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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/">Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"><img fetchpriority="high" width="800" height="535" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20535'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg" /><noscript><img fetchpriority="high" width="800" height="535" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg" class="attachment-large size-large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Optimieren Sie Ihre Werbekampagnen über verschiedene Kanäle hinweg! In diesem Artikel erfahren Sie, wie die Integration von Floodlight-Tracking und Data-Driven-Attributionsmodellen in SA360 Ihnen hilft, Conversions über Social-Media-, Such- und Display-Kampagnen zu verfolgen und zu optimieren Kanalübergreifende Performance zusammenführen Die Messung von Suche, Display, Video und Paid Social in verschiedenen Systemen ist eine Herausforderung. Dies führt […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/">Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"><img width="800" height="498" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20498'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg" /><noscript><img width="800" height="498" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg" class="attachment-large size-large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Abschaffung von Third-Party-Cookies hat einen bedeutenden Einfluss auf das digitale Marketing, insbesondere auf Werbeplattformen wie Google Ads. In dieser neuen Ära müssen Werbetreibende ihre Strategien überdenken und anpassen, um weiterhin effektiv zu werben und Zielgruppen zu erreichen. Unsere umfassende Checkliste hilft Ihnen dabei! 1. Überprüfung der Datenstrategie Die Basis für erfolgreiches Targeting und personalisierte […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/">Die Macht der Daten: Reportings im Google Merchant Center</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Reportings im Google Merchant Center sind ein hilfreiches Tool der Werbeanzeigenanalyse. Richtig eingesetzt, können sie helfen das vollste Potential aus Ihren Kampagnen zu schöpfen. Google Merchant Center Das Google Merchant Center ist ein essentielles Werkzeug für Online-Händler, um ihre Produkte auf Google zu präsentieren. Während die Produktverwaltung zweifellos wichtig ist, verbirgt sich hinter den Kulissen […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/">Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem umfassenden Leitfaden erfahren Sie, wie Sie ein effektives Google Ads Audit durchführen, um Ihre Kampagnenleistung zu optimieren und das Beste aus Ihrem Werbebudget zu machen. Schritt 1: Ziele klar definieren Bevor das Konto genauer unter die Lupe genommen wird, ist eines ganz wichtig: Beginnen Sie damit, präzise Ziele für Ihre Kampagnen festzulegen. Möchten […]</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/">3 SA360 Updates, die Sie für 2024 berücksichtigen sollten</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="3 SA360 Updates, die Sie für 2024 berücksichtigen sollten" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="3 SA360 Updates, die Sie für 2024 berücksichtigen sollten" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sowohl “New SA360” als auch GA4 bringen viel Veränderung mit sich. Welche Auswirkungen diese Umstellungen haben, zeigen wir Ihnen in diesem Beitrag. Das alte SA360 Interface verschwindet The end is near – so oder so ähnlich verhält es sich mit dem Shutdown des alten SA360 Interfaces. Nachdem diverse Hinweise im Konto schon länger darauf hindeuten, […]</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/">10 Tipps für nachhaltige Google Ads Search Kampagnen</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sie haben vor Kurzem voller Euphorie Ihre erste Google Ads Search Kampagne erstellt, welche nun schon seit einigen Wochen läuft, aber die Performance lässt zu wünschen übrig? Bei Google Ads gilt: Zeit ist Geld. Wer keine Übersicht über seine Kampagnen hat und nicht weiß, wie er diese optimieren kann, verliert jede Stunde wertvolles Werbebudget aufgrund […]</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-2022-trends-5-must-haves/">Google Ads 2022 – Trends & 5 Must-Haves</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-2022-trends-5-must-haves/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Blog Google Ads Trends & Must Haves 2022" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Blog Google Ads Trends & Must Haves 2022" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google verabschiedet sich von Smart Shopping und TrueView for Action Kampagnen. Welche weiteren Trends und Must Haves die Suchmaschinenmarketing-Branche 2022 beschäftigen zeigt dieser Blogartikel.</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/">Launch of the New Search Ads 360 Experience – großes Announcement</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google’s Search Ads 360 wird einem kompletten Relaunch unterzogen: Besseres Interface, Look&Feel und neue Funktionen – wir haben die Details!</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/success-story/maximale-performance-fuer-ratioform-dank-sa-360/">Maximale Performance für ratioform dank SA 360</a></h2><a href="https://e-dialog.group/success-story/maximale-performance-fuer-ratioform-dank-sa-360/"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Ratioform SA360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Ratioform SA360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></a><p>e-dialog implementiert Search Ads 360 für ratioform, wodurch der generische Anteil am Online Umsatz um 76% und den ROI um 26% gesteigert werden konnte! </p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/">Lifehacks für Ihre Weihnachtskampagne</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit dem richtigen KnowHow können jetzt noch schlagkräftige Kampagnen aufgesetzt und optimiert sowie Nutzen aus vorhandenen Daten gewonnen werden. Katia Meleady und Lukas Capek – unsere Experten für erfolgreiche datengetriebene Kampagnen – teilen ihre besten Lifehacks für erfolgreiche (Last Minute) datadriven Weihnachtskampagnen 2021. Last Minute Tipps für Display & Paid Social Kampagnen für das Weihnachtsgeschäft […]</p> </article> <article data-rocket-location-hash="ec60332f2a104c169efb0c39f54dcdb9" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/">Facebook Conversions API – Zukunftsorientiertes & browserunabhängiges Tracking</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog facebook-Conversion-API-1" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png" class="attachment-large size-large wp-post-image" alt="Blog facebook-Conversion-API-1" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Conversions API (CAPI) ist eine von Facebook entwickelte Lösung um Daten-Tracking browserunabhängig – und vor allen Dingen – verlässlicher zu machen.</p> </article> <article data-rocket-location-hash="d79387e6509dd43e4a649b9ca572a743" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/shopping-ads-das-google-tool-fur-einen-erfolgreichen-online-shop/">Shopping Ads – Das Google Tool für einen erfolgreichen Online-Shop</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/shopping-ads-das-google-tool-fur-einen-erfolgreichen-online-shop/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg" /><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag erfahren Sie alles zum Thema Google Shopping Ads und wie Sie davon profitieren können!</p> </article> <article data-rocket-location-hash="0eb106db87a72b626b595773bc7e1e78" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/awareness-kampagnen-auf-tiktok-first-mover-chance-fur-marketer/">Awareness-Kampagnen auf Tiktok: First-Mover-Chance für Marketer</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/awareness-kampagnen-auf-tiktok-first-mover-chance-fur-marketer/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Tiktok" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok-768x432.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok.png" /><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok.png" class="attachment-large size-large wp-post-image" alt="Tiktok" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>TikTok bietet die Chance, First-Mover-Vorteile zu nutzen und für wenig Geld eine große Anzahl relevanter UserInnen zu erreichen!</p> </article> <article data-rocket-location-hash="34b3fee1a96ddd1a2859033b924eb07b" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-suchkampagnen-einstellungen-ein-leitfaden-fur-anfanger/">Google Suchkampagnen-Einstellungen – Ein Leitfaden für Anfänger</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-suchkampagnen-einstellungen-ein-leitfaden-fur-anfanger/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Eine schrittweise Anleitung zum erfolgreichen Einrichten von Google Suchkampagnen, inklusive Tipps, welche Einstellungen für Ihre Kampagne genau die richtigen sein könnten!</p> </article> <article data-rocket-location-hash="60c02fdb8ab96fe2114b89a07696d0ff" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/was-ist-google-werbung-und-wie-funktioniert-sie/">Was ist Google-Werbung und wie funktioniert sie?</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/was-ist-google-werbung-und-wie-funktioniert-sie/"><img width="800" height="580" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20580'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-300x218.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-768x557.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg" /><noscript><img width="800" height="580" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-300x218.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-768x557.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google hat ein sogenanntes Google Ads-System, mit dem Produkte oder Dienstleistungen online beworben werden. Doch wie funktioniert das Ganze?</p> </article> <article data-rocket-location-hash="ac6a50468c6c83e778fd70411805ea02" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/reporting-moglichkeiten-in-dv360/">Reporting-Möglichkeiten in DV360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/reporting-moglichkeiten-in-dv360/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>DV360 bietet zahlreiche Möglichkeiten, um die Performance von Live-Kampagnen zu reporten und bessere Entscheidungen zur Optimierung zu treffen. Die wichtigsten 3 haben wir hier für Sie zusammengefasst!</p> </article> <article data-rocket-location-hash="18a73528de6c71e010b87b163b20bc63" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-local-campaigns/">Google Local Campaigns</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-local-campaigns/"><img width="800" height="593" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20593'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-300x222.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-768x569.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg" /><noscript><img width="800" height="593" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-300x222.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-768x569.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sie suchen nach einer Möglichkeit, Kunden direkt zu Ihren Unternehmensstandorten zu bringen? Dann möchten wir Ihnen heute die Local Campaigns von Google Ads vorstellen.</p> </article> <article data-rocket-location-hash="b869c6ca6e37a196438780f5c7428de2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/">Google Ads Brand Kampagnen – sinnvoll oder unnötige Geldverschwendung?</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/"><img width="800" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20576'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-300x216.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-768x553.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg" /><noscript><img width="800" height="576" src="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-300x216.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-768x553.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Durch eine Brand Anzeige können Sie aktions-unabhängige Botschaften und Themen für Awareness Aufbau an Ihre Zielgruppe kommunizieren. Alles Wissenswerte dazu erfahren Sie im Blogartikel!</p> </article> <article data-rocket-location-hash="d0349682ae87bde95466b84fd7d19ad8" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/floodlight-conversion-tracking/">Floodlight Conversion Tracking</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/floodlight-conversion-tracking/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erklären wir, wozu Floodlight eingesetzt wird und wie Sie damit Ihr Conversion Tracking und Targeting verbessern.</p> </article> <article data-rocket-location-hash="50525430bef35f41dfa496a0047ed9c7" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/creative/personalisierte-videos-mit-youtubes-director-mix/">Personalisierte Videos mit YouTube’s Director Mix</a></h2><a href="https://e-dialog.group/blog/creative/personalisierte-videos-mit-youtubes-director-mix/"><img width="519" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20519%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg 519w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128-300x231.jpg 300w" data-lazy-sizes="(max-width: 519px) 100vw, 519px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg" /><noscript><img width="519" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg 519w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128-300x231.jpg 300w" sizes="(max-width: 519px) 100vw, 519px" /></noscript></a><p>YouTube bringt mit seinem Director Mix ein innovatives Tool zur Personalisierung von Video Ads heraus. In diesem Artikel erfahren Sie was das Tool bringt und wie man es bekommt.</p> </article> <article data-rocket-location-hash="956d596a582b8393c1491948696737b4" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/local-inventory-ads-lias/">Local Inventory Ads (LIAs)</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/local-inventory-ads-lias/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Neun von zehn Google-Usern suchen regelmäßig nach lokalen Angeboten und die Hälfte der Nutzer stellt Suchanfragen zu Einzelhändlern mit dem Smartphone.</p> </article> <article data-rocket-location-hash="18f206664a13309a2f1c995eced4bc32" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-ad-customizer-mit-anwendungsbeispielen/">Google Ads: Ad Customizer mit Anwendungsbeispielen</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-ad-customizer-mit-anwendungsbeispielen/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Um erweiterte Textanzeigen für Ihre User relevanter zu gestalten können Sie diese mit dem Ad Customizer anpassen. Wir zeigen Schritt für Schritt wie das geht und typische Use Cases.</p> </article> <article data-rocket-location-hash="a2796d4671e60f308d715f3a7d75b445" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/">Programmatic Video – welche Platzierung performt am besten</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/"><img width="800" height="607" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20607'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg" /><noscript><img width="800" height="607" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Video Advertising – bitte programmatisch Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den MonetisatioMit den steigenden Videoangeboten finden sich immer vielseitigere Buchungsangebote für Werbetreibende. Entsprechende Targeting-Optionen und […]</p> </article> <article data-rocket-location-hash="e7ac4655f75b8b7498c7f3a437998a95" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/targeting-im-gdn-der-ultimative-guide/">Targeting im GDN: Der ultimative Guide</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/targeting-im-gdn-der-ultimative-guide/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Welche Targeting-Möglichkeiten gibt es im GDN? Was ist der Unterschied zwischen Zielgruppen- und Kontext-Targeting? Und wann ist was am besten geeignet?</p> </article> <article data-rocket-location-hash="36205a315ae0cf098da75a119cd65519" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-sind-native-ads/">Was sind Native Ads?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-sind-native-ads/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Native Ad" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png" class="attachment-large size-large wp-post-image" alt="Native Ad" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Laut Google sollen 63% aller Werbeanzeigen bis 2020 nativ sein. Doch was genau sind eigentlich Native Ads? Wir erklären alles rund um Native Ads in diesem Beitrag!</p> </article> </div> <nav class="pagination"> <div class="nav-previous"></div> <div class="nav-next"><a href="https://e-dialog.group/blog/edialog-thema/sea-performance-traffic/seite/2/" >Next <span class="meta-nav">→</span></a></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1ba35e elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2e3ab28" data-id="2e3ab28" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff0fc69 elementor-widget elementor-widget-heading" data-id="ff0fc69" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f3f06c4 elementor-widget elementor-widget-heading" data-id="f3f06c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> 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elementor-element-e5bc213 elementor-widget elementor-widget-heading" data-id="e5bc213" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Stockerstrasse 33 <br> 8002 Zürich </p> </div> </div> <div class="elementor-element elementor-element-7d5bd66 elementor-widget elementor-widget-heading" data-id="7d5bd66" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 47 46</a></p> </div> </div> <div class="elementor-element elementor-element-0c3ff8a elementor-widget elementor-widget-heading" data-id="0c3ff8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section 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