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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">UX, Testing & Personalisation</span> <span class="arrow">></span> <span class="child">Remote Usability Test: die schnelle und kostengünstige Conversion-Optimierung-Analysemethode</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Remote-Usability-Test.png" data-rocket-location-hash="e9f7c8247b87acb3d06b8c3f96b5fa73" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Remote Usability Test: die schnelle und kostengünstige Conversion-Optimierung-Analysemethode</h1><p class="author">von Andrea Swift</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">13. Mai 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Conversion Optimierung ist die hohe Kunst, stetig mehr Besucher zu Kunden zu machen. Denn täglich surfen Mengen an Usern auf Ihrer Seite ohne Ihr gewünschtes Ziel (Conversion) zu erreichen. Genau in diesem Punkt ergibt sich ein großer Optimierungshebel: Bereits die Steigerung Ihrer Conversion-Rate von 0,5 auf 1% bedeutet eine potentielle Verdopplung Ihres Umsatzes!</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">UX, Testing & Personalisation</div><p><p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </p><a href="/ch/daten-nutzen/#ux-testing-personalisation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="d9d3f3e27c802710e1e375da4a745be6" data-elementor-type="wp-post" data-elementor-id="41291" class="elementor elementor-41291 elementor-25466" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-13d88624 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="13d88624" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29e93ca1" data-id="29e93ca1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-40a7ad31 elementor-widget elementor-widget-heading" data-id="40a7ad31" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Remote Usability Tests - Grundlage für Conversion-Optimierung </h2> </div> </div> <div class="elementor-element elementor-element-4b557ffa elementor-widget elementor-widget-text-editor" data-id="4b557ffa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Remote Usability Tests sind eine äußerst effektive und schnelle Methode, um Antworten auf die Frage: “Warum schließen User nicht ab?” zu bekommen. Denn als Website-Verantwortlicher steht man immer wieder vor der Qual der Wahl: Wie soll die Headline lauten? Welches Bild spricht meine Zielgruppe wohl am besten an? Wie sollte man die Call To Action am besten gestalten, damit die User darauf klicken? Wie sieht es mit der Usability der Website aus? Wo sind die Hürden im Einkaufsprozess?</p><p>Außerdem sind Remote Usability Tests eine gute Ergänzung oder Alternative zu quantitativem Testing. Bestonders interessant sind die qualitativen Analysen für Portale mit zu geringem Traffic für aussagekräftige A/B- oder multivariate Tests. Dank Usability Tests können auch hier Optimierungsansätze auf der Website aufgezeigt werden. Trafficstarke Websites können zusätzlich verschiedene Hypothesen aufstellen und diese qualitativ testen.</p> </div> </div> <div class="elementor-element elementor-element-b80c0ed elementor-widget elementor-widget-heading" data-id="b80c0ed" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wie funktionieren Remote Usability Tests? </h3> </div> </div> <div class="elementor-element elementor-element-e882cf4 elementor-widget elementor-widget-text-editor" data-id="e882cf4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für einen Remote Usability Test wird <strong>eine definierte Anzahl an Usern aus Ihrer Zielgruppe</strong> dazu eingeladen, mehrere Testaufgaben zu lösen und dabei ihre Gedanken, Vorlieben und Kritik durch „lautes Denken“ auszudrücken. Die Zielguppe des Tests wird auf Basis verschiedener Kriterien wie Geschlecht, Alter, Interessen, Einkaufsverhalten etc. definiert. Die Aufzeichnung der Interviews inklusive Navigation während der Testaufgaben auf der Site erfolgt anhand von Videos. Nach Beendigung der Testaufgaben werden den Usern abschließende Reflexionsfragen zur Website gestellt.</p><h4><strong>Mögliche Ziele sind Erkenntnisse zu den Fragen:</strong></h4><p>• Wie ist die Wahrnehmung Ihrer Website aus der Sicht Ihrer Zielgruppe?<br />• Warum verlassen User die Website ohne eine gewünschte Aktion durchzuführen?<br />• Welche Stolpersteine gibt es auf der Website?<br />• Worauf legt Ihre Zielgruppe hier Wert?</p><p>Durch Remote Usability Tests stellen Sie fest, welche Veränderungen auf Ihrer Zielseite zu besseren Ergebnissen führen können. Die Erkenntnisse eigenen sich sehr gut als Grundlage für weitere Testings. Oftmals sind es nur kleine Details, die über Absprung oder Conversion entscheiden. Durch die qualitativen Usability Tests können solche Optimierungs-Potentiale aufgedeckt werden.</p> </div> </div> <div class="elementor-element elementor-element-5926067 elementor-widget elementor-widget-heading" data-id="5926067" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile der qualitativen Usability Tests </h3> </div> </div> <div class="elementor-element elementor-element-44d8975 elementor-widget elementor-widget-text-editor" data-id="44d8975" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Vorteile dieser Tests sprechen für sich:</p><ol><li><strong>kostengünstig</strong> – im Vergleich zu ähnlichen Forschungsmethoden wie Usability-Labor-Tests</li><li><strong>zielgruppenspezifisch</strong> – Feedback von Kunden der gewünschten Zielgruppe</li><li><strong>rasch durchführbar</strong> – Ergebnisse schon kurze Zeit nach Aufsetzen eines Tests</li></ol> </div> </div> <div class="elementor-element elementor-element-981e471 elementor-widget elementor-widget-text-editor" data-id="981e471" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit einem Remote Usability Test erhalten Sie Informationen darüber, wo die User an ihre Grenzen stoßen, was ihnen wichtig ist und worauf sie besonderen Wert legen. Bereits mit einem relativ kleinen Testpool von 10 Usern können hilfreiche Optimierungs-Empfehlungen gewonnen werden, da sich die grundsätzlichen Stolpersteine prinzipiell sehr schnell herauskristallisieren. Im gleichen Zug bestätigen sich die positiven Aspekte einer Website, was eine genauso wichtige Erkenntnis sein kann.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9938715 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9938715" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95dca50" data-id="95dca50" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-638afad elementor-widget elementor-widget-heading" data-id="638afad" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Eine Case Study - MODUL University Vienna </h2> </div> </div> <div class="elementor-element elementor-element-d8bbba5 elementor-widget elementor-widget-text-editor" data-id="d8bbba5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für die MODUL University Vienna wurden im Abstand von einem Jahr zwei Remote Usability Tests durchgeführt. Ein Ersttest vor einem geplanten Website-Relaunch, um Erkenntnisse für diesen zu sammeln, sowie ein Test ein Jahr später, um die umgesetzten Maßnahmen nach dem Relaunch zu überprüfen und weitere Optimierungspotentiale zu identifizieren. Ein ideales Anwendungsszenario für einen Remote Usability Test.</p> </div> </div> <div class="elementor-element elementor-element-aa7b644 elementor-widget elementor-widget-heading" data-id="aa7b644" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1) Der Ersttest vor dem Relaunch</h2> </div> </div> <div class="elementor-element elementor-element-ba9cce6 elementor-widget elementor-widget-text-editor" data-id="ba9cce6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Zielgruppe bestand für diesen Remote Usability Test aus 10 Testusern zwischen 18 und 24 Jahren, darunter 6 Frauen und 4 Männer. 5 der Testpersonen waren Maturanten, 5 Studierende oder Bachelor-Absolventen.</p> </div> </div> <div class="elementor-element elementor-element-f40bc10 elementor-widget elementor-widget-heading" data-id="f40bc10" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Was wurde getestet?</h3> </div> </div> <div class="elementor-element elementor-element-bf32fa2 elementor-widget elementor-widget-text-editor" data-id="bf32fa2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben einer generellen Bewertung der Website war das Ziel dieses Tests vor allem die Überprüfung der Lehrgangsanmeldung. Dabei sollten die Testuser ihren Eindruck der betreffenden Sites schildern. Außerdem wurden sie dazu aufgefordert eine effektive Lehrgangsanmeldung durchzuführen und diese zu kommentieren. Mithilfe dieser Lösungsaufgabe sollte zum Beispiel herausgefunden werden, welche Informationen besonders wichtig für die Anmeldung sind und ob sich alle nötigen Angaben auf der Website befinden.</p><p>Nach Abschluss des Tests mussten die Testuser fünf gezielte Fragen schriftlich beantworten, die primär auf Irritationen, Änderungsvorschläge und Usability ausgerichtet waren.</p> </div> </div> <div class="elementor-element elementor-element-4bf41a3 elementor-widget elementor-widget-image" data-id="4bf41a3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="600" height="478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20478'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22743" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/modul_bild-300x239.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild.jpg" /><noscript><img fetchpriority="high" decoding="async" width="600" height="478" src="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild.jpg" class="attachment-large size-large wp-image-22743" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/modul_bild-300x239.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Mithilfe von Heatmaps wird visualisiert, welche Bereiche besonders aufmerksam betrachtet werden.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-2f08ecb elementor-widget elementor-widget-heading" data-id="2f08ecb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die Erkenntnisse?</h3> </div> </div> <div class="elementor-element elementor-element-e25bdaf elementor-widget elementor-widget-text-editor" data-id="e25bdaf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In diesem Test lag die höchste Notwendigkeit für Verbesserungen im effektiven Anmeldevorgang, der als zu umfangreich empfunden wurde. Weitere Optimierungspotentiale wurden in der Struktur des Informationsangebots der Seite (wie Kursbeschreibung und Ablaufplan) gesehen und das Fehlen einer deutschen Sprachversion wurde bemängelt.</p> </div> </div> <div class="elementor-element elementor-element-961c1a9 elementor-widget elementor-widget-heading" data-id="961c1a9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die nächsten Schritte</h3> </div> </div> <div class="elementor-element elementor-element-72cc893 elementor-widget elementor-widget-text-editor" data-id="72cc893" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Erkenntnisse aus dem Test sind direkt in den Relaunch der Site geflossen. Beispielsweise wurde die Struktur der Lehrgänge durch eine bessere Aufgliederung des Informationsangebots optimiert, die Kurzinformationen in den Info-Boxen mit den wichtigsten Kritikpunkten ergänzt und eine deutsche Übersetzung der Top-Seiten bereitgestellt.</p> </div> </div> <div class="elementor-element elementor-element-498c45d elementor-widget elementor-widget-image" data-id="498c45d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20344'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22744" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/grafik_infobox_modul.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/grafik_infobox_modul-300x172.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/grafik_infobox_modul.jpg" /><noscript><img decoding="async" width="600" height="344" src="https://e-dialog.group/wp-content/uploads/2022/02/grafik_infobox_modul.jpg" class="attachment-large size-large wp-image-22744" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/grafik_infobox_modul.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/grafik_infobox_modul-300x172.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-75a8184 elementor-widget elementor-widget-text-editor" data-id="75a8184" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Anschluss an den Test wurden die gewonnenen Erkenntnisse zusätzlich im Zusammenhang mit quantitativem Datenmaterial analysiert. Dabei wurde anhand von Google Analytics geprüft, inwiefern ein Tracking dieser Punkte möglich ist und daraus entsprechende Lösungsvorschlage abgeleitet werden können. Die Erkenntnisse der Analyse wurden in weiteren Optimierungsempfehlungen umgesetzt und sind in die nächste Testphase eingeflossen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0128982 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0128982" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99c631b" data-id="99c631b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-42a2d7b elementor-widget elementor-widget-heading" data-id="42a2d7b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">2) Der Folgetest nach dem Relaunch </h2> </div> </div> <div class="elementor-element elementor-element-beac4ac elementor-widget elementor-widget-text-editor" data-id="beac4ac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Test wurde in zwei Zielgruppen geteilt – Desktop- und Tablet-User – um zusätzlich die mobile Umsetzung der Website zu testen. Die Desktop-Testgruppe bestand insgesamt aus 10 Testusern. 8 Probanden, darunter 7 Frauen und 1 Mann, waren Maturanten, Studenten oder Bachelor-Absolventen. Diese User waren zwischen 18 und 24 Jahren alt und konnten verfügten über Englisch-Kenntnisse. 2 der Desktop-Tester waren Elternteile, die Kinder im studierfähigen Alter haben. Die Tablet-Testgruppe war aus 8 Testusern zwischen 20 und 30 Jahren mit dem selben Bildungshintergrund zusammengesetzt.</p> </div> </div> <div class="elementor-element elementor-element-081b6b8 elementor-widget elementor-widget-heading" data-id="081b6b8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Was wurde getestet? </h3> </div> </div> <div class="elementor-element elementor-element-da6bf9b elementor-widget elementor-widget-text-editor" data-id="da6bf9b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ziel des Tests war einerseits die Kontrolle der umgesetzen Optimierungsmaßnahmen nach dem Relaunch. Dazu sollten die Tester erneut sowohl die Startseite als auch die einzelnen Lehrgangsseiten bewerten. Daneben wurden in diesem Test auch die verschiedenen Anmeldeoptionen und die deutsche Sprachversion der Website evaluiert. Im Vordergrund stand die Überprüfung der neuen Struktur und die Informationsaufbereitung der Überblicksseiten und der Lehrgangsanmeldeoptionen im Vordergrund.</p><p>Neben Fragen wie: Welche Informationen fehlen beim jeweiligen Wunschlehrgang? Wo/wie würden Sie sich bewerben? – wurden konkrete Fragen wie z.B. zu den Gesamtkosten des Studiums, der Möglichkeit neben dem Studium zu arbeiten, Lebenserhaltungskosten und den nötigen Englischkenntnissen für eine Studienanmeldung gestellt. Diese Form der Fragestellung sollte abklären, ob die nötigen Informationen verständlich und ausreichend dargestellt wurden.</p> </div> </div> <div class="elementor-element elementor-element-d8c593c elementor-widget elementor-widget-image" data-id="d8c593c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="600" height="480" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20480'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22745" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild_test2.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/modul_bild_test2-300x240.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild_test2.png" /><noscript><img loading="lazy" decoding="async" width="600" height="480" src="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild_test2.png" class="attachment-large size-large wp-image-22745" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/modul_bild_test2.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/modul_bild_test2-300x240.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Auch hier wurden mittels einer Aufmerksamkeitskarte die häufigsten Betrachtungspunkte der User visualisiert. </figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-d5b8427 elementor-widget elementor-widget-heading" data-id="d5b8427" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die Erkenntnisse? </h3> </div> </div> <div class="elementor-element elementor-element-3d1ca96 elementor-widget elementor-widget-text-editor" data-id="3d1ca96" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die optimierte Struktur und Usability der Website und die Informationsaufbereitung nach dem Relaunch wurde grundsätzlich sowohl für Desktop als auch für Tablet positiv bewertet. Einzig die Geschwindigkeit des Image-Sliders auf der Startseite war ein großer Kritikpunkt. Die Option der deutschen Sprachauswahl wurde ebenso positiv aufgenommen.</p> </div> </div> <div class="elementor-element elementor-element-83bc25c elementor-widget elementor-widget-image" data-id="83bc25c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="265" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20265'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22746" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/modul_deutsche_sprachauswahl.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/modul_deutsche_sprachauswahl-300x133.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/modul_deutsche_sprachauswahl.jpg" /><noscript><img loading="lazy" decoding="async" width="600" height="265" src="https://e-dialog.group/wp-content/uploads/2022/02/modul_deutsche_sprachauswahl.jpg" class="attachment-large size-large wp-image-22746" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/modul_deutsche_sprachauswahl.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/modul_deutsche_sprachauswahl-300x133.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6789f75 elementor-widget elementor-widget-text-editor" data-id="6789f75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der im Test ermittelte Hauptschwachpunkt im Anmeldevorgang waren die drei unterschiedlichen Anmeldewege für die Lehrgänge. Einige der konkreten Fragestellungen, z.B. zu den Lebenserhaltungskosten und der Möglichkeit, neben dem Studium zu arbeiten, bereiteten außerdem Schwierigkeiten bei der Beantwortung.</p> </div> </div> <div class="elementor-element elementor-element-2f1040f elementor-widget elementor-widget-heading" data-id="2f1040f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die nächsten Schritte?</h3> </div> </div> <div class="elementor-element elementor-element-4a4b302 elementor-widget elementor-widget-text-editor" data-id="4a4b302" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Anmeldewege werden über Google Analytics gezielt getrackt, um das Userverhalten auch quantitativ analysieren zu können und so den Anmeldevorgang nachhaltig optimieren zu können. Die Aufbereitung fehlender Informationen auf der Website wird ebenso noch weiter optimiert.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c730094 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c730094" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-295f124" data-id="295f124" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-90570cf elementor-widget elementor-widget-heading" data-id="90570cf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der beste Zeitpunkt für eine Usability-Überprüfung</h2> </div> </div> <div class="elementor-element elementor-element-50c6ddd elementor-widget elementor-widget-text-editor" data-id="50c6ddd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie sehen, es zahlt sich grundsätzlich aus mehrere Remote Usability Tests durchzuführen – auf bestehenden Seiten und vor einem Website-Relaunch. Aber auch nach einem Relaunch, um der Website den Feinschliff zu geben. Die qualitative Analyse kann zu verschiedenen Zeitpunkten dabei helfen, effektives Feedback für die Gestaltung und Verbesserung der Seite zu bekommen und so die Usability zu steigern.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f24b949 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f24b949" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b42b906" data-id="b42b906" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-48be361 elementor-widget elementor-widget-heading" data-id="48be361" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Sind Sie an einem Remote Usability Test für Ihre Website interessiert?</h3> </div> </div> <div class="elementor-element elementor-element-0a20d9e elementor-widget elementor-widget-text-editor" data-id="0a20d9e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Gerne unterstützen wir Sie bei der Umsetzung und Auswertung eines auf Ihre Bedürfnisse zugeschnittenen Testkonzepts. Sie bekommen von uns eine Endauswertung bestehend aus einem ausführlichen, rund 60-seitigen Endbericht über die Interviews und einer Zusammenfassung der Ergebnisse mit Empfehlungen für Optimierungsmaßnahmen.</p><p>Wir verknüpfen die gewonnenen Erkenntnisse gerne auch mit quantitativem Datenmaterial und erarbeiten Lösungsvorschläge für Ihre Website!</p> </div> </div> <div class="elementor-element elementor-element-6298cea elementor-widget elementor-widget-heading" data-id="6298cea" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontakten Sie uns einfach unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-3c0bd24 elementor-widget elementor-widget-heading" data-id="3c0bd24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-a3cabc3 elementor-widget elementor-widget-heading" data-id="a3cabc3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element 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