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</div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/">Lead Nurturing – 7 Möglichkeiten, um Ihre Kundendaten anzureichern</a></h2><a href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/"><img fetchpriority="high" width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png" /><noscript><img fetchpriority="high" width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Keine Personalisierung ohne Daten. Wir zeigen Ihnen 7 Möglichkeiten, wie Sie Ihre Kontaktdaten effektiv anreichern können. So steht Ihrer Personalisierungs-Strategie nichts mehr im Wege.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/">E-Mail Marketing: Was Sie dürfen und was nicht – 10 Use Cases</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1.jpg 1920w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In 10 Use Cases zeigen wir typische Situationen im E-Mail Marketing, wo bei Marketern mitunter noch Unsicherheit herrscht, wie hier rechtskonform vorzugehen ist. Mit Inkrafttreten der DSGVO wurde die Art und Weise, wie E-Mail Marketing betrieben werden darf, strenger reglementiert.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/qualitativ-hochwertige-e-mail-adressen-generieren/">Qualitativ hochwertige E-Mail Adressen generieren</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/qualitativ-hochwertige-e-mail-adressen-generieren/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren.jpg 1920w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1024x683.jpg" /><noscript><img loading="lazy" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>E-Mail Marketing ist einer der effektivsten Kanäle im Online Marketing. Gerade im Hinblick auf das Ende der 3rd-Party Cookies gewinnt es immer mehr an Bedeutung. In diesem Blogbeitrag geben wir 6 Tipps, wie Sie qualitativ hochwertige und für Ihr Unternehmen relevante E-Mail Adressen mit relativ wenig Aufwand generieren können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/das-ende-der-offnungs-rate-wie-sich-das-ios-15-update-auf-ihr-e-mail-marketing-auswirken-wird/">Das Ende der Öffnungs-Rate? Wie sich das iOS 15 Update auf Ihr E-Mail Marketing auswirken wird</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/das-ende-der-offnungs-rate-wie-sich-das-ios-15-update-auf-ihr-e-mail-marketing-auswirken-wird/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-2048x1365.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1024x683.jpg" /><noscript><img loading="lazy" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-2048x1365.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Änderungen mit iOS 15 im Überblick Mit dem iOS 15 Update baut Apple das “Mail Privacy Protection” Feature in die Apple Mail App ein. Aktivieren Nutzer dieses Feature, können Öffnungen von E-Mails in Apple Mail nicht mehr getrackt, und die IP Adressen der Empfänger nicht mehr nachvollzogen werden. Apple unterbindet das Tracking durch Zwischenschaltung […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-betreffzeile-optimieren-10-tipps-fur-effektive-betreffs-mit-beispielen/">E-Mail Betreffzeile optimieren: 10 Tipps für effektive Betreffs mit Beispielen</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-betreffzeile-optimieren-10-tipps-fur-effektive-betreffs-mit-beispielen/"><img width="800" height="448" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20448'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-300x168.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-768x430.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1.png" /><noscript><img width="800" height="448" src="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-300x168.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-768x430.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>“Newsletter öffne dich!” – mit diesem Titel haben wir vor einiger Zeit schon einmal einen Blogartikel verfasst, in dem wir Ihnen wertvolle Tipps für das Verfassen effektiver Betreffzeilen mitgegeben haben. In der Zwischenzeit gab es in puncto wirksame Betreffzeilen weitere Erkenntnisse und Trends, die wir in diesem Blogartikel ergänzend aufgreifen möchten. Die Betreffzeile ist nicht […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/personalisiertes-mailing-so-wird-ihr-newsletter-fur-ihre-leser-relevant/">Personalisiertes Mailing » So wird Ihr Newsletter für Ihre Leser relevant</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/personalisiertes-mailing-so-wird-ihr-newsletter-fur-ihre-leser-relevant/"><img width="800" height="539" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20539'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung.jpg 1015w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-768x518.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung.jpg" /><noscript><img width="800" height="539" src="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung.jpg 1015w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-768x518.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Der Posteingang ist voll, die Zeit ist knapp. Wie Sie es mit Individualisierung schaffen, Ihre Empfänger trotzdem zum Lesen und Klicken zu motivieren.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/6-erste-schritte-zur-perfektion-im-e-mail-marketing/">6 erste Schritte zur Perfektion im E-Mail Marketing</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/6-erste-schritte-zur-perfektion-im-e-mail-marketing/"><img width="800" height="567" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20567'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-300x213.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-768x545.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit.jpg" /><noscript><img width="800" height="567" src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-300x213.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-768x545.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Zuerst Pflicht und Perfektion, dann die Kür – in diese drei Phasen lassen sich auch unsere E-Mail Marketing Levels einteilen. Diesmal: Level 2 – Perfektion.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/7-absolute-must-haves-im-e-mail-marketing/">7 absolute “Must-Haves” im E-Mail Marketing</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/7-absolute-must-haves-im-e-mail-marketing/"><img width="800" height="573" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20573'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-1024x734.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-300x215.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-768x551.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit.png 1116w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-1024x734.png" /><noscript><img width="800" height="573" src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-1024x734.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-1024x734.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-300x215.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-768x551.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit.png 1116w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Für alle Einsteiger zum Thema E-Mail Marketing: Wir zeigen Ihnen, worauf es beim E-Mail Marketing heutzutage in der Startphase ankommt und worauf Sie auch als Neuling unbedingt achten sollten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/">Opt-In Prozess » Single oder Double Opt-In beim Newsletter</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/"><img width="800" height="462" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20462'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-300x173.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg" /><noscript><img width="800" height="462" src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-300x173.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sowohl der Single bzw. Confirmed als auch der Double Opt-In Prozess haben ihre Vor- und Nachteile. Wir zeigen die Pros und Contras der Newsletter Anmelde-Verfahren.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/optin-layer-%e2%89%a0-optin-layer/">OptIn Layer ≠ OptIn Layer</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/optin-layer-%e2%89%a0-optin-layer/"><img width="172" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20172%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/baumax_optin_layer1.png" /><noscript><img width="172" height="246" src="https://e-dialog.group/wp-content/uploads/2022/02/baumax_optin_layer1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Newsletter OptIn Offensiven in Form von Layern oder Pop-ups werden immer beliebter. Eine User-freundliche Möglichkeit ist ein OptIn Layer auf Basis von kundenspezifischen Daten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/die-4-wichtigsten-e-mail-marketing-kennzahlen-wie-sie-diese-verbessern/">Die 4 wichtigsten E-Mail Marketing Kennzahlen + wie Sie diese verbessern</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/die-4-wichtigsten-e-mail-marketing-kennzahlen-wie-sie-diese-verbessern/"><img width="332" height="283" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20332%20283'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png 332w, https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen-300x256.png 300w" data-lazy-sizes="(max-width: 332px) 100vw, 332px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png" /><noscript><img width="332" height="283" src="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png 332w, https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen-300x256.png 300w" sizes="(max-width: 332px) 100vw, 332px" /></noscript></a><p>Wir erklären Ihnen die wichtigsten Standard-Leistungsindikatoren (KPIs) für Ihre Mailings und Newsletter – und verraten Ihnen mögliche Optimierungsmaßnahmen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/newsletter-offne-dich-11-tipps-wie-sie-mit-effektiveren-betreffzeilen-ihre-offnungsraten-steigern/">Newsletter öffne dich: 11 Tipps wie Sie mit effektiveren Betreffzeilen Ihre Öffnungsraten steigern</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/newsletter-offne-dich-11-tipps-wie-sie-mit-effektiveren-betreffzeilen-ihre-offnungsraten-steigern/"><img width="249" height="150" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20249%20150'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/betreffzeile.png" /><noscript><img width="249" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/betreffzeile.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Die Betreffzeile in einem Newsletter zu erstellen ist nicht einfach, immerhin entscheidet sie darüber, ob Ihr Mail geöffnet wird oder nicht. Holen Sie sich 11 Tipps, die Ihnen helfen Ihre Öffnungsraten zu steigern.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/tipps-fur-die-auswahl-eines-e-mail-marketing-tools/">Tipps für die Auswahl eines E-Mail-Marketing Tools</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/tipps-fur-die-auswahl-eines-e-mail-marketing-tools/"><img width="408" height="392" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20408%20392'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl-300x288.jpg 300w" data-lazy-sizes="(max-width: 408px) 100vw, 408px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg" /><noscript><img width="408" height="392" src="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl-300x288.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></noscript></a><p>Von Gratistools über Tools für Mittelunternehmen bis Enterprise-Modellen – es scheint ein E-Mail-Marketing Tool für jedes Unternehmen zu geben. Doch welches Tool ist wirklich das richtige für Ihre Anforderungen?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/totgesagte-leben-langer-warum-e-mail-marketing-so-effektiv-ist/">Totgesagte leben länger: Warum E-Mail Marketing so effektiv ist</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/totgesagte-leben-langer-warum-e-mail-marketing-so-effektiv-ist/"><img width="604" height="422" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20604%20422'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png 604w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist-300x210.png 300w" data-lazy-sizes="(max-width: 604px) 100vw, 604px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png" /><noscript><img width="604" height="422" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png 604w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist-300x210.png 300w" sizes="(max-width: 604px) 100vw, 604px" /></noscript></a><p>E-Mail Marketing: häufig eingesetzt und doch zumeist unterschätzt. Da kann sich schon einmal schnell das Gerücht verbreiten: E-Mail Marketing ist tot. Doch die Zahlen sprechen eine eindeutige Sprache!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/kundenbindung-durch-eine-erfolgreiche-e-mail-willkommenskampagne-steigern/">Kundenbindung durch eine erfolgreiche E-Mail-Willkommenskampagne steigern</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/kundenbindung-durch-eine-erfolgreiche-e-mail-willkommenskampagne-steigern/"><img width="220" height="146" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20146'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/willkommen_matte1.jpg" /><noscript><img width="220" height="146" src="https://e-dialog.group/wp-content/uploads/2022/02/willkommen_matte1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Eine erfolgreiche Willkommenskampagne im E-Mail Marketing ist das A & O für eine langfristige Kundenbindung. Jetzt muss schnell der Eindruck geschaffen werden, dass jeder individuelle Kunde wichtig ist.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/newsletter-a-b-testing-so-erreichen-sie-hohere-offnungs-klickraten/">Newsletter A/B Testing: So erreichen Sie höhere Öffnungs- & Klickraten</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/newsletter-a-b-testing-so-erreichen-sie-hohere-offnungs-klickraten/"><img width="382" height="357" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20382%20357'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing-300x280.jpg 300w" data-lazy-sizes="(max-width: 382px) 100vw, 382px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg" /><noscript><img width="382" height="357" src="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing-300x280.jpg 300w" sizes="(max-width: 382px) 100vw, 382px" /></noscript></a><p>Beim A/B Testing wird mit einem E-Mail Marketing Tools die bessere von mehreren Versionen bestimmt. A/B Tests bieten dabei unzählige Möglichkeiten Ihren Newsletter zu optimieren und aus den Ergebnissen zu lernen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/buchvorstellung-trojanisches-marketing-ii/">Buchvorstellung: Trojanisches Marketing II</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/buchvorstellung-trojanisches-marketing-ii/"><img width="78" height="100" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2078%20100'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/trojanisches_marketing_bild.jpg" /><noscript><img width="78" height="100" src="https://e-dialog.group/wp-content/uploads/2022/02/trojanisches_marketing_bild.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Roman Anlanger und Wolfgang Engel zeigen im Marketingratgeber „Trojanisches Marketing“, wie sich mit unkonventionellen Methoden und kleinen Budgets, große Marketingwirkung erzielen lässt. Gewinnen Sie das Buch:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/best-practice-opt-out-seite-von-fab/">Best Practice Opt-Out Seite von fab</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/best-practice-opt-out-seite-von-fab/"><img width="600" height="191" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20191'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0-300x96.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" /><noscript><img width="600" height="191" src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0-300x96.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript></a><p>Keine Ahnung, warum seine Newsletter an unsere Kontaktadresse schickt…es nervt und das soll abgestellt werden. Ein Klick auf liefert diese hervorragende Newsletter Abmeldeseite. Sehen Sie selbst:</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" 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data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" 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