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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/youtube-audio-ads/">YouTube Audio Ads</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/youtube-audio-ads/"><img fetchpriority="high" width="800" height="419" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20419'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-768x402.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png" /><noscript><img fetchpriority="high" width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Music on demand wird immer beliebter und der Marktanteil von Streaming Diensten nimmt zu. Darauf reagiert nun YouTube und stellt ein neues Werbeformat in der Beta-Version zur Verfügung.</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/reporting-moglichkeiten-in-dv360/">Reporting-Möglichkeiten in DV360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/reporting-moglichkeiten-in-dv360/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>DV360 bietet zahlreiche Möglichkeiten, um die Performance von Live-Kampagnen zu reporten und bessere Entscheidungen zur Optimierung zu treffen. Die wichtigsten 3 haben wir hier für Sie zusammengefasst!</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/automatic-budget-allocation/">Automatic Budget Allocation</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/automatic-budget-allocation/"><img width="800" height="419" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20419'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2-768x402.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2.png" /><noscript><img loading="lazy" width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Mein-Beitrag-2-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit der Einstellung Automatic Budget Allocation, (auf deutsch Automatische Budgetzuweisung) hat man die Möglichkeit das Bidding übergreifend einzustellen, nämlich auf Insertion Order Ebene. Mit der Aktivierung dieser Option sichergestellt, dass das Budget dynamisch auf die einzelnen untergeordneten LineItems aufgeteilt wird. Je nachdem welches Ziel im System hinterlegt wird, werden die leistungsstarken LineItems gefördert, den leistungsschwächeren LineItems wird […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/offline-reports-in-dv360-wann-brauche-ich-welchen-report/">Offline Reports in DV360 – Wann brauche ich welchen Report?</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/offline-reports-in-dv360-wann-brauche-ich-welchen-report/"><img width="800" height="539" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20539'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash-768x518.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash.jpg" /><noscript><img width="800" height="539" src="https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/jamie-street-_94HLr_QXo8-unsplash-768x518.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Kategorisierung der Reporting Templates in DV360 Derzeit bietet DV360 insgesamt 18 verschiedene Reporting Templates an, welche wir in drei Kategorien zusammenfassen: Reports die für die Kampagnen Planung relevant sind Reports, die bei der Optimierung & Steuerung der LineItems relevant sind Reports, die bei der Optimierung & Steuerung der Audiences relevant sind Report Templates zur Kampagnen […]</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/7-tipps-fur-erfolgreiche-programmatische-kampagnen/">7 Tipps für erfolgreiche programmatische Kampagnen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/7-tipps-fur-erfolgreiche-programmatische-kampagnen/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen-768x404.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen.jpg" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/7tippsprogrammatischekampagnen-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit diesen 7 Tipps starten deine programmatischen Kampagnen richtig durch!</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/dv360-profile-analysis-welche-daten-stehen-zur-verfugung/">DV360 Profile Analysis – Welche Daten stehen zur Verfügung?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/dv360-profile-analysis-welche-daten-stehen-zur-verfugung/"><img width="800" height="533" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20533'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash.jpg" /><noscript><img width="800" height="533" src="https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Zielgruppen Profilanalysen in Display & Video 360 stellen die Zusammensetzung von Zielgruppen fest und zeigen deren Überschneidung mit anderen Profilen. So werden ähnliche Gruppen erkannt und die Reichweite von Kampagnen datengetrieben erhöht.</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/storytelling-mit-display-video-360/">Storytelling mit Display & Video 360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/storytelling-mit-display-video-360/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190312-Storytelling-DV360.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Es sind Geschichten die uns bewegen, unsere Emotionen wecken und uns zu Kunden von Unternehmen machen. In diesem Blogartikel zeigen wir Ihnen, wie Storytelling Advertising funktioniert!</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/">Die neue Google DMP in Display & Video 360: Audience Management</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit der neuen Google Marketing Platform gibt es viele neue Möglichkeiten für das digitale Marketing. Noch nie gab es so viele neue Funktionen und Features. Sehen wir uns die Neuerungen im Detail an!</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-sind-native-ads/">Was sind Native Ads?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-sind-native-ads/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Native Ad" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png" class="attachment-large size-large wp-post-image" alt="Native Ad" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Laut Google sollen 63% aller Werbeanzeigen bis 2020 nativ sein. Doch was genau sind eigentlich Native Ads? Wir erklären alles rund um Native Ads in diesem Beitrag!</p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/mit-custom-affinities-mehr-conversions-generieren-inkl-case-study-tutorial/">Mit Custom Affinities mehr Conversions generieren – inkl. Case Study & Tutorial</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/mit-custom-affinities-mehr-conversions-generieren-inkl-case-study-tutorial/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit benutzerdefinierten Affinities erhöhen Sie die Relevanz im Targeting. Wir zeigen welche Vorteile das bringt und wie Sie die Custom Affinities im DoubleClick Bid Manager anlegen.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec 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