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(SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom 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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Fressnapf: 12% höhere Marge dank value-based Bidding</span> </div> </div> <div data-rocket-location-hash="63c8b4e6f95f6f96b92400c42c47d086" class="mwd-blogPost flex job-intro"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><div data-rocket-location-hash="fbf38f04eeb78b01f3784176bd99814c" class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2025/07/fressnapf-vbb.png" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="460" height="127" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20127'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/07/logo-fressnapf.png"><noscript><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2025/07/logo-fressnapf.png" alt="logo"></noscript></div></div><h1>Fressnapf erzielt 12 % höhere Marge, 9 % mehr Website-Besuche durch wertbasiertes Bidding</h1></div></div></div><div data-rocket-location-hash="1d500a30534c646c0ce5397f74ab9671" class="mwd-blogPost job-intro-subbox flex"><div data-rocket-location-hash="f117ee89930d3a249ddbfc02370ddefa" class="container"><div data-rocket-location-hash="3e32cd10ac4d39274bdea77f7d5e0a1f" class="whitebox"><div class="inner">Für den Marktführer für Heimtierbedarf Fressnapf konnten wir mit einer ausgeklügelten, datengetriebenen Bidding-Strategie die Kampagnenperformance & Profitabilität optimieren. </div></div><div data-rocket-location-hash="e40b4c0365dc9e068ae2953f369f662f" class="bluebox"><div class="inner">größter europäischer Einzelhändler für Heimtierbedarf<br /> 1400 Geschäfte<br /> 8000 Mitarbeitende<br /> Sitz: Deutschland</div></div></div></div></div><div data-rocket-location-hash="f0d9316744723e87f67cb5f9f6c22508" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="86e7759ebf0c59d073be9e2ac56e107d" class="container"> <div data-rocket-location-hash="61400228aeccad88a1c4b184f004f226" data-elementor-type="wp-post" data-elementor-id="66317" class="elementor elementor-66317" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-77f30dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77f30dd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3961d77" data-id="3961d77" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ea045e6 elementor-widget elementor-widget-heading" data-id="ea045e6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-7440934 elementor-widget elementor-widget-text-editor" data-id="7440934" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Geschäftsziel von Fressnapf ist es, seine Wachstumsrate und Gewinnspanne zu halten. Eine der größten Herausforderungen für Fressnapf bei der Nutzerbindung ist es, hochwertige Nutzer mit hohem Potenzial zu finden, um die Marketingeffizienz zu verbessern. Da Google Ads ein wichtiger Akquisitionskanal ist, erkannte Fressnapf die Möglichkeit, Profit-Bidding und eine weitere Conversion-Wert-Bewertung zu testen, um die Ergebnisse auf seine Ziele hin zu optimieren.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-01302bf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="01302bf" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c16bed4" data-id="7c16bed4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1abf9d6f elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="1abf9d6f" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper" role="region" aria-roledescription="carousel" aria-label="Slides"> <div class="swiper-wrapper"> <div class="swiper-slide" role="group" aria-roledescription="slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Die Ergebnisse unseres ersten Value-Based Bidding-Tests übertrafen unsere Erwartungen. Die Steigerung unserer Marge war beeindruckend und die Kosten pro Klick sanken im Vergleich zur Kontrollkampagne sogar. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Jacques Penasse</span><span class="elementor-testimonial__title">SEA Expert, Fressnapf </span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Jacques Penasse" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/09/e-dialog-quote-weiss-1.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2023/09/e-dialog-quote-weiss-1.svg" alt="Jacques Penasse"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9529c5b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9529c5b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-206c864f" data-id="206c864f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4dce5214 elementor-widget elementor-widget-heading" data-id="4dce5214" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-3aa09b66 elementor-widget elementor-widget-text-editor" data-id="3aa09b66" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Fressnapf hat sich entschieden, sein Google Ads-Kampagnensetup mithilfe von wertbasiertem Bidding (VBB, value based bidding) auf eine höhere Ebene zu heben. Dazu nutzte das Unternehmen die Funktion für Offline-Conversion-Anpassungen der Google Ads API, um den Wert von Conversions mit Margeninformationen anzupassen. Fressnapf nutzte Margendaten, um seine Google Ads-Kampagnen zu optimieren. Anschließend wurde ein A/B-Test durchgeführt, bei dem die implementierte wertbasierte Gebotsstrategie mit dem Setup der Standard-Shopping-Kampagne verglichen wurde.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-93e52c7" data-id="93e52c7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2963dc3 elementor-widget elementor-widget-shortcode" data-id="2963dc3" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="94" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2094'%3E%3C/svg%3E" alt="Google Ads" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/ads_logo_lockup-300x94.png" /><noscript><img width="300" height="94" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2024/09/ads_logo_lockup-300x94.png" alt="Google Ads" /></noscript></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2316415 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2316415" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49625ced" data-id="49625ced" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1df16906 elementor-widget elementor-widget-heading" data-id="1df16906" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-24b953b6 elementor-widget elementor-widget-text-editor" data-id="24b953b6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die positiven Ergebnisse für Fressnapf belegen den Erfolg der VBB-Strategie. Das Unternehmen erwirtschaftete eine um 12 % höhere Marge und 9 % mehr Besuche auf der Website.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cfde3f9" data-id="7cfde3f9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d76ef13 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="d76ef13" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 12 % </span> </h3> <p class="elementor-icon-box-description"> höhere Marge </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-99d116f elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="99d116f" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 9 % </span> </h3> <p class="elementor-icon-box-description"> mehr Websitebesuche </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="3e8b84d5516caa3212eae3434bd05bb8" class="mwd-blogPost flex success-story__cta-footer teaser"><div data-rocket-location-hash="bdd8bbe5c8eee5a10725996a9e8b9e26" class="col-container container container--full-width"><div data-rocket-location-hash="9578947d98651ce3f5a0556ef9e468b6" class="inner-content call-to-action mwd-blogPost"><div data-rocket-location-hash="504ea679be4187ce2c96ad18a3ea8a38" class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div data-rocket-location-hash="7b3e292087c6290a60e7d8bb48f219a9" class="inner-content success-story__cta-footer-service"><div data-rocket-location-hash="a59e01a12a501a18633c0de05e6fb13b" class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="https://e-dialog.group/bessere-kampagnen/#search-engine-advertising" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div> <div 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</article> <article class="c-post-types__entry post-16888 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Globus SA360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Globus SA360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> Mehr Neukunden mit gewichteten Conversions in Search Ads 360 </a> </h3> <a class="c-post-types__entry-read-more" 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