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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Das ungenutzte Potential von CTV - Netflix, Disney+ und Co programmatisch buchen</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2025/03/ctv-1024x549.jpg);"><div class="container"><h1>Das ungenutzte Potential von CTV - Netflix, Disney+ und Co programmatisch buchen</h1><p class="author">von Andjela Stevic</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">31. März 2025</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Connected TV ist längst in den Wohnzimmern angekommen – doch bei der Verteilung der Mediabudgets bleibt es ein Nebenschauplatz – speziell in DACH. Denn während in anderen Ländern CTV längst fester Bestandteil der Mediaplanung ist und Millionenbudgets für sich gewinnt, bleibt der deutschsprachige Raum zögerlich. Warum? Fehlendes Know-how? Veraltete Denkmuster? Fehlende Werbemittel? Oder schlichtweg Angst, gewohnte Pfade zu verlassen? Fakt ist: Die Art, wie Menschen Bewegtbild konsumieren, hat sich radikal verändert. Wer jetzt nicht umdenkt, verpasst nicht nur einen spannenden Werbekanal – sondern auch wertvolle Marktanteile. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="65316" class="elementor elementor-65316" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-54e63a75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54e63a75" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aadd872" data-id="6aadd872" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1653cec0 elementor-widget elementor-widget-text-editor" data-id="1653cec0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für Werbetreibende ergeben sich durch die rasante Entwicklung von CTV neue Chancen, ihre Zielgruppen in einem fragmentierten, aber hochgradig fokussierten Umfeld zu erreichen. In diesem Artikel werfen wir einen detaillierten Blick auf die CTV-Landschaft und zeigen auf, welche Möglichkeiten es jetzt schon gibt.</p> </div> </div> <div class="elementor-element elementor-element-51b81d1c elementor-widget elementor-widget-heading" data-id="51b81d1c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">CTV boomt - doch die Mediaplanung in DACH hinkt hinterher</h2> </div> </div> <div class="elementor-element elementor-element-49a4f51 elementor-widget elementor-widget-text-editor" data-id="49a4f51" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Connected TV (CTV) ist längst kein Nischenphänomen mehr, sondern eines der am schnellsten wachsenden Segmente im digitalen Marketing. Streaming-Dienste und On-Demand-Angebote erobern die Wohnzimmer, während das klassische lineare Fernsehen zunehmend in den Hintergrund rückt. Millionen Haushalte nutzen Smart TVs – doch viele Werbetreibende halten an veralteten Strategien fest. Dies zeigt auch die jüngste Bewegtbildstudie der GfK Austria (1). Das Potential von CTV bleibt oft ungenutzt. Häufig herrscht Unklarheit darüber, wie diese Platzierungen gebucht werden können und dass es nicht immer riesige Budgets braucht, um erfolgreich zu sein.</p><p>Wie kann CTV endlich den Platz in der Mediaplanung bekommen, den es verdient? In diesem Artikel zeigen wir, wie Werbetreibende das volle Potenzial von CTV ausschöpfen können.</p> </div> </div> <div class="elementor-element elementor-element-17aeb4d elementor-widget elementor-widget-heading" data-id="17aeb4d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die kaufrelevante Zielgruppe wandert immer mehr weg von linearem TV zu Online Video </h2> </div> </div> <div class="elementor-element elementor-element-4f84bb5 elementor-widget elementor-widget-text-editor" data-id="4f84bb5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In der kaufrelevanten Zielgruppe der 18- bis 49-Jährigen zeichnet sich ein deutlicher Wandel im Bewegtbildkonsum ab. Klassisches lineares Fernsehen verliert zunehmend an Bedeutung, während alternative Sehgewohnheiten wie Live-Streaming, zeitversetztes Fernsehen, On-Demand-Angebote und Social Media immer beliebter werden. Besonders Streaming-Plattformen wie Netflix, YouTube, Amazon Prime Video, Twitch und Disney+ stehen hoch im Kurs und dominieren die Mediennutzung vieler Zuschauer*innen. (2)</p><p>Laut einer Goldbach-Studie sind inzwischen 90 % der internetfähigen TV-Geräte mit dem Internet verbunden, und zwei Drittel der Befragten nutzen Connected TV aktiv.(3) Diese Entwicklung zeigt, dass sich die Art und Weise, wie Bewegtbildinhalte konsumiert werden, grundlegend verändert hat. <strong>Für Werbetreibende bedeutet dies eine zunehmende Herausforderung: Sie müssen ihre Strategien, ihre Kreation und den gesamten Marketing-Mix neu ausrichten, um ihre Zielgruppen effektiv in diesen fragmentierten, digitalen Umfeldern zu erreichen.</strong></p> </div> </div> <div class="elementor-element elementor-element-7a072ded elementor-widget elementor-widget-image" data-id="7a072ded" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="788" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20788%20460'%3E%3C/svg%3E" class="attachment-large size-large wp-image-65319" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie.png 788w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie-300x175.png 300w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie-768x448.png 768w" data-lazy-sizes="(max-width: 788px) 100vw, 788px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie.png" /><noscript><img fetchpriority="high" decoding="async" width="788" height="460" src="https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie.png" class="attachment-large size-large wp-image-65319" alt="" srcset="https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie.png 788w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie-300x175.png 300w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-bewegtbildstudie-768x448.png 768w" sizes="(max-width: 788px) 100vw, 788px" /></noscript> </div> </div> <div class="elementor-element elementor-element-32fc205b elementor-widget elementor-widget-text-editor" data-id="32fc205b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: Bewegtbildstudie 2024, GfK Austria im Auftrag von RTR Medien und AGTT</p> </div> </div> <div class="elementor-element elementor-element-a37bd52 elementor-widget elementor-widget-heading" data-id="a37bd52" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">CTV-Werbung auf YouTube, Netflix, Disney+ & Co programmatisch buchen</h2> </div> </div> <div class="elementor-element elementor-element-59d0703 elementor-widget elementor-widget-text-editor" data-id="59d0703" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>DV360 bietet Werbetreibenden als führende Demand-Side-Platform für programmatische Buchungen vielfältige Möglichkeiten, CTV-Kampagnen präzise zu planen, zu buchen und gezielt auszusteuern. Dank verschiedener Buchungsmodelle können Kampagnen flexibel an individuelle Marketingziele und Budgets angepasst werden. Zudem wächst das verfügbare Inventar stetig, da immer mehr Premium-Publisher und Streaming-Plattformen an das Netzwerk angeschlossen werden. Dadurch erhalten Werbetreibende Zugang zu hochwertigen Platzierungen in reichweitenstarken und brand-safe Umfeldern.</p><p>Nachfolgend eine Übersicht der wichtigsten <strong>Buchungsoptionen in DV360</strong>:</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-102c235 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="102c235" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a686b6" data-id="7a686b6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22f97eb elementor-widget elementor-widget-heading" data-id="22f97eb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">YouTube</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-323a4d2" data-id="323a4d2" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <div class="elementor-element elementor-element-dbab1c2 elementor-widget elementor-widget-text-editor" data-id="dbab1c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube ist die weltweit führende Online-Videoplattform und erreicht ein enormes Publikum auf CTV-Geräten. Durch die Integration von Google Audiences ermöglicht YouTube ein präzises Targeting, selbst auf Connected TVs. Zudem profitieren Werbetreibende von Cross-Channel Frequency Capping sowie detaillierten Messmöglichkeiten, um Kampagnen effizient zu steuern. Mit YouTube CTV-Kampagnen lässt sich hochwertiges Inventar mit einer breiten Reichweite kombinieren – und das zu einem attraktiven TKP.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-8cd1f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8cd1f0a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76c9fd5" data-id="76c9fd5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8de27ce elementor-widget elementor-widget-heading" data-id="8de27ce" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Netflix</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b6c24e" data-id="8b6c24e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-53a35a7 elementor-widget elementor-widget-text-editor" data-id="53a35a7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>🇩🇪 🇮🇹 🇬🇧 🇫🇷 🇪🇸</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-e273aea elementor-widget elementor-widget-text-editor" data-id="e273aea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die neueste Erweiterung des CTV-Inventars auf DV360 ist die Partnerschaft mit dem weltweit führenden Streaming-Anbieter Netflix. Seit 24. Februar 2025 ist es möglich, Werbung auf Netflix über DV360 zu buchen und somit exklusiven Zugang zum Inventar dieses renommierten Publishers zu erhalten. Diese Möglichkeit gibt es innerhalb der EU in den Ländern Deutschland, Italien, Spanien, Frankreich und Großbritannien.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-046c37b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="046c37b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-edadafd" data-id="edadafd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78dca52 elementor-widget elementor-widget-heading" data-id="78dca52" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Disney+</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb75da5" data-id="bb75da5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f987027 elementor-widget elementor-widget-text-editor" data-id="f987027" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> 🇩🇪 🇮🇹 🇬🇧 🇫🇷 🇪🇸 🇨🇭 🇩🇰 </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-7f67404 elementor-widget elementor-widget-text-editor" data-id="7f67404" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Seit November 2023 bietet Disney+ ein werbefinanziertes Abo an. Dieses erweiterte Angebot ermöglicht es Nutzer*innen, erstklassige Unterhaltung zu genießen – darunter exklusive Originalserien, Blockbuster-Filme und binge-würdige Shows, die individuell auf ihre Streaming-Vorlieben zugeschnitten sind. Werbung auf Disney+ kann über DV360 in Deutschland, der Schweiz, Frankreich, Großbritannien, Spanien, Italien und Dänemark ausgespielt werden. </p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-337a99f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="337a99f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-017a053" data-id="017a053" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2dfe4e3 elementor-widget elementor-widget-heading" data-id="2dfe4e3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">DAZN</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d4baa4" data-id="0d4baa4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7175ceb elementor-widget elementor-widget-text-editor" data-id="7175ceb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>🇩🇪 🇦🇹 🇨🇭</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-bd1a268 elementor-widget elementor-widget-text-editor" data-id="bd1a268" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>DAZN ist ein weltweiter Streaming-Anbieter für Live- und On-Demand-Sportinhalte. Er bietet exklusiven Zugang zu Bundesliga- und Champions League-Spielen, Boxen, Dokumentationen und wöchentlichen Shows. DAZN bietet eine hervorragende Möglichkeit, Sportbegeisterte genau zum richtigen Zeitpunkt zu erreichen. DAZN kann sowohl einzeln als auch im Paket mit anderen CTV-Anbietern über Publisher wie beispielsweise Goldbach gebucht werden.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-886f067 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="886f067" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61ee7c1" data-id="61ee7c1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-787a0b2 elementor-widget elementor-widget-heading" data-id="787a0b2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Joyn</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e276f2" data-id="8e276f2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ddd4d07 elementor-widget elementor-widget-text-editor" data-id="ddd4d07" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>🇩🇪 🇦🇹 🇨🇭</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-1ac5be1 elementor-widget elementor-widget-text-editor" data-id="1ac5be1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Joyn ist eine beliebte deutsche Streaming-Plattform, die eine breite Auswahl an TV-Sendungen, Filmen und exklusiven Inhalten bietet. Sie ist ein integraler Bestandteil von Seven One Media, einem führenden Anbieter im Bereich digitales Fernsehen und Werbung, und stellt eine wichtige Säule im Portfolio der Mediengruppe ProSiebenSat.1 dar. Werbung auf Joyn ist in der gesamten DACH-Region verfügbar.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-98411af elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="98411af" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a947a3c" data-id="a947a3c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-625eeaa elementor-widget elementor-widget-heading" data-id="625eeaa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Samsung TV Plus</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33bbb9f" data-id="33bbb9f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d826b0e elementor-widget elementor-widget-text-editor" data-id="d826b0e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>🇩🇪 🇮🇹 🇬🇧 🇫🇷 🇦🇹 🇨🇭 🇪🇸 </p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-12d0e3a elementor-widget elementor-widget-text-editor" data-id="12d0e3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Samsung TV Plus ist ein globaler Streaming-Service, der schnellen Zugang zu über 200 Kanälen bietet – von Nachrichten und Sport bis hin zu Unterhaltung und mehr. Seit seiner Einführung 2015 zählt Samsung TV Plus zu den am schnellsten wachsenden Streaming-Diensten weltweit. Die Plattform ist vorinstalliert, 100 % kostenlos und enthält nur halb so viel Werbung pro Stunde wie herkömmliches Kabel-TV, was sie bei den Nutzer*innen sehr beliebt macht.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-b7f7b75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b7f7b75" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ec2a5c" data-id="7ec2a5c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e4c3ba5 elementor-widget elementor-widget-heading" data-id="e4c3ba5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Zattoo</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c55092b" data-id="c55092b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c06d2d elementor-widget elementor-widget-text-editor" data-id="5c06d2d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>🇩🇪 🇦🇹 🇨🇭</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-1efb2b7 elementor-widget elementor-widget-text-editor" data-id="1efb2b7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zattoo ist der größte Internet-TV-Anbieter in Europa mit 20 Millionen registrierten Nutzer*innen und 100 Kanälen in Deutschland. Der OTT-Service (Over-the-Top) bietet Live-Streaming, Catch-up-TV sowie On-Demand-Videoinhalte auf einer Vielzahl von CTV-Geräten. Sowohl kostenlose als auch zahlende Nutzer*innen erhalten Videoanzeigen (Dynamic Ad Insertion).</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-49229fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="49229fa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58abea2" data-id="58abea2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8a09773 elementor-widget elementor-widget-heading" data-id="8a09773" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Rakuten TV</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-878d24a" data-id="878d24a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-90016ff elementor-widget elementor-widget-text-editor" data-id="90016ff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>🇩🇪 🇮🇹 🇬🇧 🇫🇷 🇦🇹 🇨🇭 🇪🇸 </p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-05fe2aa elementor-widget elementor-widget-text-editor" data-id="05fe2aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Rakuten TV zählt zu den führenden Video-on-Demand-Plattformen in Europa. Die Plattform bietet sowohl AVOD-Inhalte – darunter Hollywood-Filme, exklusive Originals und ein umfangreiches Angebot an kostenlosen Streaming-Kanälen – als auch einen FAST-Service mit über 250 Kanälen von globalen Netzwerken und europäischen Rundfunkanstalten. Mit mehr als 80% der Zuschauer*innen im Alter von 18 bis 54 Jahren und einer hohen Video-Abschlussrate von rund 95 % erreicht Rakuten TV ein besonders anspruchsvolles Publikum auf CTV-Geräten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d32025f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d32025f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6e7dec" data-id="e6e7dec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fa3e52d elementor-widget elementor-widget-heading" data-id="fa3e52d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Best Practices</h2> </div> </div> <div class="elementor-element elementor-element-ef3b076 elementor-widget elementor-widget-text-editor" data-id="ef3b076" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um das Maximum aus der CTV-Werbung über DV360 herauszuholen, sollten folgende Best Practices berücksichtigt werden:</p><ul><li><strong>Werbemittel anpassen</strong>: Spots sollten auf große Bildschirme und Streaming-Nutzung optimiert sein.</li><li><strong>Frequency Capping nutzen</strong>: Um Werbemüdigkeit zu vermeiden, sollte die Häufigkeit der Einblendungen begrenzt werden.</li><li><strong>Cross-Device-Strategien entwickeln</strong>: CTV in Kombination mit Mobile- und Desktop-Anzeigen für eine nahtlose User Journey nutzen.</li><li><strong>Datengetriebene Optimierung</strong>: Regelmäßige Analyse der Kampagnendaten zur Anpassung der Gebotsstrategien und Zielgruppenansprache.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c8cfcc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c8cfcc8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f00d88" data-id="7f00d88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-095d9d7 elementor-widget elementor-widget-heading" data-id="095d9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-6251162 elementor-widget elementor-widget-text-editor" data-id="6251162" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Entwicklung von CTV und die zunehmende Nutzung von Streaming-Diensten stellen eine bedeutende Veränderung in der Medienlandschaft dar. Werbetreibende müssen ihre Strategien anpassen, um diese neuen, dynamischen Plattformen optimal zu nutzen. DV360 bietet dabei eine leistungsstarke Lösung, um CTV-Werbung effizient zu buchen und zielgerichtet auszuspielen. Mit einem stetig wachsenden Inventar und einer Vielzahl an Best Practices zur Optimierung der Kampagnen können Werbetreibende ihre Zielgruppen präzise ansprechen und ihre Reichweite in einem zunehmend digitalisierten Umfeld maximieren.</p> </div> </div> <div class="elementor-element elementor-element-d9d18ed elementor-widget elementor-widget-text-editor" data-id="d9d18ed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Möchtest du deine erste CTV-Kampagne schalten? Wir unterstützen dich gerne dabei: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> <div class="elementor-element elementor-element-1eace3d elementor-widget elementor-widget-text-editor" data-id="1eace3d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quellen:</p><p>(1) Bewegtbildstudie 2024, GfK Austria im Auftrag von RTR Medien und AGTT: <a href="https://www.rtr.at/medien/aktuelles/publikationen/Publikationen/nin/Bewegtbildstudie2024.de.html">https://www.rtr.at/medien/aktuelles/publikationen/Publikationen/nin/Bewegtbildstudie2024.de.html </a></p><p>(2) Bewegtbildstudie 2024, GfK Austria im Auftrag von RTR Medien und AGTT: <a href="https://www.rtr.at/medien/aktuelles/publikationen/Publikationen/nin/Bewegtbildstudie2024.de.html">https://www.rtr.at/medien/aktuelles/publikationen/Publikationen/nin/Bewegtbildstudie2024.de.html</a></p><p>(3) CTV-Studie Goldbach 2023, Goldbach Austria</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-64072 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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