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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Programmatic Video Inventar in Österreich - Was gibt's?</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg);"><div class="container"><h1>Programmatic Video Inventar in Österreich - Was gibt's?</h1><p class="author">von Michaela Heger</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">27. November 2017</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Video ist das große Thema - Video-Ads sind in aller Munde; zurecht, denn die Ergebnisse selbst mit einfachen Werbemitteln sprechen für sich</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="26340" class="elementor elementor-26340" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2a705206 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a705206" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d0b18" data-id="f1d0b18" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a108bef elementor-widget elementor-widget-text-editor" data-id="a108bef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Buchungsmöglichkeiten sind mittlerweile vielfältig – deshalb betrachten wir einmal, wieviel <strong>Video-Inventar in Österreich via Open Auction</strong> im RTB verfügbar ist. Daneben gibt es natürlich noch <strong>private Deals</strong> bei etlichen Publishern und natürlich das gesamte YouTube-Inventar (zumindest, wenn man <a href="https://e-dialog.group/programmatic/double-click/">DoubleClick als DSP</a> hat).</p><p><span class="s1">Die programmatische Buchung ermöglicht eine effiziente und datengetriebene Auslieferung – und übrigens die selben, vielfältigen <a href="https://e-dialog.group/blog/display/das-online-targeting-kompendium-fuer-rtb/">Targeting-Optionen</a> wie für Display Ads.</span></p><p>Doch wie setzt sich das hierzulande verfügbare Open-Inventory überhaupt zusammen? Welche Environments und Ad-Positionen sind verfügbar? Darüber soll dieser Artikel aufklären.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b6a1c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b6a1c7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-634082b" data-id="634082b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a82dc12 elementor-widget elementor-widget-heading" data-id="a82dc12" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Video Inventory – buchbare Formate </h2> </div> </div> <div class="elementor-element elementor-element-e716885 elementor-widget elementor-widget-text-editor" data-id="e716885" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Ausspielung von Video Ads kann in verschiedenen Environments erfolgen, welche gezielt im Targeting ein- oder ausgeschlossen werden können:</p> </div> </div> <div class="elementor-element elementor-element-ee6a712 elementor-widget elementor-widget-image" data-id="ee6a712" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="698" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg" class="attachment-large size-large wp-image-23320" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-300x262.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-768x670.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2.jpg 1116w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7eeaa01 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7eeaa01" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b83f11d" data-id="b83f11d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-83b9648 elementor-widget elementor-widget-heading" data-id="83b9648" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Potentielle Impressions nach Environment </h2> </div> </div> <div class="elementor-element elementor-element-04ffce7 elementor-widget elementor-widget-text-editor" data-id="04ffce7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Welche dieser Environments das meiste Potential an Impressions aufweist, zeigt die folgende Grafik:</p> </div> </div> <div class="elementor-element elementor-element-1347de9 elementor-widget elementor-widget-image" data-id="1347de9" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="769" height="475" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20769%20475'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23321" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/chart15.png 769w, https://e-dialog.group/wp-content/uploads/2022/02/chart15-300x185.png 300w" data-lazy-sizes="(max-width: 769px) 100vw, 769px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/chart15.png" /><noscript><img decoding="async" width="769" height="475" src="https://e-dialog.group/wp-content/uploads/2022/02/chart15.png" class="attachment-large size-large wp-image-23321" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/chart15.png 769w, https://e-dialog.group/wp-content/uploads/2022/02/chart15-300x185.png 300w" sizes="(max-width: 769px) 100vw, 769px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Grafik: Potentielle Impressions/30 Tage in Österreich (Oktober 2017)</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-8c757b5 elementor-widget elementor-widget-text-editor" data-id="8c757b5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die meisten Impressions sind via Desktop Web, Mobile App/Web sowie Mobile App Interstitial verfügbar.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-eed955c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eed955c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4833dc9" data-id="4833dc9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-434abfc elementor-widget elementor-widget-heading" data-id="434abfc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Pre Roll Ads dominieren </h2> </div> </div> <div class="elementor-element elementor-element-8e93050 elementor-widget elementor-widget-text-editor" data-id="8e93050" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Großteil der verfügbaren Ad Positionen ist als Pre-Roll verfügbar, die genaue Aufteilung verdeutlicht die folgende Tabelle:</p> </div> </div> <div class="elementor-element elementor-element-df72049 elementor-widget elementor-widget-image" data-id="df72049" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="525" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20525'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23322" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55-300x197.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55-768x504.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55.png" /><noscript><img loading="lazy" decoding="async" width="800" height="525" src="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55.png" class="attachment-large size-large wp-image-23322" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55-300x197.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-29-um-20.39.55-768x504.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-37e2c3a elementor-widget elementor-widget-text-editor" data-id="37e2c3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Targeting können die einzelnen Positionen ein- bzw. ausgeschlossen werden. Für einen starken Branding-Effekt macht es also Sinn, auf das verfügbare Pre- bzw. Mid-roll Inventar zu bieten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-72a7932 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72a7932" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c221c9b" data-id="c221c9b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b5c0d9 elementor-widget elementor-widget-heading" data-id="7b5c0d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-1c64194 elementor-widget elementor-widget-text-editor" data-id="1c64194" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für Desktop, als auch Mobile-App und -Web gibt es das meiste verfügbare Inventar.<br />Video-Ads spielen Ihre Stärke vor allem im Upper-Funnel aus – das mit dem verfügbaren Inventar hervorragend möglich und sollte intensiv genutzt werden!</p><p>Wie immer kommt es auf eine gute Datenstrategie, Steuerung und Optimierung an.</p> </div> </div> <div class="elementor-element elementor-element-48f4c19 elementor-widget elementor-widget-heading" data-id="48f4c19" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Gerne helfen wir Ihnen dabei genauso wie bei der Produktion geeigneter Video Werbemittel. Kontaktieren Sie uns! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-64072 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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