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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category"></span> <span class="arrow">></span> <span class="child">#pcon Live Blog: Nutzerzentrisches Marketing</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-082.jpg" data-rocket-location-hash="f7c0c04966a5ad1dd3d884ed01332d18" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>#pcon Live Blog: Nutzerzentrisches Marketing</h1><p class="author">von Martin Frotzler</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">29. September 2016</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Johannes Falck, Managing Director Austria & Switzerland von Criteo, berichtet in seinem Vortrag "Nutzerzentrisches Marketing" darüber, wie neue Technologien das Konsumentenverhalten verändern und die Grenzen zwischen Online- und Offline Handel verschwimmen lassen. Die Trends der Zukunft und wie Online Händler darauf reagieren können. Studien belegen, dass sich das Kaufverhalten radikal gewandelt hat: Treiber dieser Veränderung sind die sogenannten Millenials, aber noch viel stärker die “Generation Z” - die unter 20-jährigen “Technoholics”.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title"></div><p><p>Unsere Experten für alle datengetriebenen Kanäle und digitale Marketing-Strategien teilen Ihre Expertise auch gerne persönlich mit Ihnen - kontaktieren Sie uns!</p> </p></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="f9c1516829999dcb9311b558f6c5d2b9" data-elementor-type="wp-post" data-elementor-id="41133" class="elementor elementor-41133 elementor-26137" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62db7191 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62db7191" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40fa4569" data-id="40fa4569" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-183d6956 elementor-widget elementor-widget-heading" data-id="183d6956" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Veränderungen in der Technologie </h2> </div> </div> <div class="elementor-element elementor-element-35ed5bcb elementor-widget elementor-widget-text-editor" data-id="35ed5bcb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ein Faktor werden hier zukünftig </span><b>Wearables </b><span style="font-weight: 400;">wie Smartwatches und Fitnesstracker werden. Zwar werden im Gegensatz zu Smartphones “nur” 650 Millionen Wearables bis 2020 im Umlauf sein, diese bringen aber völlig neue und wertvolle Daten (z.B. über die tägliche Routine des Users, Bedarf an Sportequipment, etc.)</span></p><p><span style="font-weight: 400;">Für den Ecommerce wird weiterhin das </span><b>Smartphone </b><span style="font-weight: 400;">das wichtigste mobile Device bleiben. Hier werden sich zunehmend neue Zahlungsmethoden durchsetzen, d.h. M-Payment wird in seiner Bedeutung wachsen.</span></p> </div> </div> <div class="elementor-element elementor-element-98b4c40 elementor-widget elementor-widget-image" data-id="98b4c40" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="531" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20531'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23182" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-768x510.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg" class="attachment-large size-large wp-image-23182" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-084-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7af64bd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7af64bd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a723c52" data-id="a723c52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c2e1cc3 elementor-widget elementor-widget-heading" data-id="c2e1cc3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Online und Offline </h2> </div> </div> <div class="elementor-element elementor-element-b6f743a elementor-widget elementor-widget-text-editor" data-id="b6f743a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Grenzen zwischen Online und Offline werden zunehmend verschwimmen: </span><strong>Kunden informieren sich online und kaufen offline. </strong><span style="font-weight: 400;">Auch Beacons werden vermehrt eine Rolle spielen um den User vor Ort zu erkennen und mit den Online Daten verknüpfen zu können.</span></p><p><span style="font-weight: 400;">Weitere Trends:</span></p><ul><li><span style="font-weight: 400;">Digital Assistancce</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Virtual und Augmented Reality</span></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8e741db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8e741db" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29285fa" data-id="29285fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-26d7f90 elementor-widget elementor-widget-heading" data-id="26d7f90" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4 Empfehlungen für den Händler </h2> </div> </div> <div class="elementor-element elementor-element-dc894fa elementor-widget elementor-widget-text-editor" data-id="dc894fa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am Ende seines Vortrags nennt Falch vier Empfehlungen für Händler:</p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Put mobile first</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Eigene Shopping Apps machen (hohe Conversion Raten)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Technologie nutzen um an allen Punkten der Customer Journey den User zu erreichen</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Das Marketing Personalisieren</span></li></ul> </div> </div> </div> </div> </div> </section> </div> </div></div><div 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