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<div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div 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eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a 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href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a 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menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a 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url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Consent Management</span> <span class="arrow">></span> <span class="child">Datenweitergabe von Inhalten Dritter - wer haftet?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenweitergabe-dritter.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Datenweitergabe von Inhalten Dritter - wer haftet?</h1><p class="author">von Dominic Ginda</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">20. August 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 6</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Gefühlt alle WebseitenbetreiberInnen benutzen Inhalte von Dritten. Von Google Fonts, Google Maps und YouTube Videos bis hin zu Social Media Plugins wie dem Facebook “Like”-Button. Doch wie sieht das Ganze datenschutzrechtlich aus und wer haftet im Fall der Fälle? In diesem Blogbeitrag gehen wir der Sache auf den Grund.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Consent Management</div><p><p>Von der Pflicht zur Kür - wir bieten Ihnen wohlüberlegte Consent-Management-Lösungen für alle Bereiche und Branchen an. </p> </p><a href="/ch/daten-nutzen/#consent-management" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="40786" class="elementor elementor-40786 elementor-27710" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2e4ffb1f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e4ffb1f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baa4376" data-id="5baa4376" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-63cbc27c elementor-widget elementor-widget-text-editor" data-id="63cbc27c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Gründe für den starken Einsatz der Inhalte Dritter sind klar: </span></p><ul><li><span style="font-weight: 400;">Die Inhalte sind einfach und schnell einzupflegen.</span></li><li><span style="font-weight: 400;">Es ist fast kein Programmieraufwand für teilweise recht komplexe Inhalte nötig.</span></li><li><span style="font-weight: 400;">Sie verbrauchen wenig Ressourcen der Seite. Dadurch wird die Webseite schneller geladen.</span></li><li><span style="font-weight: 400;">Durch das schnellere Laden der Seite erhält man einen positiven Effekt auf die Suchmaschinenoptimierung.</span></li><li> <span style="font-weight: 400;">Die Inhalte Dritter sind technisch und optisch schon optimiert, sodass eine eigene Entwicklung solcher Inhalte meist zu aufwändig und dadurch nicht rentabel wäre.</span></li><li> <span style="font-weight: 400;">In den meisten Fällen sind diese Inhalte kostenfrei nutzbar.</span></li></ul> </div> </div> <div class="elementor-element elementor-element-0a0ae39 elementor-widget elementor-widget-text-editor" data-id="0a0ae39" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Und gerade beim letzten Punkt der Vorteile sollten sich die meisten denken: “Doch wo ist hier der Haken?”. Natürlich stellen Google, Facebook und Co. ihre Inhalte nicht völlig ohne Eigennutzen bzw. ohne Kosten zur Verfügung:</span></p> </div> </div> <div class="elementor-element elementor-element-445c8a1 elementor-widget elementor-widget-text-editor" data-id="445c8a1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Über die zur Verfügung gestellten Inhalte werden Daten der Webseite-UserInnen gesammelt, mit denen wiederum individuell abgestimmte Werbung geschalten werden kann – das Hauptgeschäft von Google, Facebook und Co.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c6bb929 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6bb929" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd2e628" data-id="bd2e628" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-704a001 elementor-widget elementor-widget-heading" data-id="704a001" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Welche Möglichkeiten gibt es, Inhalte durch Dritte einzupflegen? </h3> </div> </div> <div class="elementor-element elementor-element-8ae0674 elementor-widget elementor-widget-heading" data-id="8ae0674" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Und wie sieht das aus datenschutzrechtlicher Sicht aus? </h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4f516e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f516e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d03551" data-id="5d03551" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3a937e5 elementor-widget elementor-widget-heading" data-id="3a937e5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Iframes </h3> </div> </div> <div class="elementor-element elementor-element-b717a7a elementor-widget elementor-widget-text-editor" data-id="b717a7a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die<strong> Inlineframes</strong> (Kurzform: Iframes) sind eigene Bereiche (Fenster) auf einer Webseite, welche <strong>Inhalte von einer anderen, dritten Webseite ausgeben</strong>. Das können nur kleine Bereiche der dritten Webseite sein, oder aber auch die komplette Seite. </p><p>Das sogenannte Iframe wird mit dem HTML-Tag <iframe> aufgerufen, in welchem sich die genaue Verlinkung zum angezeigten Inhalt befindet. </p><p>Die meisten<strong> Social Media Plugins</strong>, oder auch z.B. YouTube, arbeiten mit dieser Methode. Seit einiger Zeit hat Facebook ein neues Format (XFBML), jedoch nutzt die Mehrheit weiterhin die “Iframe”-Lösung. </p><p>Die Vorteile von Iframes sind groß, da sich <strong>ohne jeglichen Programmieraufwand</strong> tolle Funktionen auf einer Webseite einbinden lassen. Es muss lediglich der Iframe-Code eingebaut werden und schon können Videos, Rechner, komplexe Formulare oder andere Inhalte darüber abgerufen werden. </p> </div> </div> <div class="elementor-element elementor-element-83ba440 elementor-widget elementor-widget-text-editor" data-id="83ba440" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus<strong> datenschutzrechtlicher Sicht</strong> muss geprüft werden, ob das eingebundene Iframe <strong>Daten sammelt und weitergibt</strong>. Technisch gesehen ist es möglich, Daten wie die IP-Adresse des Users oder die URL der Zielseite zu erfassen und zu verarbeiten. </p><p>Über ein bereits zuvor gesetztes <strong>Cookie</strong> können Informationen ausgelesen werden. Hier ein kleines Beispiel, um es besser zu verdeutlichen: </p><p>Ein User sieht sich auf YouTube ein Video an. Von dort wird ein Cookie auf dem Rechner des Users gesetzt, was im Normalfall immer passiert. Wenn der User dann eine andere Webseite besucht und auf dieser ein YouTube-Video zu finden ist, können die Informationen aus dem Cookie abgerufen werden. </p><p>Rechtlich gesehen hat der EuGH den Begriff der Verantwortlichkeit weit ausgelegt, weshalb eine<strong> gemeinsame Verantwortlichkeit</strong> im Sinne von Artikel 26 DSGVO besteht.</p><p>Die gemeinsame Verantwortung endet jedoch dann, wenn der Betreiber der Webseite keinen Einfluss auf die Datenverarbeitung des Dritten hat.<br />Es sollte trotzdem immer geprüft werden, ob personenbezogene Daten von dem Drittanbieter bezogen werden und wenn ja, welche und wie diese genutzt werden. </p> </div> </div> <div class="elementor-element elementor-element-0797bcd elementor-widget elementor-widget-text-editor" data-id="0797bcd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Es ist also entscheidend zu wissen, ob die Iframes Informationen sammeln, verarbeiten oder weitergeben. Sollte das der Fall sein, müssen auf jeden Fall weitere Schritte unternommen werden: </strong></p><ul><li>Es sollte in jedem Fall die <strong>Datenschutzerklärung</strong> angepasst werden, damit man den User der Seite in Kenntnis setzt, dass Inhalt von Dritten genutzt werden und dieser auch eventuell Daten sammelt.</li><li>Mit einer <strong>CMP (Consent Management Platform)</strong> sollte die Einwilligung für die Datenerhebung eingeholt werden. Wird die Einwilligung nicht gegeben, sollten alle Drittinhalte nicht geladen werden, sodass auch keine Daten gesammelt werden können. </li><li>Vertrag über die gemeinsame Verantwortung nach Artikel 26 DSGVO</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a420d90 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a420d90" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b66807" data-id="7b66807" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7924374 elementor-widget elementor-widget-heading" data-id="7924374" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">HTML-Fragment bzw. clientseitigen Skriptcode </h3> </div> </div> <div class="elementor-element elementor-element-a7362d4 elementor-widget elementor-widget-text-editor" data-id="a7362d4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Clientseitiger Skriptcode ist eine modernere Möglichkeit, externe Inhalte auf der Webseite einzubinden. Mit einem HTML-Fragment oder einem JavaScript-Code können Funktionen auf der Seite ausgespielt werden. </p><p>Ähnlich wie beim Iframe werden die Drittinhalte von einem anderen Webserver abgerufen, was diverse Vorteile mit sich bringt, wie z.B.: </p><ul><li>Nutzung von tollen Funktionen ohne eigenen Programmieraufwand</li><li>Schonung der eigenen <strong>Webserver-Ressourcen</strong></li><li>Immer wieder Updates und neue Funktionen</li><li><strong>Schnelleres Laden</strong> der Webseite durch optimierten Code</li></ul> </div> </div> <div class="elementor-element elementor-element-fba1ccb elementor-widget elementor-widget-text-editor" data-id="fba1ccb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Natürlich gibt man die <strong>Kontrolle</strong> über Teile der eigenen Webseite (die Drittinhalte) ab. Außerdem muss im Webbrowser <strong>JavaScript aktiviert</strong> sein, damit die Inhalte auch angezeigt werden. In diesem Fall kann Entwarnung gegeben werden, da bei lediglich ca. 1% JavaScript deaktiviert ist. </p><p>Die häufigsten Technologien, die über diese Methode eingebunden werden, sind Google Analytics, Google AdSense, Google Fonts, Google Maps und teilweise auch Videos von YouTube und Vimeo. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e9d6e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e9d6e4c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f75aefe" data-id="f75aefe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-985208f elementor-widget elementor-widget-heading" data-id="985208f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bekannteste Dienste und Empfehlungen </h2> </div> </div> <div class="elementor-element elementor-element-ada4816 elementor-widget elementor-widget-heading" data-id="ada4816" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Google Fonts </h3> </div> </div> <div class="elementor-element elementor-element-99b22f8 elementor-widget elementor-widget-text-editor" data-id="99b22f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google Fonts hat mittlerweile eine unfassbare Präsenz im Internet erlangt. Fast jede Webseite von Klein- und Mittelunternehmen nutzt den Dienst von Google. Warum Google Fonts so erfolgreich ist, ist einfach erklärt. Die Webseitenbetreiber bekommen einen riesigen Fundus an den <strong>verschiedensten Webschriften</strong> in allen möglichen Stärken und Styles (Fett, kursiv) und das kostenfrei. </p><p>Noch dazu ist Google Fonts sehr <strong>einfach einzubinden</strong>. Dabei unterscheidet man zwischen der “online” Variante und der “offline” Variante. </p><p>Der einfachere und schnellere Weg ist die online Variante. Hier muss nur eine beliebige Schrift gewählt und danach auf der Webseite mit einem <link> oder einem @import Tag eingefügt werden. Damit wird die Schrift vom Google Server abgerufen und somit online eingebunden. </p><p>Beim zweiten Weg lädt man die Datei von der Google Fonts Webseite herunter und bindet diese, wie jede andere Webfont, auf der eigenen Webseite ein. Mit dieser Methode wird die Font direkt vom eigenen Webserver geladen.</p> </div> </div> <div class="elementor-element elementor-element-dfb7642 elementor-widget elementor-widget-image" data-id="dfb7642" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="404" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20404'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24166" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts-300x151.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts-768x388.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts.jpg" class="attachment-large size-large wp-image-24166" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts-300x151.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-google-fonts-768x388.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">In diesem Bild sieht man in dem roten Rahmen den Download der gewünschten Font und im blauen Rahmen die online Variante mit den zwei Embed-Optionen.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-7a23439 elementor-widget elementor-widget-text-editor" data-id="7a23439" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus datenschutzrechtlicher Sicht ist Google Fonts besonders zu behandeln. Google sammelt Daten von den Nutzern der Webseite und außerdem wird Google Fonts in den meisten Fällen <strong>schon vor der Einwilligung</strong> geladen. Ein gerichtliches Urteil gibt es dazu noch nicht, jedoch ist stark zu empfehlen, die offline Variante zu nutzen, da die Schriften dann vom eigenen Webserver geladen werden. </p><p>Wenn man unbedingt die online Variante nutzen möchte, sollte man auf jeden Fall einen Hinweis in der Datenschutzerklärung hinzufügen und zusätzlich versuchen, mit der CMP die Google Fonts vor der Einwilligung zu blockieren. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6cda6c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cda6c3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f618a09" data-id="f618a09" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cce076a elementor-widget elementor-widget-heading" data-id="cce076a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Google Maps </h3> </div> </div> <div class="elementor-element elementor-element-f79b2b9 elementor-widget elementor-widget-text-editor" data-id="f79b2b9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um Google Maps zu nutzen, kann man entweder die Iframe-Variante wählen (siehe oben) oder man bindet sie über die Google Maps API ein. Bei der <strong>API-Methode</strong> werden über einen API-Schlüssel die Kartenzugriffe von Google ermittelt. Bei einer bestimmten Anzahl von Aufrufen ist der Service von Google nämlich kostenpflichtig.</p><p>Unbedingt<strong> zu unterlassen sind Screenshots von Google Maps Karten</strong>. Dies ist strengstens untersagt und wird von Google auch rechtlich geahndet. </p><p>Aus datenschutzrechtlicher Sicht ist es ebenso wie bei Google Fonts. Google sammelt auch hier Daten der Nutzer, die sich auf der Webseite befinden. Aus diesem Grund sollte auch hier mittels der CMP zuerst eine Zustimmung eingeholt werden. Außerdem sollte ein Hinweis in der Datenschutzerklärung gegeben werden, dass Google Daten sammelt. Dadurch, dass es hier keine offline Methode gibt, sind die oben genannten Schritte stark empfohlen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e49ae40 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e49ae40" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0844deb" data-id="0844deb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7a88b92 elementor-widget elementor-widget-heading" data-id="7a88b92" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">YouTube </h3> </div> </div> <div class="elementor-element elementor-element-a69a19a elementor-widget elementor-widget-text-editor" data-id="a69a19a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie auch bei den zwei oben genannten Beispielen von Google Maps und Google Fonts ist die Problematik hier, dass YouTube Daten sammelt, sobald sich der Nutzer auf einer Webseite befindet, in der YouTube Videos eingebunden sind. Es gibt nun mehrere Möglichkeiten das Sammeln der Daten zu unterbinden bzw. es zu erschweren:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-af9e3f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af9e3f0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b15fb1" data-id="7b15fb1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fdb5825 elementor-widget elementor-widget-heading" data-id="fdb5825" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Erweiterter Datenschutzmodus </h3> </div> </div> <div class="elementor-element elementor-element-54989da elementor-widget elementor-widget-text-editor" data-id="54989da" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um den erweiterten Datenschutzmodus zu <strong>aktivieren</strong>, muss man einfach das gewünschte Video auf YouTube öffnen. Danach auf “Teilen” klicken und im nächsten Schritt die “Einbetten”-Funktion auswählen. Nun muss ein wenig gescrollt werden. Bei den “Optionen zum Einbetten” findet man den gewünschten “erweiterten Datenschutzmodus”, der aktiviert werden muss. Mit dieser Option ändert sich der Link des Iframes von “www.youtube.com” auf “www.youtube-nocookie.com”. </p> </div> </div> <div class="elementor-element elementor-element-6ced1ab elementor-widget elementor-widget-image" data-id="6ced1ab" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="225" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20225'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24167" alt="Datenschutz Youtube" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube-300x84.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube-768x216.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube.jpg" /><noscript><img decoding="async" width="800" height="225" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube.jpg" class="attachment-large size-large wp-image-24167" alt="Datenschutz Youtube" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube-300x84.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenschutz-youtube-768x216.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">In diesem Bild sind die drei nötigen Schritte von links nach rechts noch einmal dargestellt. Die erforderlichen Punkt sind mit einem roten Rahmen versehen.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-662ee69 elementor-widget elementor-widget-text-editor" data-id="662ee69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit dieser Methode werden zwar noch Daten an YouTube übertragen, jedoch keine personenbezogenen Daten. Diese Option muss bei jedem Video auf der Webseite aktiviert werden. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-187e286 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="187e286" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf8ec41" data-id="cf8ec41" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e50e99 elementor-widget elementor-widget-heading" data-id="1e50e99" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Zustimmung für YouTube </h3> </div> </div> <div class="elementor-element elementor-element-ab9e7cf elementor-widget elementor-widget-text-editor" data-id="ab9e7cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit dieser Methode kann man die Videos wie gewohnt einbinden, jedoch muss wieder über die CMP eine Zustimmung für YouTube eingeholt werden. Hat man keine Zustimmung, darf das Video auch nicht geladen werden. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7822abd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7822abd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1618d6a" data-id="1618d6a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8f0e0bc elementor-widget elementor-widget-heading" data-id="8f0e0bc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Nur eine Verlinkung einfügen </h3> </div> </div> <div class="elementor-element elementor-element-f39d80d elementor-widget elementor-widget-text-editor" data-id="f39d80d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die letzte Methode und eine eher uncharmante Lösung, ist das Einfügen einer Verlinkung. Damit wird der Nutzer zum gewünschten Video auf YouTube geleitet. Das hat allerdings den großen Nachteil, dass der Nutzer die Seite verlässt und die Verlinkung auch sehr leicht übersehen werden kann. </p><p>In den ersten beiden Fällen (erweiterter Datenschutzmodus und Zustimmung für YouTube), ist es stark empfohlen, einen Hinweis in der Datenschutzerklärung hinzuzufügen. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a5d786 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a5d786" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a12d41c" data-id="a12d41c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf32150 elementor-widget elementor-widget-heading" data-id="bf32150" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-dc77df1 elementor-widget elementor-widget-text-editor" data-id="dc77df1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie man sehen kann, muss man die verschiedenen Tools sehr ähnlich behandeln und es werden im Grunde auch immer die gleichen Schritte empfohlen: </p><ul><li><strong>Korrekte Nutzung einer CMP</strong></li><li><strong>Hinweise in der Datenschutzerklärung</strong></li><li><strong>Wenn möglich alles über den eigenen Webserver zu laden</strong></li></ul> </div> </div> <div class="elementor-element elementor-element-779f94d elementor-widget elementor-widget-text-editor" data-id="779f94d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In den meisten Fällen besteht eine <strong>gemeinsame Verantwortlichkeit</strong> im Sinne von Artikel 26 DSGVO<b>. </b>Diese kann aber zum einen sehr unterschiedlich ausgelegt werden und zum anderen möchte man sich nicht mit Google & Co. anlegen. Auch aus dem Grund, dass sich diese Dienste mit diversen Verträgen absichern.</p> </div> </div> <div class="elementor-element elementor-element-2ff7e0c elementor-widget elementor-widget-heading" data-id="2ff7e0c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Bei allen Fragen zu datenschutzrechtlichen Themen helfen Ihnen unsere Experten gerne weiter: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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