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#081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google Grants - Wie Non-Profit-Organisationen mehr rausholen!</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png" data-rocket-location-hash="5e040423d3000e3fa6bc5dc76e4b8c9b" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Grants - Wie Non-Profit-Organisationen mehr rausholen!</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">02. September 2013</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p></p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/bessere-kampagnen/#search-engine-advertising" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="ca2944cd946bf71a188b23e2a84b8c09" data-elementor-type="wp-post" data-elementor-id="25126" class="elementor elementor-25126" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-61788e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61788e62" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fe03c6e" data-id="7fe03c6e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3b59be1f elementor-widget elementor-widget-heading" data-id="3b59be1f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fundraising pushen mit Google Grants </h2> </div> </div> <div class="elementor-element elementor-element-67f9c47f elementor-widget elementor-widget-text-editor" data-id="67f9c47f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was ist <strong>Google Grants</strong> und für wen ist es geeignet? Mit Hilfe von Google Grants erhalten <strong>Non-Profit-Organisationen (NGOs)</strong> bzw. gemeinnützige Organisationen einen AdWords Account (sog. Grants Konto) und können bei Google kostenlos Werbung schalten. Google stellt hierzu NGOs, welche den <a href="http://www.google.com/intl/de/grants/eligibility.html" target="_blank" rel="noopener">Google Grants Richtlinien </a>entsprechen, ein monatliches AdWords-Werbebudget in Höhe von ca. 10.000,00 USD zur Verfügung. Mit diesem Budget können gemeinnützige Organisationen die Spendengewinnung im Internet <strong>(Online Fundraising)</strong> voran treiben.</p><p>Weitere Informationen können Sie folgendem Video von Google entnehmen:</p><p>http://www.youtube.com/watch?v=IuDoyPW9ArA</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-30e7651 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="30e7651" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e48d2e" data-id="4e48d2e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5e12704 elementor-widget elementor-widget-heading" data-id="5e12704" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Was ist die Herausforderung bei Google Grants? </h3> </div> </div> <div class="elementor-element elementor-element-96feb70 elementor-widget elementor-widget-text-editor" data-id="96feb70" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google stellt jeder Nonprofit Organization das gleiche <strong>monatliche AdWords-Budget von ca. 10.000,00 USD</strong> zur Verfügung, welches sich in ein Tagesbudget von 329,00 USD unterteilt. Alle Google Grants Teilnehmer können denselben maximalen Bietpreis von 2,00 USD für ihre Gebote im AdWords Account festlegen. Die <strong>kostenlose AdWords-Werbung</strong> darf nur über keyword-bezogene Textanzeigen in der Google Suche geschaltet werden. Das heißt es können keine Image- oder Rich-Media-Anzeigen ausgespielt werden. Weiterhin sind im Grants-Konto keine Display-Netzwerk- oder Remarketing-Kampagnen möglich. Somit sind die Voraussetzungen für alle Nonprofits identisch.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18becfe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18becfe" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b94983" data-id="7b94983" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e887c91 elementor-widget elementor-widget-heading" data-id="e887c91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Der Online Fundraising Wettbewerb wird härter! </h3> </div> </div> <div class="elementor-element elementor-element-cd70dab elementor-widget elementor-widget-text-editor" data-id="cd70dab" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wer für die meist-begehrten Keywords wie “spenden” oder “Spendenabsetzbarkeit” vorne mit dabei sein will, braucht ein top optimiertes Konto mit einem <strong>hohen Qualitätsfaktor,</strong> sonst wird die eigene Anzeige unter ferner liefen und chancenlos erscheinen. Betrachtet man hierzu den Anzeigenrang (Anzeigenposition in den Suchergebnissen), so setzt sich dieser aus Ihrem Gebot und der Qualität von Anzeigen, Keywords und Ihrer Website zusammen. Die Herausforderung bei Google Grants liegt demnach in der <strong>bestmöglichen Ausnutzung des Werbebudgets</strong> und einer hohen Qualität, um sich mit passenden Strategien von anderen NGOs und Mitbewerbern abzuheben.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3a411ed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a411ed" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a444e29" data-id="a444e29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1052d51 elementor-widget elementor-widget-heading" data-id="1052d51" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie nutzen Sie Google Grants am besten? </h2> </div> </div> <div class="elementor-element elementor-element-b2611e0 elementor-widget elementor-widget-text-editor" data-id="b2611e0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wichtig ist es eine <strong>gute Struktur in Ihrem AdWords-Konto</strong> abzubilden. Sind die Grundlagen geschaffen gilt es über passende Anzeigengruppen Keywords zu gruppieren und mit <strong>treffend formulierten Werbeanzeigen</strong> Ihre Zielgruppe anzusprechen. Die in Ihren Anzeigen hinterlegten <strong>Zielseiten (Landingpages)</strong> sollten die geweckten Erwartungen möglichst erfüllen, sodass die Suchenden die gewünschten Informationen finden und entsprechende Handlungen auf Ihrer Website vornehmen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-af24a84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af24a84" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04d79a7" data-id="04d79a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5f4467e elementor-widget elementor-widget-heading" data-id="5f4467e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Eine relevante Landingpage ist Voraussetzung </h3> </div> </div> <div class="elementor-element elementor-element-c96bcb2 elementor-widget elementor-widget-text-editor" data-id="c96bcb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die professionellen Nonprofit Organizations in diesem Bereich arbeiten nicht nur mit einer Landingpage, sondern nutzen <strong>je nach Kampagnen-Thema und Schwerpunkt eigene Seiten,</strong> welche den potentiellen Spender optimal abholen und <strong>zur Conversion (der Spende) leiten.</strong> Zusammenfassend muss die Qualität Ihres Google Grants AdWords Accounts mit Ihrem Webauftritt in Einklang stehen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-39ce7e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39ce7e2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f638d25" data-id="f638d25" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7a450f6 elementor-widget elementor-widget-heading" data-id="7a450f6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Bringt Ihr Google Grants-Konto nicht die gewünschte Leistung? </h3> </div> </div> <div class="elementor-element elementor-element-8df4940 elementor-widget elementor-widget-text-editor" data-id="8df4940" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir analysieren für Sie gerne Ihr Google Grants Konto und <strong>unterstützen Sie bei der Optimierung,</strong> sowie Ausrichtung auf Ihre Zielgruppe, sodass Sie <strong>vom Online Fundraising profitieren.</strong></p><p><a href="https://e-dialog.group/kontakt/"><em>Sprechen Sie uns an, wir helfen Ihnen gerne weiter, um aus Ihrem Grants-Konto noch mehr rauszuholen!</em></a></p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56840 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, 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https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> MEHR 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Discovery Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Discovery Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-discovery-ads-wie-sich-das-format-fur-unternehmen-lohnen-kann/"> Google Discovery Ads – Wie sich das Format für Unternehmen lohnen kann </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/google-discovery-ads-wie-sich-das-format-fur-unternehmen-lohnen-kann/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-44952 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/inventarkampagnen-in-sa360-fur-bildungseinrichtungen-ein-leitfaden/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Inventarkampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Inventarkampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/inventarkampagnen-in-sa360-fur-bildungseinrichtungen-ein-leitfaden/"> Inventarkampagnen in SA360 für Bildungseinrichtungen – Ein Leitfaden </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/inventarkampagnen-in-sa360-fur-bildungseinrichtungen-ein-leitfaden/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-43689 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/auktionsdaten-in-google-ads-der-mitbewerber-vergleich/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Auktionsdaten in Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-2048x1098.png 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Auktionsdaten in Google Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-2048x1098.png 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/auktionsdaten-in-google-ads-der-mitbewerber-vergleich/"> Auktionsdaten in Google Ads – der Mitbewerber Vergleich </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/auktionsdaten-in-google-ads-der-mitbewerber-vergleich/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-43665 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-2048x1098.png 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-768x412.png" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-768x412.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-2048x1098.png 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/"> Google Ads Asset-Bibliothek für Bilder und Videos </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-43022 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/performance-max-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Performance Max Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Performance Max Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/performance-max-kampagnen/"> Performance Max Kampagnen – Die eierlegende Wollmilchsau? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/performance-max-kampagnen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-43099 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/sa360-facebook-integration-guide/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog SA360 Facebook Integration Guide" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog SA360 Facebook Integration Guide" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sa360-facebook-integration-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/sa360-facebook-integration-guide/"> SA360 Facebook Integration – Ein Step by Step Guide zum Vertaggen Ihrer Facebook Anzeigen für die Nutzung mit Search Ads 360 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/sa360-facebook-integration-guide/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-36073 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/das-ende-von-erweiterten-textanzeigen-bei-google-ads-und-was-jetzt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Das Ende von erweiterten Textanzeigen bei Google Ads - Und was jetzt?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Das Ende von erweiterten Textanzeigen bei Google Ads - Und was jetzt?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Ende-erweiterte-Textanzeigen-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/das-ende-von-erweiterten-textanzeigen-bei-google-ads-und-was-jetzt/"> Das Ende von erweiterten Textanzeigen bei Google Ads – Und was jetzt? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/das-ende-von-erweiterten-textanzeigen-bei-google-ads-und-was-jetzt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-34711 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/fruhjahrsputz-in-search-ads-360-einmal-alles-neu-in-2022/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blogartikel Frühjahrsputz in Google Search Ads 360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blogartikel Frühjahrsputz in Google Search Ads 360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/fruhjahrsputz-in-search-ads-360-einmal-alles-neu-in-2022/"> Frühjahrsputz in Search Ads 360 – Einmal alles neu in 2022? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/fruhjahrsputz-in-search-ads-360-einmal-alles-neu-in-2022/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-33457 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, 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ist Google Grants und f\u00fcr wen ist es geeignet? Mit Hilfe von Google Grants erhalten NGOs bzw. gemeinn\u00fctzige Organisationen einen AdWords Account und k\u00f6nnen bei Google kostenlos Werbung schalten. 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