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</div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Google Firebase Analytics » So funktioniert App Tracking NEU</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Google Firebase Analytics » So funktioniert App Tracking NEU</h1><p class="author">von Michaela Linhart</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">21. Juni 2016</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Google Firebase Analytics ist die neue, integrierte Mobile Development Suite mit 15 Tools für Android, iOS und Web Apps. Sie wurde konzipiert um Apps einfacher denn je zu entwickeln und erfolgreich wie nie zuvor zu machen. Damit wird das bisherige App Tracking mit Google Analytics völlig revolutioniert: Neues Analyse Tool, neue GTM Version, neues Service SDK. Und wer Google kennt, weiß wieso wir jetzt völlig aus dem Häuschen sind!</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="25999" class="elementor elementor-25999" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7483906a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7483906a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7c3a8" data-id="b7c3a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-be1ee3a elementor-widget elementor-widget-image" data-id="be1ee3a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="445" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20445'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23078" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-300x167.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-768x427.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="445" src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics.png" class="attachment-large size-large wp-image-23078" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-300x167.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-768x427.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8fbae43 elementor-widget elementor-widget-text-editor" data-id="8fbae43" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p><span style="font-weight: 400;">Vorgestellt und gelaunched wurde die App Suite auf der </span><a href="https://events.google.com/io2016/"><span style="font-weight: 400;">Google I/O Developer Konferenz</span></a><span style="font-weight: 400;"> im Mai dieses Jahres. Das Schlüsselprinzip ist ihr USP: </span><b>Developers First!</b></p><p><span style="font-weight: 400;">Google hat eines verstanden: Wer Spaß an der Entwicklung einer App haben will, muss auch das Tool dazu gerne nutzen. Deswegen steht die Developer-Experience bei Google Firebase Analytics im Vordergrund, die durch </span><a href="https://firebase.google.com/docs/"><span style="font-weight: 400;">exzellente Dokumentation</span></a><span style="font-weight: 400;"> und </span><a href="https://firebase.google.com/support/"><span style="font-weight: 400;">gratis Support</span></a><span style="font-weight: 400;"> zusätzlich erweitert wird. Dazu kommt, dass Firebase Open Source und der Quellcode </span><a href="https://github.com/firebase"><span style="font-weight: 400;">auf GitHub verfügbar</span></a><span style="font-weight: 400;"> ist!</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ccb2272 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ccb2272" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8062db" data-id="f8062db" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b4c0930 elementor-widget elementor-widget-heading" data-id="b4c0930" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Google Firebase Analytics </h2> </div> </div> <div class="elementor-element elementor-element-b532d5f elementor-widget elementor-widget-text-editor" data-id="b532d5f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Herzstück der Suite ist <a href="https://firebase.google.com/docs/analytics/?utm_campaign=Firebase_featureoverview_awareness_analytics_en_05-18-16_&utm_source=GA&utm_medium=blog">Google </a><a href="https://firebase.google.com/docs/analytics/?utm_campaign=Firebase_featureoverview_awareness_analytics_en_05-18-16_&utm_source=GA&utm_medium=blog">Firebase Analytics</a>: Das<b> neue, gratis und unlimitiert nutzbare Analyse Tool</b>! Im Vordergrund der Analyse stehen User und deren Interaktionen mit der App (nicht wie in Google Analytics Sessions und Pageviews): Damit kann vom Kerngeschäft über spezifische Events ALLES gemessen werden. <i>Ohne der Berücksichtigung von Quotas! Ohne der Berücksichtigung von Sampling!</i></p><p>Mit dem Einbau des Basis Tracking Codes sind bereits jede Menge Informationen im <a href="https://support.google.com/firebase/answer/6317517?hl=en&ref_topic=6317489">Dashboard vom Firebase Analytics</a> verfügbar: von technischen Daten wie App Version über allerhand User Engagement, Retention und Revenue Werte und sogar demografische Daten und User Interessen. <em>Schauen Sie sich dazu die </em><em><a href="https://www.youtube.com/watch?v=EQJTx1nDr_Q">Introduction to Firebase</a> auf YouTube an (ca. 4 Minuten lang).</em></p> </div> </div> <div class="elementor-element elementor-element-d4408d0 elementor-widget elementor-widget-image" data-id="d4408d0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="795" height="497" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20795%20497'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23079" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard.png 795w, https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard-300x188.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard-768x480.png 768w" data-lazy-sizes="(max-width: 795px) 100vw, 795px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard.png" /><noscript><img decoding="async" width="795" height="497" src="https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard.png" class="attachment-large size-large wp-image-23079" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard.png 795w, https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard-300x188.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Firebase-Analytics-Dashboard-768x480.png 768w" sizes="(max-width: 795px) 100vw, 795px" /></noscript> </div> </div> <div class="elementor-element elementor-element-27cbf75 elementor-widget elementor-widget-text-editor" data-id="27cbf75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der <b>Schwerpunkt von Google Firebase Analytics sind Ereignisse</b>, d.h. Interaktionen die User mit der App haben. Google selbst stellt <a href="https://support.google.com/firebase/answer/6317485?hl=de&ref_topic=6317484" target="_blank" rel="noopener">zahlreiche Standard Events</a> zur Verfügung – und es können bis zu 500 benutzerdefinierte Ereignisse zusätzlich implementiert werden.</p><p>Auch Zusatzinformationen wie Spielestand, Lieblingssportart, etc. können mittels <strong>“User Properties” (vglb. mit Custom Dimensions)</strong> getrackt werden: bis zu 25 benutzerdefinierte User Properties stehen dabei zur Verfügung. </p><p>Sind erstmal alle Informationen getrackt, können <b>weitere Maßnahmen</b> ergriffen werden z.B. indem Gruppen von Usern (Audiences) erstellt werden, die z.B. durch AdWords Remarketing retargetet oder mit Notifications benachrichtigt werden. Hier stellt Google Firebase Analytics wirklich jede Menge Möglichkeiten zur Verfügung: <em>Sehen Sie sich diese in einem kurzen </em><em><a href="https://www.youtube.com/watch?v=iT6EaIwtonY">YouTube Video</a> an (ca. 3 Minuten lang).</em></p><p><b><i>Stellen Sie sich jetzt die Frage ob Firebase Google Analytics für Apps ersetzt?</i></b> Ja, das tut es! Firebase stellt Ihnen von Haus aus wesentlich mehr Informationen zur Verfügung, als Google Analytics es bisher getan hat. Sie können Ihre App Daten dennoch weiterhin in Google Analytics erfassen: Entweder automatisch, indem Sie <a href="https://support.google.com/analytics/answer/6392697?hl=de">Firebase mit GA verknüpfen</a>. In diesem Fall müssen Sie jedoch eine neue GA Property mit den Firebase Einstellungen erstellen (siehe Screenshot). Firebase wird dann vollends in GA integriert. Oder indem Sie Ihre Daten weiterhin über den GTM an die bisherige GA Property senden – dann jedoch ohne den zusätzlichen Daten, die Firebase automatisch zur Verfügung stellt.</p> </div> </div> <div class="elementor-element elementor-element-41da7c0 elementor-widget elementor-widget-image" data-id="41da7c0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="434" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20434'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23080" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property-300x163.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property-768x416.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property.png" /><noscript><img loading="lazy" decoding="async" width="800" height="434" src="https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property.png" class="attachment-large size-large wp-image-23080" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property-300x163.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/GA-Firebase-Property-768x416.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7990ae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7990ae9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73a50d0" data-id="73a50d0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9501613 elementor-widget elementor-widget-heading" data-id="9501613" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der GTM for Mobile V2 </h2> </div> </div> <div class="elementor-element elementor-element-b7c328a elementor-widget elementor-widget-text-editor" data-id="b7c328a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Tolle, Google bietet weiterhin die Möglichkeit App Daten mit dem GTM for Mobile on the fly zu erfassen – und zwar mit der neuen <a href="https://developers.google.com/tag-manager/">Version 2 des GTM</a>. Eine weitere Revolution, denn dieser baut nun auf Google Firebase Analytics auf und verwendet statt dem dataLayer die Firebase Syndax. Eine Integration in Apps ist also noch viel einfacher als bisher! <i>(Alle Vorteile zur Nutzung des GTMs können </i><a href="https://e-dialog.group/blog/webanalyse/app-tracking-mit-google-analytics-wie-geht-das/"><i>hier</i></a><i> nochmal nachgelesen werden.)</i></p><p>Einziger Wehrmutstropfen, der <b>GTM for Mobile V2 ist kein Stand-alone Produkt</b> mehr: Er wird mit der <b>Firebase SDK</b> installiert und muss auch mit den Firebase Syndax implementiert werden. Zudem muss ein neuer GTM Container erstellt werden, da sich die Konfiguration im Hintergrund komplett geändert hat. Und wurde bisher mit Datenschichtvariablen gearbeitet, ist es auch nicht möglich, den alten Container zu exportieren und in den neuen zu importieren – das muss dann leider händisch erfolgen. Daher lautet die Empfehlung von Google selbst, mit dem Upgrade auf Firebase ein komplett neues Setup zu starten. Einziger Vorteil: Es ist DIE Gelegenheit seine Tracking Strategie zu überdenken und zu verbessern! 😉</p> </div> </div> <div class="elementor-element elementor-element-6622365 elementor-widget elementor-widget-image" data-id="6622365" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="596" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20596'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23081" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-1024x763.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-300x223.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-768x572.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2.png 1082w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-1024x763.png" /><noscript><img loading="lazy" decoding="async" width="800" height="596" src="https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-1024x763.png" class="attachment-large size-large wp-image-23081" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-1024x763.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-300x223.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2-768x572.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/GTM-for-Mobile-V2.png 1082w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-39a0993 elementor-widget elementor-widget-text-editor" data-id="39a0993" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><i>Stellen Sie sich nun die Frage was mit der vorherigen Version des GTM und der vorhandenen (legacy) SDK passiert?</i></b> Keine Sorge, diese bleibt Ihnen noch eine geraume Zeit erhalten! D.h. Sie müssen nicht von heute auf morgen auf Firebase umsteigen. Aber: Sie sollten das Upgrade einplanen, denn neue Features werden nur noch auf Firebase bereitgestellt. Außerdem wird Google früher oder später den Support der Mobile SDK komplett einstellen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e7bbc72 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e7bbc72" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67f9bec" data-id="67f9bec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-084cb31 elementor-widget elementor-widget-heading" data-id="084cb31" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vorteile: Darum auf Google Firebase Analytics upgraden </h2> </div> </div> <div class="elementor-element elementor-element-bafdefa elementor-widget elementor-widget-text-editor" data-id="bafdefa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im ersten Moment wird man eventuell ein bisschen erschlagen, wenn man erfährt, dass die neue GTM Version nur noch mit Firebase funktioniert und man plötzlich statt in Google Analytics in Firebase Analytics arbeiten “muss” – <em>zumindest ist es mir so gegangen…</em></p><p>ABER (und hier das große aber): Wenn Sie sich nur kurz mit Firebase beschäftigen, merken Sie wie unglaublich cool es ist! Hier alle Vorteile zusammengefasst:</p><ul><li><strong>Firebase ist (wie GA) großteils gratis</strong>: Kosten fallen nur bei der Nutzung der integrierten Datenbank, bei Daten Speicherung und Hosting an, sowie für Test Labs und der Google Cloud Integration. </li><li>Es sind <strong>15 Tools in einer Suite</strong> integriert, die App Developer vollends unterstützen und dazu super einfach genutzt werden können. Außerdem ist Firebase mit allen Google Produkten und Services w.z.B. AdWords und AdMob verknüpft, die Nutzung ist daher leichter den je. </li><li>Es gibt <strong>keine Quota Limits und kein Sampling.</strong></li><li>Firebase ist für <strong>Cross-Plattform kompatibel</strong>, d.h. für Android, iOS und Web Apps.</li><li>Der USP liegt auf der <strong>Developer-Experience</strong>: Es gibt umfangreiche Dokumentationen und sogar gratis Support.</li><li>Firbase nutzt den <strong>GTM for Mobile V2</strong> um Änderungen an der App on the fly durchzuführen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e0e9f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0e9f34" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b314e5" data-id="4b314e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-33a4453 elementor-widget elementor-widget-heading" data-id="33a4453" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">How to: Jetzt mit Firebase starten </h2> </div> </div> <div class="elementor-element elementor-element-f6eea11 elementor-widget elementor-widget-text-editor" data-id="f6eea11" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zum Schluss möchte ich Ihnen nicht vorenthalten, wie Sie in 3-6 einfachen Schritten jetzt sofort mit Firebase starten können.<i> Die gute Nachricht: Es geht ganz einfach!</i></p><ol><li>Zuerst müssen Sie die Firebase SDK für <a href="https://firebase.google.com/docs/analytics/android/start/">Android</a>, <a href="https://firebase.google.com/docs/analytics/ios/start">iOS </a>oder der <a href="https://firebase.google.com/docs/analytics/cpp/start">Web App (C++ Setup)</a> herunterladen und installieren.</li><li>Als nächstes wird die App in der <a href="https://console.firebase.google.com/project/test-app-61670/overview">Firebase Console</a> hinzugefügt: Dazu muss ein neues Projekt angelegt werden. Ein Wizzard führt den User Step by Step durch das Setup.</li><li>Im Anschluss wird der Basis Tracking Code in der App implementiert: Das sind nur 3 Code-Zeilen, die durch benutzerdefinierte Events und User Properties erweitert werden können. <em>Voila: Ihre Daten fließen in Firebase ein! </em></li><li><b>Erweiterung um GTM:</b> Möchten Sie den neuen Google Tag Manager for Mobile V2 nutzen, müssen Sie einen neuen GTM Container erstellen und diesen <a href="https://developers.google.com/tag-manager/android/v5/#fire-tags">zum Firebase Projekt hinzufügen</a>.</li><li>Erstellen Sie alle Tags, Trigger und Variablen. Erweitern Sie Ihr Tracking ggfs. um Events und User Properties. Testen Sie die Implementierung mit der Preview und Debug Version des GTM und publishen Sie den Container.</li><li><b>Erweiterung um GA:</b> Möchten Sie, dass Ihre Daten zusätzlich in GA einfließen, dann <a href="https://support.google.com/analytics/answer/6392697?hl=de">verknüpfen Sie Firebase mit GA</a>. </li></ol> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d35cf78 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d35cf78" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-560aeac" data-id="560aeac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bfb9647 elementor-widget elementor-widget-heading" data-id="bfb9647" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Sind Sie nun auch so motiviert wie ich? Dann starten Sie gleich los! Und wenn Sie Hilfe benötigen, dann sind Sie bei uns an der richtigen Stelle. Kontaktieren Sie uns gerne jederzeit unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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