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class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/bessere-kampagnen/">Digitale Werbung <br> & Kreation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom 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href="https://e-dialog.group/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/newsletter-anmeldung/">Newsletter</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/bot-traffic-sinnvoll-ausschliessen/">Bot Traffic sinnvoll ausschließen</a></h2><a href="https://e-dialog.group/blog/digital-analytics/bot-traffic-sinnvoll-ausschliessen/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/04/bot-traffic-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In unserem vorherigen Blogbeitrag “Bot Traffic in GA4” wurde erklärt, wie man Bot-Traffic identifizieren kann. Im folgenden Artikel wird erklärt, wie man mit Hilfe des Google Tag Managers (client-side und server-side) den zuvor identifizierten Bot-Traffic ausschließen kann. Bot Traffic in GA4 filtern Derzeit gibt es keinen automatischen Filter, der den Bot-Traffic ausschließen kann. Aus diesem […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/consent-management/usercentrics-cmp-version-3/">Usercentrics CMP Version 3</a></h2><a href="https://e-dialog.group/blog/consent-management/usercentrics-cmp-version-3/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Usercentrics CMP Version 3" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Usercentrics CMP Version 3" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/03/usercentrics-cmp-3-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wer ist Usercentrics? Usercentrics ist ein deutscher Anbieter einer Consent Management Plattform, die seit mehreren Jahren auf dem Markt ist. Die CMP von Usercentrics ist weltweit in über 180 Ländern im Einsatz und ist damit einer der führenden Anbieter auf dem globalen Markt. Mittlerweile wurde die 3. Version (V3) der CMP gelauncht, welche wir uns […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/consent-management/google-recaptcha-dsgvo-konform-nutzen/">Google reCAPTCHA DSGVO konform nutzen</a></h2><a href="https://e-dialog.group/blog/consent-management/google-recaptcha-dsgvo-konform-nutzen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google reCAPTCHA DSGVO konform nutzen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Google reCAPTCHA DSGVO konform nutzen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im folgenden Artikel beleuchten wir Google reCAPTCHA aus DSGVO-Sicht und geben Tipps zur Einbindung. Google reCAPTCHA DSGVO konform nutzen So schützen Sie Ihre Website und Ihre Nutzer Brücken, Motorräder, Ampeln und Autos haben uns in der jüngeren Vergangenheit sehr oft bei Formularen begleitet. Davor waren es Zahlen und Buchstabenkombinationen, die man (ich zumindest) nie beim […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/bot-traffic-in-ga4/">Bot Traffic in GA4</a></h2><a href="https://e-dialog.group/blog/digital-analytics/bot-traffic-in-ga4/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Bot Traffic in GA4" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Bot Traffic in GA4" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im folgenden Artikel wird erläutert, was Bot-Traffic ist und wie er identifiziert werden kann. Was ist Bot Traffic? Bot-Traffic ist der Datenverkehr im Internet, der durch automatisierte Softwareprogramme oder „Bots“ erzeugt wird anstatt durch menschliche Benutzer. Bots sind Skripte oder Algorithmen, die entworfen wurden, um bestimmte Aufgaben auszuführen, wie beispielsweise das Indizieren von Websites für […]</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section 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1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element 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