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#081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">AdExchanges im Vergleich - Österreich vs. Schweiz</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/190828-AT-CH-1024x788.png" data-rocket-location-hash="eebfb78a93cf35ceefccec703666aa84" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>AdExchanges im Vergleich - Österreich vs. Schweiz</h1><p class="author">von Michaela Heger</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">23. Oktober 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Über die AdExchanges, die in Google Display & Video 360 angeschlossen sind, wird weltweites Inventar gehandelt. In diesem Artikel vergleichen wir die größten österreichischen AdExchanges mit ihren Pendants am ähnlich großen Schweizer Markt: Wie stark unterscheiden sich die TKPs im Open Inventory? Gibt es internationale Unterschiede?</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="8ec08ffae2e5de152d4550c47aedebd4" data-elementor-type="wp-post" data-elementor-id="27264" class="elementor elementor-27264" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-45a76c84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="45a76c84" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10633360" data-id="10633360" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d527d20 elementor-widget elementor-widget-heading" data-id="7d527d20" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist eine Ad Exchange? </h2> </div> </div> <div class="elementor-element elementor-element-46b69bcc elementor-widget elementor-widget-text-editor" data-id="46b69bcc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In einer Ad Exchange werden in Echtzeit Auktionen, Online-Werbeplätze (Werbe-Inventar) versteigert. Hierfür bieten Publisher (Websitebetreiber) Werbeflächen an, welche Merchants (Werbetreibende) kaufen können um ihre Werbemittel, etwa Display und Video, zu platzieren. Angebot und Nachfrage in Echtzeit (Real-Time Bidding) bestimmen den Preis für die Werbefläche / das Inventar.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-12ca764 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12ca764" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c32ae" data-id="89c32ae" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-776c0dd elementor-widget elementor-widget-heading" data-id="776c0dd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vorteile von Ad Exchanges</h2> </div> </div> <div class="elementor-element elementor-element-979576d elementor-widget elementor-widget-text-editor" data-id="979576d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der wichtigste Vorteil von Ad Exchange ist, dass hier die Kontrolle über die KPIs gegeben ist. Im Gegensatz zu Ad Networks, welche mit gebündelten Werbeplätzen auf einer Vielzahl von Websites handeln, werden auf Ad Exchange Plattformen, <strong>skalierbare Werte wie Ad Impressions oder TKPs angeboten</strong>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d562d87 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d562d87" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8a265b" data-id="c8a265b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a427d57 elementor-widget elementor-widget-heading" data-id="a427d57" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Display Inventar der Top 10 Ad Exchanges in Österreich und der Schweiz</h2> </div> </div> <div class="elementor-element elementor-element-d8ecb76 elementor-widget elementor-widget-text-editor" data-id="d8ecb76" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Vorteile sind damit klar, doch wie stark unterscheidet sich nun das angebotene Inventar und damit das Potential in unterschiedlichen Ländern? Wir vergleichen Impressions und Preise auf dem österreichischen und – in Bezug auf das gehandelte Werbevolumen vergleichbar gleich großen – Schweizer Markt.</p> </div> </div> <div class="elementor-element elementor-element-f99cb4d elementor-widget elementor-widget-text-editor" data-id="f99cb4d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Übersicht zum verfügbaren Display-Inventar für UAP + HPA der Top 10 Ad Exchanges:</h3> </div> </div> <div class="elementor-element elementor-element-b4b6d90 elementor-widget elementor-widget-text-editor" data-id="b4b6d90" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <table><tbody><tr><th> </th><th>Exchange</th><th>Impressions AT</th><th>Impressions CH</th></tr><tr><td>1</td><td>AppNexus</td><td>2.315.496.724</td><td>2.945.307.786</td></tr><tr><td>2</td><td>DoubleClick Ad Exchange</td><td>1.846.543.729</td><td>2.503.139.645</td></tr><tr><td>3</td><td>OpenX</td><td>1.558.788.640</td><td>1.492.836.288</td></tr><tr><td>4</td><td>Index Exchange</td><td>1.301.744.192</td><td>1.344.302.016</td></tr><tr><td>5</td><td>PubMatic</td><td>1.234.873.282</td><td>1.216.441.106</td></tr><tr><td>6</td><td>Rubicon</td><td>1.106.980.480</td><td>1.048.957.296</td></tr><tr><td>7</td><td>Improve Digital</td><td>705.674.016</td><td>333.772.368</td></tr><tr><td>8</td><td>Smart RTB+ (Smartadserver)</td><td>447.209.471</td><td>379.447.219</td></tr><tr><td>9</td><td>BidSwitch</td><td>211.016.311</td><td>262.461.860</td></tr><tr><td>10</td><td>ONE by AOL: Display Market Place</td><td>122.286.526</td><td>168.723.564</td></tr></tbody></table><p><em>Auswertungszeitraum: 30 Tage</em></p> </div> </div> <div class="elementor-element elementor-element-30b9a26 elementor-widget elementor-widget-text-editor" data-id="30b9a26" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Übersicht zeigt deutlich: <strong>In Bezug auf die Anbieter und die Anzahl der gehandelten Ad Impressions gibt es kaum Unterschiede zwischen Österreich und der Schweiz.</strong> Die Top 10 Exchanges sind dieselben und das Inventar ist in ähnlicher Quantität vorhanden.</p><p><strong>Deutliche Unterschiede zeigen sich allerdings beim Preis!</strong></p><p>So fallen in Österreich bei Impressions für UAP-Formate im Open Inventory im Schnitt etwa € 1,50 TKP (Media-Cost) an. In der Schweiz muss man schon fast doppelt so viel dafür bezahlen – nämlich knapp 3 € TKP.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-63b9ef0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63b9ef0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d84856" data-id="1d84856" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ba340f8 elementor-widget elementor-widget-heading" data-id="ba340f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Noch Fragen? Wir beraten Sie gerne zum Thema Display Advertising und Ad Exchange in D&V 360! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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