English Version: Unleashing the Power of AI: Crafting an Unforgettable Campaign Visual

Embark on an epic journey where technology meets creativity, and witness the spellbinding power of AI in crafting remarkable campaign visuals. Join me as we reveal the captivating story of how AI transformed the campaign for one of our esteemed clients.

Powering Up: The Solar.Dach Rechner, Solar Rechnet Sich

Salzburg AG, a leading energy company, is at the forefront of driving sustainable solutions and embracing renewable energy. As one of our clients, they approached us to concept a campaign to create awareness and generate leads on their tool that empowers individuals to easily calculate the photovoltaic potential of their rooftops.

The visionary campaign idea was born: „Solar.Dach Rechner – Solar rechnet sich„. With this activating textual framework the people of Salzburg are reminded how easy it is to become part of the energy transition. Not only to save money but also to contribute to a greener future.

Tailored Visuals Beyond Stock Images

Why AI over stock images? AI offers a game-changing advantage over stock images. With its customization capabilities, I could craft visuals tailored explicitly to the Solar.Dach Rechner campaign. This lets me precisely capture the campaign’s essence, incorporating happy homeowners, solar panels, and beautiful Salzburg houses. The result should outshine generic stock imagery with a unique and authentic visual experience.

Unleashing the Power of AI for Visual Brilliance

When faced with creating a campaign visual that captures attention and sparks emotions, I turned to the powerful fusion of technology and creativity. Pursuing visual brilliance, I embarked on a captivating journey into AI-driven design.

Before the Solar.Dach Rechner campaign, I had already delved into the enchanting domain of Stable Diffusion. With research and learning as my guide, I honed my skills in this artistic wonderland. When the opportunity arose to create the campaign visual, it was the perfect chance to put my newfound expertise to work.

Prompting the Imagination

Once armed with the knowledge and tools of Stable Diffusion, I embarked on an exhilarating expedition of prompting. It all started with a simple vision: a house adorned with solar panels on top.

Prompt:House with solar panels on top

Visuals generated in Stable Diffusion

The initial visuals were decent, serving the purpose of showcasing the panels. However, they lacked that extra spark, the human touch.

With a desire to evoke emotions and connect with our audience on a deeper level, I decided to adjust the prompt. I envisioned happy homeowners with beaming smiles standing proudly before their solar-powered residences. Beautiful houses in Salzburg provided the backdrop, emphasizing the local context and sustainability.

Prompt:happy homeowners in front of their house with solar panels on top, beautiful houses

Visuals generated in Stable Diffusion

As the prompts evolved, so did the results. Adding „Salzburg“ and „sustainable“ injected more green energy into the visuals. I wanted to transport our viewers to a future where renewable energy is the norm. A negative prompt was also included to avoid unforeseen mishaps, steering clear of any oddities that might have popped up.

Prompt:happy homeowners in front of their house with solar panels on top, beautiful houses in salzburg, salzburg, sustainable

Negative Prompt: (semi-realistic, cgi, 3d, render, sketch, cartoon, drawing, anime:1.4), text, close up, cropped, out of frame, worst quality, low quality, jpeg artifacts, ugly, duplicate, morbid, mutilated, extra fingers, mutated hands, poorly drawn hands, poorly drawn face, mutation, deformed, blurry, dehydrated, bad anatomy, bad proportions, extra limbs, cloned face, disfigured, gross proportions, malformed limbs, missing arms, missing legs, extra arms, extra legs, fused fingers, too many fingers, long neck

Visuals generated in Stable Diffusion

The images gradually improved, capturing the essence of our vision. However, I couldn’t help but notice a slight lack of quality and vibrant lighting. It was time to refine the prompts once more. High-detail, sunny scenes in glorious 8K UHD, captured with top-of-the-line DSLR cameras, became the new specifications. I wanted visuals to make the viewers‘ jaws drop, and eyes sparkle with solar-infused wonder.

Prompt: happy homeowners in front of their house with solar panels on top, beautiful houses in salzburg, salzburg, sustainable, high detailed, sunny, 8k uhd, dslr, soft lighting, high quality, Fujifilm XT3

Visuals generated in Stable Diffusion

But that wasn’t all. I yearned for a touch of artistic composition to break away from the conventional stock-like imagery. A woman, positioned gracefully in the foreground, basking in the sunshine with closed eyes and flowing hair, added that magnetic element. Graphic elements and a burst of colors were thrown into the mix to elevate the visual appeal.

Prompt: A vibrant and eye-catching image of a sunny rooftop with solar panels installed, woman in the foreground with closed eyes enjoying the sunshine, hair flowing in the breeze, graphic elements, house with solar panels on top, beautiful houses in salzburg, (((salzburg))), sustainable, high detailed, sunny, 8k uhd, dslr, soft lighting, high quality, ((((solar panels)))), colourful buildings

Visuals generated in Stable Diffusion

By this stage, Stable Diffusion had served its purpose well. The visuals it generated were unique, but I craved even more. This led me to transition to MidJourney, ready to explore further possibilities and unlock the true potential of the prompts created so far.

From Stable Diffusion to MidJourney: Expanding the Horizons

With a treasure trove of captivating visuals from Stable Diffusion, I ventured into MidJourney, ready to take our campaign visual to new heights.

MidJourney opened up a realm of boundless possibilities. It allowed me to explore various image variations, pushing the boundaries of creativity and visual impact. Each iteration brought forth a unique perspective, unveiling new dimensions of the campaign visual.

Image variations