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href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/verification-reports-brand-safety-insights-leicht-gemacht/">Verification Reports: Brand Safety Insights leicht gemacht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/verification-reports-brand-safety-insights-leicht-gemacht/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Qualitative Kampagneninsights" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Verification Reports beurteilen die Qualität der gekauften Impressions und liefern Brand Safety Insights. Dieser Artikel gibt einen Überblick über die qualitativen Kriterien, die mit dem Feature Verification in Campaign Manager ausgewertet werden können. Welche Kriterien können in Verification Reports ausgewertet werden? CM bietet sehr granulare Insights (Advertiser bis Subdomain Level) für folgende Bereiche: Active View […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/dv360-diese-6-features-musst-du-unbedingt-kennen/">DV360 – diese 6 Features musst du unbedingt kennen</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/dv360-diese-6-features-musst-du-unbedingt-kennen/"><img width="800" height="552" src="https://e-dialog.group/wp-content/uploads/2022/02/ricardo-arce-cY_TCKr5bek-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ricardo-arce-cY_TCKr5bek-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ricardo-arce-cY_TCKr5bek-unsplash-300x207.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ricardo-arce-cY_TCKr5bek-unsplash-768x530.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In DV360 kommen immer wieder neue Features hinzu, da fällt es manchmal nicht leicht, den Überblick zu behalten. Deshalb haben wir hier die coolsten Möglichkeiten abseits der klassischen Targeting-Optionen zusammengestellt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-video-ads-optimieren-so-holen-sie-das-maximum-aus-ihrem-budget/">Youtube Video Ads optimieren – So holen Sie das Maximum aus Ihrem Budget</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-video-ads-optimieren-so-holen-sie-das-maximum-aus-ihrem-budget/"><img width="800" height="515" src="https://e-dialog.group/wp-content/uploads/2022/02/aaron-sebastian-XWl8Pu3HrgY-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/aaron-sebastian-XWl8Pu3HrgY-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/aaron-sebastian-XWl8Pu3HrgY-unsplash-300x193.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/aaron-sebastian-XWl8Pu3HrgY-unsplash-768x494.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Display & Video 360 ist die einzige DSP, mit der direkt auf Youtube Inventar zugegriffen werden kann. Wir haben die Möglichkeiten für die Kampagnen Optimierung zusammengefasst!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/adexchanges-im-vergleich-osterreich-vs-schweiz/">AdExchanges im Vergleich – Österreich vs. Schweiz</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/adexchanges-im-vergleich-osterreich-vs-schweiz/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190828-AT-CH-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190828-AT-CH-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190828-AT-CH-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190828-AT-CH-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190828-AT-CH.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Was ist eine Ad Exchange? In einer Ad Exchange werden in Echtzeit Auktionen, Online-Werbeplätze (Werbe-Inventar) versteigert. Hierfür bieten Publisher (Websitebetreiber) Werbeflächen an, welche Merchants (Werbetreibende) kaufen können um ihre Werbemittel, etwa Display und Video, zu platzieren. Angebot und Nachfrage in Echtzeit (Real-Time Bidding) bestimmen den Preis für die Werbefläche / das Inventar. Vorteile von Ad […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-programmatic-guaranteed/">Was ist Programmatic Guaranteed?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-programmatic-guaranteed/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Bei Programmatic Guaranteed wird eine bestimmte Anzahl von Impressionen verpflichtend gekauft und ausgeliefert. Wir zeigen Ihnen, wie Sie einen Guaranteed Deal einrichten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-video-inventar-in-osterreich-was-gibts/">Programmatic Video Inventar in Österreich – Was gibt’s?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-video-inventar-in-osterreich-was-gibts/"><img width="800" height="698" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-300x262.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-768x670.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2.jpg 1116w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Video ist das große Thema – Video-Ads sind in aller Munde. Zurecht, denn die Ergebnisse, selbst mit einfachen Werbemitteln, sprechen für sich.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/events/pcon-live-blog-programmatische-ausenwerbung-im-dach-raum-fiktion-trifft-realitat/">#pcon Live Blog: Programmatische Außenwerbung im DACH-Raum – Fiktion trifft Realität</a></h2><a href="https://e-dialog.group/at/blog/events/pcon-live-blog-programmatische-ausenwerbung-im-dach-raum-fiktion-trifft-realitat/"><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Horst Brunner von Goldbach spricht im letzten Vortrag des Tages über Programmatische Außenwerbung im DACH-Raum.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/events/pcon-live-blog-targeting-auf-nutzerdaten-status-quo-der-programmatischen-online-werbung/">#pcon Live Blog: Targeting auf Nutzerdaten – Status Quo der programmatischen Online-Werbung</a></h2><a href="https://e-dialog.group/at/blog/events/pcon-live-blog-targeting-auf-nutzerdaten-status-quo-der-programmatischen-online-werbung/"><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Melanie Vogelbacher (Q-division) präsentiert kurzweilig und prägnant die Ergebnisse einer Studie zum Thema Datennutzung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/case-study-programmatic-video-warum-man-heute-starten-muss/">Case-Study » Programmatic Video – Warum man heute starten muss</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/case-study-programmatic-video-warum-man-heute-starten-muss/"><img width="800" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads-768x480.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel möchte ich beleuchten, wie vor allem programmatische Kampagnen durch den Einsatz von Videos profitieren können.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" 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