/latest-insights-1-300x300.png" /><noscript><img loading="lazy" decoding="async" 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">LATEST INSIGHTS</h3> </div> </div> <div class="elementor-element elementor-element-6f8ed93 elementor-widget elementor-widget-text-editor" data-id="6f8ed93" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Top aktuelle Best Practices aus unserer Kundenberatung</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e33a5c" data-id="6e33a5c" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e8ddcfd elementor-widget elementor-widget-image" data-id="e8ddcfd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium wp-image-49207" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-630x630.png 630w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-300x300.png" /><noscript><img loading="lazy" decoding="async" width="300" height="300" src="https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-300x300.png" class="attachment-medium size-medium wp-image-49207" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2023/08/icon-consulting-1-630x630.png 630w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f8a41af elementor-widget elementor-widget-heading" data-id="f8a41af" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">LIVE CONSULTING</h3> </div> </div> <div class="elementor-element elementor-element-99a3d51 elementor-widget elementor-widget-text-editor" data-id="99a3d51" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unsere Experten beantworten deine Fragen direkt im Webinar</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0b0decd" data-id="0b0decd" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8d60f23 elementor-widget elementor-widget-image" data-id="8d60f23" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium wp-image-49210" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-630x630.png 630w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-300x300.png" /><noscript><img loading="lazy" decoding="async" width="300" height="300" src="https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-300x300.png" class="attachment-medium size-medium wp-image-49210" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2023/08/icon-business-growth-1-1536x1536.png 1536w, 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