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class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: 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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Consent Management</span> <span class="arrow">></span> <span class="child">Das Leben nach den 3rd-Party Cookies - Ein Leitfaden</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg);"><div class="container"><h1>Das Leben nach den 3rd-Party Cookies - Ein Leitfaden</h1><p class="author">von Lisa Weichselbaum</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">16. Juni 2021</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Das Ende der Third-Party Cookies wirft immer längere Schatten. Wir sagen: Panik ist keine nötig, wenn man jetzt beginnt! In diesem Leitfaden erklären wir Schritt für Schritt, wie Sie Audit, Strategie & Umsetzung für eine Post-Cookie-Strategie angehen können.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Consent Management</div><p><p>Von der Pflicht zur Kür - wir bieten Ihnen wohlüberlegte Consent-Management-Lösungen für alle Bereiche und Branchen an. </p> </p><a href="/daten-nutzen/#consent-management" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="28012" class="elementor elementor-28012" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1fa4cb51 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1fa4cb51" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-419223ee" data-id="419223ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5714e60c elementor-widget elementor-widget-heading" data-id="5714e60c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1. Don’t panic!</h2> </div> </div> <div class="elementor-element elementor-element-29c4f60b elementor-widget elementor-widget-text-editor" data-id="29c4f60b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Welt wird sich – genau wie nach Inkrafttreten der DSGVO – auch hier weiterdrehen. Die riesige Chance ist, mit einer guten Strategie und Vorbereitung besser als der Mitbewerb dazustehen. Oder zu verlieren.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c07313 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c07313" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bb81a7" data-id="4bb81a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dff097f elementor-widget elementor-widget-heading" data-id="dff097f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">2. Analyse und Strategie</h2> </div> </div> <div class="elementor-element elementor-element-5067d98 elementor-widget elementor-widget-text-editor" data-id="5067d98" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Kaum ein Unternehmen kann ad-hoc eine Systemlandkarte und Dokumentation ihrer Kunden- und Marketingdaten zeigen. Jetzt ist die ideale Gelegenheit, das nachzuholen und auf Basis dessen eine Strategie für die Post-Cookie Ära zu entwickeln. Das wichtigste dabei: Stärkung der First-Party-Daten und Sicherstellung von Data-Ownership auf allen Werbesystemen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ca9186d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ca9186d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fb6cd3" data-id="9fb6cd3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1b0a389 elementor-widget elementor-widget-heading" data-id="1b0a389" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3. Consent-Konformität sicherstellen</h2> </div> </div> <div class="elementor-element elementor-element-eb7556d elementor-widget elementor-widget-text-editor" data-id="eb7556d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Laut unserer Studie zur Konformität und Zukunftssicherheit der Consent-Management-Implementierungen der Top-D-A-CH-Unternehmen stehen die meisten Sites schlecht da. Sowohl zur Sicherung der DSGVO-Konformität als auch zur Vorbereitung auf die e-Privacy-Verordnung ist es jetzt an der Zeit, holistische Enterprise CMPs (Consent Management Platforms) zu implementieren.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d2f30ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2f30ae" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66e54e" data-id="c66e54e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c41b05a elementor-widget elementor-widget-heading" data-id="c41b05a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4. Aufbau Marketing DWH & CDP</h2> </div> </div> <div class="elementor-element elementor-element-6dcbcad elementor-widget elementor-widget-text-editor" data-id="6dcbcad" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Jetzt ist die Zeit, die Marketing-Roh(!)-Daten in einem eigenen Marketing-Data-Warehouse beziehungsweise einer CDP zu konsolidieren. Achten Sie dabei auf Echtzeitfähigkeit, Latenzen des Imports und die Audience-Berechnung – eine zwei Stunden alte Targetingliste ist in der entscheidenden Phase zu alt.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-30434f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="30434f2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b8baf9" data-id="4b8baf9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8cc37be elementor-widget elementor-widget-heading" data-id="8cc37be" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">5. Nutzen der besten Tools und Strategien von Techanbietern und Plattformen</h2> </div> </div> <div class="elementor-element elementor-element-c23cda0 elementor-widget elementor-widget-text-editor" data-id="c23cda0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Facebook, Google und Co bieten eigene Lösungsansätze – diese sind intelligent zu nutzen. Alle davon! Dazu kommen ID-Lösungen, die vor allem von allen anderen vorangetrieben werden. Das Gute: Mit den neu entstehenden „Data Clean Rooms“ können nun privacy-konform Anbieterdaten mit eigenen verknüpft und via Machine-Learning-Modellen analysiert und aktiviert werden.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-72b348e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72b348e3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d305485" data-id="d305485" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-440a394 elementor-widget elementor-widget-text-editor" data-id="440a394" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Wenn Sie sich für dieses Thema interessieren und/oder Unterstützung von branchenführenden ExpertInnen suchen, würden wir uns sehr freuen, Sie entsprechend Ihren spezifischen Anforderungen zu beraten!</h3> </div> </div> <div class="elementor-element elementor-element-46e251e5 elementor-widget elementor-widget-heading" data-id="46e251e5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontaktieren Sie uns gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> <div class="elementor-element elementor-element-3bc0a3e9 elementor-widget elementor-widget-text-editor" data-id="3bc0a3e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Post Cookie Ära FAQ: Falls Sie auf diese Seite gestoßen sind auf der Suche nach unserem Whitepaper: Post Cookie Ära FAQ – dieses ist leider aktuell nicht verfügbar. Wir beraten Sie aber sehr gerne und beantworten Ihre Fragen persönlich.</span></p> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-64072 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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