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#081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/news/" title="News">News</a> </span> <span class="arrow">></span> <span class="child">Google prämiert Cloud Expertise von e‑dialog mit Spezialisierung “Marketing Analytics”</span> </div> </div> <div data-rocket-location-hash="3815d435b50d96d2da99fb693e391817" class="mwd-blogPost flex news-intro"><div data-rocket-location-hash="37ffc7f0616b39306cc71cc7cf8a8488" class="header-row"><div data-rocket-location-hash="397456d127b160be50595cf9a3a5a611" class="image-holder"><img width="2200" height="1180" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202200%201180'%3E%3C/svg%3E" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/news-23-25-spezialisierung.jpg" /><noscript><img width="2200" height="1180" src="https://e-dialog.group/wp-content/uploads/2023/10/news-23-25-spezialisierung.jpg" /></noscript></div><div data-rocket-location-hash="dd679b393321a513ae63c73a36a04c51" class="title-container"><h1>Google prämiert Cloud Expertise von e‑dialog mit Spezialisierung “Marketing Analytics”</h1></div></div></div><div data-rocket-location-hash="4ab5d1b60087c59458c3a000943ec515" class="mwd-blogPost news-intro-subbox job-intro-subbox flex"><div data-rocket-location-hash="1ded919732da144e02a015d2156ecef5" class="container"><div data-rocket-location-hash="e8ba99538b11bc1d2ce11576e1bd519d" class="whitebox"><div class="inner">Der Spezialist für Data-driven Marketing und digitale Strategie e-dialog mit Standorten in Deutschland, Österreich und der Schweiz erhält unter nur 26 Partnern weltweit die Spezialisierung Marketing Analytics für Google Cloud. Mit dem anspruchsvollen Auswahlverfahren honoriert Google herausragende Partner, um Kunden besonders qualifizierte und engagierte Dienstleister für die Implementierung von skalierbaren Cloud-Projekten auf Enterprise-Größe zu empfehlen.</div></div><div data-rocket-location-hash="99feca663250c84d091e14b3c17752a0" class="bluebox"><div class="inner"><div>Fotocredit: e-dialog</div><div>17.August 2023</div></div></div></div></div></div><div data-rocket-location-hash="fe168efd71f9701d0bbd88ae555bd377" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="e78f661669626b32a35ef61e94e53af1" class="container"> <div data-rocket-location-hash="ab8ee0f0a24820b43da17a15d7661f0a" data-elementor-type="wp-post" data-elementor-id="51909" class="elementor elementor-51909" data-elementor-post-type="pressrelease"> <section class="elementor-section elementor-top-section elementor-element elementor-element-514cb75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="514cb75" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b628df" data-id="4b628df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-96264f3 elementor-widget elementor-widget-text-editor" data-id="96264f3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In wirtschaftlich anspruchsvollen Zeiten reduzieren viele Unternehmen ihre Investitionen in Innovation und Fortschritt. Dabei ist genau das oft der entscheidende Wettbewerbsvorteil. Wer mittel- bis langfristig in Lösungen investiert, kann gestärkt aus der Krise hervortreten. AI, Machine Learning und cloudbasierte Anwendungen (z.B. Gen AI, CDP, Marketing DWH, Recommendation/Personalisierung, Attribution) revolutionieren die Performance von Digitalmarketing-Strategien. Führender Anbieter für diese Tools ist Google. “Herausragende Partner erhalten als höchste technische Auszeichnung die Spezialisierung Marketing Analytics als Beleg für Expertise und Nachweis von Erfolgsprojekten wie z.B. mit unseren Kunden Galeria oder Falkensteiner. Wir freuen uns ungemein über die erfolgreiche Zusammenarbeit mit Google, die nun durch diese Auszeichnung weiter gewürdigt wurde.”, bestätigt Andrea Swift, CEO e-dialog.</p><p><br />Die Spezialisierung wurde von Google Cloud entwickelt, um Kunden qualifizierte Partner mit fundiertem Fachwissen vermitteln zu können. Weltweit verfügen nur 26 Unternehmen über dieses Qualitätssiegel. Der Nachweis dazu erfolgt durch ein qualifiziertes, technisches Team, erfolgreich abgewickelte Kundenprojekte und absolut durchgängige Prozess- und Projektmanagement-Fähigkeiten in der Umsetzung von Großprojekten im Bereich Marketing Analytics. Der Spezialisierungs-Audit umfasste rund 600 Stunden und über 100 Dokumente für Projekt- und Erfolgs-Dokumentation. “Die Bestätigung des hohen Niveaus unseres Expertenteams durch die Spezialisierung Marketing Analytics ist natürlich ein Meilenstein für uns. Gemeinsam mit Google arbeiten wir an ausgefeilten und innovativen Lösungen für unsere Kunden und berücksichtigen dabei neue Entwicklungen, Technologien und Trends.” fasst Tobias Kellner, Head of Cloud & Data Science bei e-dialog, zusammen.</p><p><br />Hoher Performance-Druck in B2C-Branchen wie z.B. Retail und Tourismus bietet unterschiedliche Ansätze für datengetriebene Optimierung und cloudbasierte Lösungen für Digital Marketing Analytics. e-dialog kann hier zahlreiche Referenzprojekte mit Kunden im DACH-Raum vorzeigen.</p> </div> </div> <div class="elementor-element elementor-element-56c9029 elementor-widget elementor-widget-heading" data-id="56c9029" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Revolution der User Experience für Galeria-Kunden mit der GCP-basierten Retail API</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4088735 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4088735" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44875c4" data-id="44875c4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1290303 elementor-widget elementor-widget-text-editor" data-id="1290303" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das starke Online-Geschäft des Warenhauskonzerns Galeria administriert einen riesigen Produktkatalog, muss aber auch steigende Kundenanforderungen an UX und personalisierte Angebote bedienen. Die Lösung für dieses Problem war der Einsatz der Google Discovery Solution. Die Integration von Google Search and Recommendation sowie Vision Search hebt das Erlebnis der Nutzer auf eine neue Dimension. Alle Tools sind mit Maschinellem Lernen der Cloud-Plattform aufgebaut und nutzen Echtzeitsignale. Das Ergebnis ist eine 100% personalisierte User Experience und für Galeria eine Steigerung der Such-Conversion und des Bestellwertes.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c5dde3" data-id="0c5dde3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3cda890 elementor-widget elementor-widget-text-editor" data-id="3cda890" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mehr zu diesem Projekt:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4676b03 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4676b03" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456a252" data-id="456a252" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-16bbeae elementor-widget elementor-widget-heading" data-id="16bbeae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Personalisierte Customer Journey für Falkensteiner-Kunden mit einer Customer Data Platform:</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dfc250f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dfc250f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e062315" data-id="e062315" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f724099 elementor-widget elementor-widget-text-editor" data-id="f724099" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Premium-Hotelkette Falkensteiner Hotels & Residences erhält durch die Aktivierung von 1st-Party Daten mit der Google Cloud Platform ein einheitliches Bild seiner User und nutzt diese Insights für Segmentierung und Personalisierung der Nutzeransprache im Digital Marketing. Mit einer umfassenden Customer Data Platform (CDP) erzielt Falkensteiner bessere Ergebnisse und ist gleichzeitig für Privacy-First gerüstet.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7712da" data-id="c7712da" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a263a3 elementor-widget elementor-widget-text-editor" data-id="2a263a3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mehr zu diesem Projekt:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c1a4071 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1a4071" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f7f42" data-id="58f7f42" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4677864 elementor-widget elementor-widget-text-editor" data-id="4677864" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Möglichkeiten und Lösungen im Digital Marketing entwickeln sich rasend schnell weiter. Gen AI, CDP, Marketing DWH, Recommendation & Personalisierung, Attribution und viele mehr. e-dialog investiert in die Weiterentwicklung dieser Technologien und der Fachteams, gestaltet so die Zukunft des Data-driven Marketing aktiv mit. Insights und Trends teilt e-dialog u.a. in Branchenforen und Inhouse-Fachkonferenzen, Live-Webinar-Formaten und dem e-dialog Blog.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1289f9c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1289f9c" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2c655d" data-id="4c2c655d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4947baee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4947baee" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45841317" data-id="45841317" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-432454be elementor-widget elementor-widget-image" data-id="432454be" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51894" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png" /><noscript><img fetchpriority="high" decoding="async" width="600" height="600" src="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png" class="attachment-large size-large wp-image-51894" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65b2e3aa" data-id="65b2e3aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-602b2eec elementor-widget elementor-widget-text-editor" data-id="602b2eec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong><span style="color: #ffffff;">Rückfragen richten Sie bitte an:</span></strong></p><p><span style="color: #ffffff;">Carmen Contreras-Salazar</span></p><p><span style="color: #ffffff;">e-dialog GmbH</span></p><p><span style="color: #ffffff;">0043 676 6409739</span></p><p><span style="color: #ffffff;"><a style="color: #ffffff;" href="mailto:presse@e-dialog.group">presse@e-dialog.group</a></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="f636c50427d2e859febf916ae63fbf33" class="mwd-blogPost flex more-topics space-top space-bottom"><div data-rocket-location-hash="d41813fee4980beb3a7eacb7c0b429fa" class="container"><div data-rocket-location-hash="78faaa1a7b5a8532ca877a9622063fc2" class="more-topics-headline">Weitere News</div><div data-rocket-location-hash="57baf2d10bbde27aa7c71c364b3c90da" class="col-container"><div class="col"><a href="https://e-dialog.group/news/e-dialog-als-meridian-partner-zertifiziert/" title="e-dialog als Meridian-Partner zertifiziert"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog als Meridian-Partner zertifiziert" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-1536x824.png 1536w, 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https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><div class="inner"><div class="icon icon-pressrelease"></div><div class="title">e-dialog als Meridian-Partner zertifiziert</div><a class="link" href="https://e-dialog.group/news/e-dialog-als-meridian-partner-zertifiziert/" title="e-dialog als Meridian-Partner zertifiziert">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 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