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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">UX, Testing & Personalisation</span> <span class="arrow">></span> <span class="child">Machen Sie mit Landingpage Optimierung mehr User zu Kunden</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Landingpage-Optimierung.png" data-rocket-location-hash="b782c23d53e22bd4c8871832e260feb8" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Machen Sie mit Landingpage Optimierung mehr User zu Kunden</h1><p class="author">von Sophie Kubec</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">30. Juli 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Stellen Sie sich folgendes Szenario vor: Sie suchen in einer Online Suchmaschine nach einem Paar blauer Laufschuhe. Sie klicken auf die erste Anzeige, die Ihnen verspricht das gewünschte Ergebnis zu liefern. Und dann kommt die Enttäuschung: es wird Ihnen nicht eine Auswahl an blauen Laufschuhen geboten, sondern die Startseite eines Online-Schuhhändlers – mit der versteckten Aufforderung: Such dir deine blauen Schuhe auf unserer Website doch selbst! Eine klare Sache: Schneller als es dem ersten Online-Schuhhändler lieb ist, klicken Sie schon auf das nächste Suchergebnis in der Reihe – in der Hoffnung dort mehr Erfolg zu haben. Und der Erfolg ist dann sichergestellt, wenn auf der Landingpage genau das zu finden ist, wonach Sie gesucht haben. Landingpages sind die Landebahnen Ihrer potentiellen Kunden. Hier ist der erste Eindruck entscheidend – vergeuden Sie diese einmalige Chance nicht.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">UX, Testing & Personalisation</div><p><p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </p><a href="/de/daten-nutzen/#ux-testing-personalisation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="d92cd6aa2b7c8c43bf70a7420c225401" data-elementor-type="wp-post" data-elementor-id="41270" class="elementor elementor-41270 elementor-25705" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7d453579 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d453579" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c51e827" data-id="2c51e827" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5f473b5 elementor-widget elementor-widget-heading" data-id="5f473b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Landingpage Optimierung steigert die Conversion Rate </h3> </div> </div> <div class="elementor-element elementor-element-20dbbc68 elementor-widget elementor-widget-text-editor" data-id="20dbbc68" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nun alle aufgepasst, die sich folgendes denken: Wozu brauche ich eine eigene Landingpage, ich habe doch jede Menge Unterseiten auf meiner Website – da ist zu jedem meiner Themen eine passende Seite dabei. Da muss ich Sie leider enttäuschen: diese Seiten sind keine Landingpages. Ziel einer Landingpage ist es, alle für den User nötigen Informationen auf einen Blick zur Verfügung zu stellen. Der User soll sich gut aufgehoben fühlen und auf einer einfach aufgebauten Seite sofort wissen, was er zu tun hat. Im Idealfall führt eine Landingpage den Besucher dazu, ein zufriedener und zahlender Kunde zu werden – ohne, dass er sich durch mehrere Unterseiten Ihrer Website klicken muss. Landingpage Optimierung kann demnach nachhaltig die Conversion Rate steigern.</p><p>Was einfach klingt, ist gar nicht so leicht umzusetzen. Als Besitzer Ihrer Website kennen Sie diese in-und-auswendig, was zu Betriebsblindheit führen kann. Somit werden oft ALLE vorhandenen Informationen als wichtig angesehen. Bei Landingpages gilt: je kürzer und knackiger, desto besser. Diese Devise sollten Sie sich immer vor Auge halten.</p> </div> </div> <div class="elementor-element elementor-element-1f3dbc8 elementor-widget elementor-widget-heading" data-id="1f3dbc8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Der Sinn von Landingpages </h3> </div> </div> <div class="elementor-element elementor-element-180bda4 elementor-widget elementor-widget-text-editor" data-id="180bda4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jede Website hat ein oder mehrere Ziele – sonst hätte sie keine Daseinsberechtigung. Ebenso wird natürlich auch mit jeder Landingpage ein Ziel verfolgt. Dieses variiert je nach Anwendungsbereich – und es gibt eine Vielzahl von Gründen eine Landingpage aufzusetzen:<br />– Generieren von User-Daten für spezielle Rabatt-Aktionen<br />– Verkauf von bestimmten Produkten<br />– Sammeln von Benutzerdaten für Ihren Newsletter<br />– Bereitstellen von Produkt-Informationen / Vorstellen von neuen Services<br />– Gewinnspiele<br />– uvm.</p><p>Auf jeder Landingpage sind andere Inhalte relevant und daher führen jeweils andere Wege zum Erfolg. Dennoch gibt es Grundregeln, die Sie beim Erstellen jeder Landingpage beachten sollten. Wir haben für Sie 7 generelle Tipps zur Optimierung Ihrer Landingpages zusammengefasst:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2ab7b72 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2ab7b72" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-661d1f6" data-id="661d1f6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-75fd127 elementor-widget elementor-widget-heading" data-id="75fd127" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Mit 7 Tipps zur optimalen Landingpage </h2> </div> </div> <div class="elementor-element elementor-element-70168ec elementor-widget elementor-widget-text-editor" data-id="70168ec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den Monetisation Bereich komplett entfernt und die Reihenfolge der Themen innerhalb der “Life cycle” Sammlung angepasst. </p> </div> </div> <div class="elementor-element elementor-element-e60ad96 elementor-widget elementor-widget-heading" data-id="e60ad96" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Knackige Headlines & Zwischenüberschriften </h3> </div> </div> <div class="elementor-element elementor-element-f87b0ed elementor-widget elementor-widget-text-editor" data-id="f87b0ed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was ist die Kernaussage Ihrer Landingpage? Geht es um eine Aktion, um ein Gewinnspiel oder Produktinfos? Sagen Sie’s gleich in der Headline. Der User weiß somit, dass er am richtigen Fleck gelandet ist. Planen Sie in jedem Fall auch Zwischenüberschriften ein. Hier kann der User sich weiterhanteln und sieht immer sofort worum es gerade geht.</p> </div> </div> <div class="elementor-element elementor-element-e380763 elementor-widget elementor-widget-heading" data-id="e380763" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Kommen Sie zum Punkt </h3> </div> </div> <div class="elementor-element elementor-element-99b943c elementor-widget elementor-widget-text-editor" data-id="99b943c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Reden Sie nicht lang um den heißen Brei herum. Lange einleitende Worte über Sie und Ihr Unternehmen sind auf einer Landingpage fehl am Platz. Da eine Landingpage nicht komplett gelesen, sondern eher gescannt wird, sind kurze Texte bzw. Aufzählungszeichen empfehlenswert. Erklären Sie stets nur so wenig wie möglich, jedoch so viel wie nötig.</p> </div> </div> <div class="elementor-element elementor-element-98a2353 elementor-widget elementor-widget-heading" data-id="98a2353" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Kurzes Formular </h3> </div> </div> <div class="elementor-element elementor-element-d847867 elementor-widget elementor-widget-text-editor" data-id="d847867" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Überlegen Sie sich zunächst, welche Fakten Sie gerne über den User wissen möchten. Für all diese Punkte müssen Sie ein eigenes Feld in Ihrem Formular vorsehen.</p><p>Fertig? Dann denken Sie jetzt noch einmal darüber nach, welche Felder Sie <u>wirklich unbedingt</u> benötigen. Seien Sie froh, wenn Ihnen jemand den kleinen Finger reicht, greifen Sie nicht gleich nach der ganzen Hand. Wenn Sie mit dem Nachnamen und der E-Mail Adresse fürs Erste auskommen, lassen Sie alle anderen Felder getrost weg. Ein zu langes Formular und damit zusätzlicher Aufwand beim Ausfüllen wirkt abschreckend für den User.</p> </div> </div> <div class="elementor-element elementor-element-cb0ded8 elementor-widget elementor-widget-heading" data-id="cb0ded8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">4. Aussagekräftige Call-to-Action </h3> </div> </div> <div class="elementor-element elementor-element-fc155cf elementor-widget elementor-widget-text-editor" data-id="fc155cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie möchten, dass die Besucher Ihrer Landingpage ein Formular ausfüllen, damit Sie ein Produkt günstiger testen können? Dann zeigen Sie dem User, dass er das mit dem Klick auf den Button auch erreicht.</p> </div> </div> <div class="elementor-element elementor-element-630aeb0 elementor-widget elementor-widget-heading" data-id="630aeb0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">5. Mehrwert für den User klar kommunizieren </h3> </div> </div> <div class="elementor-element elementor-element-1996f49 elementor-widget elementor-widget-text-editor" data-id="1996f49" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ist dem User nicht klar, welchen Vorteil er davon hat das Formular auszufüllen, wird er es auch nicht tun. Niemand gibt gerne eigene Daten bekannt, ohne den Nutzen zu kennen. Kommunizieren Sie klar den Mehrwert für den User.</p> </div> </div> <div class="elementor-element elementor-element-e8ae5f8 elementor-widget elementor-widget-heading" data-id="e8ae5f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">6. Vertrauen vermitteln </h3> </div> </div> <div class="elementor-element elementor-element-97ed03b elementor-widget elementor-widget-text-editor" data-id="97ed03b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Vertrauensverstärker, Testimonials und Stimmen zufriedener Kunden helfen dem User dabei Ihrem Unternehmen bzw. Ihrem Produkt Vertrauen zu schenken.</p> </div> </div> <div class="elementor-element elementor-element-7c3efb4 elementor-widget elementor-widget-heading" data-id="7c3efb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">7. Keine Ablenkung ermöglichen </h3> </div> </div> <div class="elementor-element elementor-element-1739836 elementor-widget elementor-widget-text-editor" data-id="1739836" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einem Besucher werden auf vielen Websites unzählige Optionen geboten, um zum Ziel zu gelangen. Vermeiden Sie das auf Ihren Landingpages. Bieten Sie genau eine Möglichkeit und vermeiden Sie alles, was den User ablenken könnte.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0aed7c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0aed7c6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-261b569" data-id="261b569" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd3668b elementor-widget elementor-widget-text-editor" data-id="dd3668b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein allgemein gültiges Rezept für die perfekte Landingpage gibt es nicht. Die Landingpage muss auf die jeweilige Branche/das Produkt/die Leistung abgestimmt werden. Der Aufbau der Landingpage eines erklärungsbedürftigen Produktes muss natürlich ganz anders aussehen, als bei einer einfachen Leistung. Oft können wenige Begriffe und Bilder alles sagen und der User gibt seine E-Mail Adresse bekannt. In anderen Fällen braucht es mehr, um den User zu überzeugen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8ee3507 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8ee3507" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad70f74" data-id="ad70f74" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c0f213c elementor-widget elementor-widget-heading" data-id="c0f213c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fingerspitzengefühl ist also angesagt. Sie möchten dieses Thema lieber Profis überlassen? Wir helfen Ihnen bei der Optimierung Ihrer Landingpages. Melden Sie sich bei uns via <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e9a8c34" data-id="e9a8c34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-693e251 elementor-widget 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