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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Von Silos zu Insights: Planted zentralisiert Marketingdaten</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div class="image-holder" style="background-image: url(https://e-dialog.group/wp-content/uploads/2025/08/planted-mdwh.png)"><div class="logo"><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2025/08/logo-planted-success-story.png" alt="logo"></div></div><h1>Von Silos zu Insights: Planted zentralisiert Marketingdaten mit der GCP</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">e-dialog unterstützt den Aufbau eines zentralisierten Marketing Data Warehouse (MDWH) mit der Google Cloud. Dies umfasste die Zusammenführung von Daten aus Google Ads, GA4 und Meta in Google BigQuery und Cloud Storage.</div></div><div class="bluebox"><div class="inner">Planted Foods ist ein Schweizer Food-Tech-Startup, das pflanzliche Fleischalternativen, hauptsächlich aus Erbsenprotein, herstellt.<br /> Standort: Schweiz<br /> <br /> Projektzeitraum: 20.3.2025 - 3.7.2025</div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="66483" class="elementor elementor-66483" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5aa53cf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5aa53cf7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d37dc0" data-id="59d37dc0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68828d26 elementor-widget elementor-widget-heading" data-id="68828d26" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-366b8947 elementor-widget elementor-widget-text-editor" data-id="366b8947" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Planted sah sich mit fragmentierten Marketingdaten auf verschiedenen Plattformen konfrontiert, was eine ganzheitliche Sicht auf die Leistung und effektive Entscheidungsfindung erschwerte. Datensilos machten es schwierig, das Kundenverhalten zu analysieren und Kampagnen zu optimieren. Das Unternehmen wollte diese unterschiedlichen Datenströme in einer robusten Grundlage für fortgeschrittene Analysen und zukünftige KI-Anwendungsfälle konsolidieren, um letztendlich das Geschäftswachstum voranzutreiben.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-445c378d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="445c378d" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ffe9d5c" data-id="6ffe9d5c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-71b4156 elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="71b4156" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper" role="region" aria-roledescription="carousel" aria-label="Slides"> <div class="swiper-wrapper"> <div class="swiper-slide" role="group" aria-roledescription="slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Das Google Cloud Marketing Data Warehouse war für uns ein Wendepunkt. Wir haben jetzt eine einheitliche Ansicht unserer Marketingdaten, was uns befähigt, schnellere, fundiertere Entscheidungen zu treffen und die Customer Journey wirklich zu verstehen. Diese Grundlage ist entscheidend für unser zukünftiges Wachstum und unsere Initiativen im Bereich fortgeschrittener Analysen. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Henrique Säuberli</span><span class="elementor-testimonial__title">Head of IT, Planted Foods</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Henrique Säuberli" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Henrique Säuberli"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-86dfe45 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="86dfe45" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a3564b4" data-id="4a3564b4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5ebebb16 elementor-widget elementor-widget-heading" data-id="5ebebb16" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-382e33a7 elementor-widget elementor-widget-text-editor" data-id="382e33a7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Ansatz bestand darin, die Datenverarbeitung mithilfe einer Cloud-Serverless-Infrastruktur für Echtzeit-Updates und integriertes Looker Studio für leicht verständliche Dashboards und Einblicke zu automatisieren. Die Google Cloud-Infrastruktur stellt sicher, dass das System skalierbar und flexibel für zukünftiges Wachstum und prädiktive Analysen ist.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e96eb94" data-id="3e96eb94" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9d26a7f elementor-widget elementor-widget-shortcode" data-id="9d26a7f" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="88" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2088'%3E%3C/svg%3E" alt="Tool Google Big Query" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Tool-Google-Big-Query-300x88.png" /><noscript><img width="300" height="88" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Tool-Google-Big-Query-300x88.png" alt="Tool Google Big Query" /></noscript><img width="300" height="46" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2046'%3E%3C/svg%3E" alt="Google Cloud Platform" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/google_cloud_platform-1-300x46.png" /><noscript><img width="300" height="46" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/google_cloud_platform-1-300x46.png" alt="Google Cloud Platform" /></noscript><img width="300" height="102" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20102'%3E%3C/svg%3E" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/looker_logo_googlecloud-300x102.png" /><noscript><img width="300" height="102" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/11/looker_logo_googlecloud-300x102.png" alt="" /></noscript></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-927da77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="927da77" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56302e3f" data-id="56302e3f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ff83424 elementor-widget elementor-widget-heading" data-id="2ff83424" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-56b4f44 elementor-widget elementor-widget-text-editor" data-id="56b4f44" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Google Cloud MDWH transformierte Planteds Datenmanagement. Konsolidierte Marketingdaten in Echtzeit ermöglichten schnellere, datengesteuerte Entscheidungen via Looker Studio Dashboards. Das Unternehmen gewann tiefere Kundeneinblicke, was effektiveres, zielgerichtetes Marketing ermöglichte. Die Automatisierung von Datenprozessen senkte Kosten, und eine skalierbare Infrastruktur für zukünftige KI und Analysen wurde geschaffen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56d09154" data-id="56d09154" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4510c88e elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="4510c88e" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <i aria-hidden="true" class="fas fa-exclamation"></i> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 1 </span> </h3> <p class="elementor-icon-box-description"> Single Source of Truth </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-413c78c2 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="413c78c2" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 100% </span> </h3> <p class="elementor-icon-box-description"> Haupt-Datenquellen integriert </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Datascience & AI in Marketing and Retail</div><p><p>Machine Learning mit eigenen Daten, zurechtgeschneidert auf eigene Business Cases bringt riesiges Potential und ist der Schlüssel für weitere Wettbewerbsfähigkeit.</p> </p><a href="https://e-dialog.group/daten-nutzen/#datascience-ai-in-marketing-and-retail" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Mehr zum Thema</h3> <div 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elementor-size-default">Kurfürstendamm 15 <br> 10719 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79d125b" data-id="79d125b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5bc213 elementor-widget elementor-widget-heading" data-id="e5bc213" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-9cf443a elementor-widget elementor-widget-heading" data-id="9cf443a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ca075c5" data-id="ca075c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6af9ae0 elementor-widget elementor-widget-heading" data-id="6af9ae0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-24f2ef0 elementor-widget elementor-widget-heading" data-id="24f2ef0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Stockerstrasse 33 <br> 8002 Zürich </p> </div> </div> <div class="elementor-element elementor-element-7d5bd66 elementor-widget elementor-widget-heading" data-id="7d5bd66" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 47 46</a></p> </div> </div> <div class="elementor-element elementor-element-0c3ff8a elementor-widget elementor-widget-heading" data-id="0c3ff8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> </div> </section> 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