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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="44676" class="elementor elementor-44676 elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu-deutsch" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-37024" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children menu-item-37024"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-37025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-37026" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-37027" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37028" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37029" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37030" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-37031" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-37032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li id="menu-item-37033" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-37034" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-37035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-37036" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-37037" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37037"><a href="/de/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-37038" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-37038"><a href="https://e-dialog.group/de/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-37040" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li id="menu-item-37042" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-36972 current_page_item menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/" aria-current="page">Whitepaper</a></li> <li id="menu-item-37041" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li id="menu-item-37039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blog</a></li> </ul> </li> </ul> </li> <li id="menu-item-37043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-37044" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37044"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> <li id="menu-item-37046" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li id="menu-item-37045" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-37047" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37049" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37048" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li id="menu-item-37051" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37050" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/de/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children menu-item-37024"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37037"><a href="/de/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-37038"><a href="https://e-dialog.group/de/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-36972 current_page_item menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/" aria-current="page">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blog</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37044"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main post-36972 page type-page status-publish has-post-thumbnail hentry" role="main"> <div class="page-content"> <div data-elementor-type="wp-page" data-elementor-id="36972" class="elementor elementor-36972 elementor-5247"> <section class="elementor-section elementor-top-section elementor-element elementor-element-764e59aa elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="764e59aa" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ca6048d" data-id="3ca6048d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6353dc0b elementor-widget elementor-widget-heading" data-id="6353dc0b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Whitepaper</h1> </div> </div> <div class="elementor-element elementor-element-2ac27e99 elementor-widget elementor-widget-text-editor" data-id="2ac27e99" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Die großen Themen im data-driven Marketing – kompakt und übersichtlich für Sie aufbereitet – mit unseren Whitepaper, FAQs und ebooks bleiben Sie stets up to date und erhalten praktische Tipps & Tricks zur Optimierung Ihrer datengetriebenen Marketingaktivitäten.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57189541 elementor-hidden-mobile" data-id="57189541" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e1df0ff elementor-widget elementor-widget-spacer" data-id="3e1df0ff" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-column 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class="elementor-section elementor-top-section elementor-element elementor-element-b513f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b513f1a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6f85a4" data-id="c6f85a4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-84cd682 elementor-widget elementor-widget-shortcode" data-id="84cd682" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style><div class="mwd-blogPost flex more-topics space-bottom"><div class="container"><div class="col-container"><div class="col"><a href="https://e-dialog.group/de/whitepaper/whitepaper-customer-data-platform/" title="Whitepaper – Customer Data Platform"><img loading="lazy" width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png" class="attachment-large size-large wp-post-image" alt="CDP Whitepaper Update" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /><div class="inner"><h4>Whitepaper – Customer Data Platform</h4><a class="link" href="https://e-dialog.group/de/whitepaper/whitepaper-customer-data-platform/" title="Whitepaper – Customer Data Platform">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" 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d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/de/whitepaper/playbook-programmatic-kampagnen-mit-google-dv360/" title="Playbook Programmatic Kampagnen mit Google Display & Video 360"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png" class="attachment-large size-large wp-post-image" alt="e-dialog Playbook Programmatic mit DV360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /><div class="inner"><h4>Playbook Programmatic Kampagnen mit Google Display & Video 360</h4><a class="link" href="https://e-dialog.group/de/whitepaper/playbook-programmatic-kampagnen-mit-google-dv360/" title="Playbook Programmatic Kampagnen mit Google Display & Video 360">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/de/whitepaper/die-post-cookie-ara-faq/" title="Die Post-Cookie-Ära FAQ"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-1024x538.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /><div class="inner"><h4>Die Post-Cookie-Ära FAQ</h4><a class="link" href="https://e-dialog.group/de/whitepaper/die-post-cookie-ara-faq/" title="Die Post-Cookie-Ära FAQ">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 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class="inner"><h4>Kostenlose negative Keywordliste zum Thema COVID-19</h4><a class="link" href="https://e-dialog.group/de/whitepaper/kostenlose-negative-keywordliste-zum-thema-covid-19/" title="Kostenlose negative Keywordliste zum Thema COVID-19">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 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5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/de/whitepaper/kostenloser-buchauszug-google-analytics-360/" title="Kostenloser Buchauszug: Google Analytics 360"><img width="584" height="665" src="https://e-dialog.group/wp-content/uploads/2022/02/20171030-google-analytics-buch.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20171030-google-analytics-buch.png 584w, https://e-dialog.group/wp-content/uploads/2022/02/20171030-google-analytics-buch-263x300.png 263w" sizes="(max-width: 584px) 100vw, 584px" /><div class="inner"><h4>Kostenloser Buchauszug: Google Analytics 360</h4><a class="link" href="https://e-dialog.group/de/whitepaper/kostenloser-buchauszug-google-analytics-360/" title="Kostenloser Buchauszug: Google Analytics 360">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/de/whitepaper/whitepaper-testing-tool-vergleich/" title="Whitepaper » Testing Tool Vergleich"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper Testing Tools Vergleich" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /><div class="inner"><h4>Whitepaper » Testing Tool Vergleich</h4><a class="link" href="https://e-dialog.group/de/whitepaper/whitepaper-testing-tool-vergleich/" title="Whitepaper » Testing Tool Vergleich">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/de/whitepaper/signifikanzrechner-fur-a-b-und-multivariate-tests/" title="Signifikanzrechner für A/B und multivariate Tests"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Signifikanzrechner" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /><div class="inner"><h4>Signifikanzrechner für A/B und multivariate Tests</h4><a class="link" href="https://e-dialog.group/de/whitepaper/signifikanzrechner-fur-a-b-und-multivariate-tests/" title="Signifikanzrechner für A/B und multivariate Tests">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" 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<div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a 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