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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-deals-in-dv360-alles-was-sie-dazu-wissen-muessen/">Programmatic Deals in DV360 – alles was Sie dazu wissen müssen!</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-deals-in-dv360-alles-was-sie-dazu-wissen-muessen/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Programmatische Deals in DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Programmatische Deals in DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Was gibt es überhaupt für Deal-Arten? Wie komme ich zu einem Deal? Wie setze ich diesen in meiner Kampagne auf? Wie gehe ich vor wenn mein Deal nicht ausliefert? Diesen Fragen werden wir uns in den folgenden Zeilen widmen. Programmatic Deals in DV360 Ein programmatischer Deal ist eine automatisierte Kaufmethode, die Publishern ermöglicht, Premium-Inventar an […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/customer-match-in-dv360-similar-audiences-ohne-cookies/">Customer Match in DV360 – Similar Audiences ohne Cookies</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/customer-match-in-dv360-similar-audiences-ohne-cookies/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Customer Match in DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Customer Match in DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Customer Match ist eine Funktion innerhalb der Google Marketing Plattform (GMP) welche es bereits seit ein paar Jahren gibt. Der Prozess wurde in dieser Zeit von Google verbessert und bietet nun userfreundliche Upload-Möglichkeiten mittels API’s. Eine Einführung zum Thema bietet dieser Blogartikel. Was ist Customer Match und wie funktioniert es? Customer Match ist eine Funktion, […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/">Campaign Manager 360 – Die wichtigsten Funktionen als Übersicht</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Campaign Manager 360 (CM360) dient als Ad Server der Google Marketing Platform zur Anzeigenverwaltung für Advertiser und Agenturen, vereinfacht die Kampagnen- und Werbemittelerstellung inklusive deren Verwaltung und bietet auch Funktionen für die Erstellung von Conversion-Tracking-Konzepten (mittels sogenannter Floodlights) sowie dazugehörigen Audience-Listen. </p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/automatisierung-in-dv360/">Automatisierung in DV360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/automatisierung-in-dv360/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-768x404.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Automatisierungsmöglichkeiten für die Steuerung von Programmatic Advertising Kampagnen in Google Display & Video 360 ermöglichen die dynamische Anpassung im Biddingverfahren sowie die vereinfachte Änderung an Kampagnen.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" 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