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Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/">10 Tipps für nachhaltige Google Ads Search Kampagnen</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Sie haben vor Kurzem voller Euphorie Ihre erste Google Ads Search Kampagne erstellt, welche nun schon seit einigen Wochen läuft, aber die Performance lässt zu wünschen übrig? Bei Google Ads gilt: Zeit ist Geld. Wer keine Übersicht über seine Kampagnen hat und nicht weiß, wie er diese optimieren kann, verliert jede Stunde wertvolles Werbebudget aufgrund […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-2022-trends-5-must-haves/">Google Ads 2022 – Trends & 5 Must-Haves</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-2022-trends-5-must-haves/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Blog Google Ads Trends & Must Haves 2022" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Ads-2022-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google verabschiedet sich von Smart Shopping und TrueView for Action Kampagnen. Welche weiteren Trends und Must Haves die Suchmaschinenmarketing-Branche 2022 beschäftigen zeigt dieser Blogartikel.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/">Launch of the New Search Ads 360 Experience – großes Announcement</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google’s Search Ads 360 wird einem kompletten Relaunch unterzogen: Besseres Interface, Look&Feel und neue Funktionen – wir haben die Details!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/maximale-performance-fuer-ratioform-dank-sa-360/">Maximale Performance für ratioform dank SA 360</a></h2><a href="https://e-dialog.group/at/success-story/maximale-performance-fuer-ratioform-dank-sa-360/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Ratioform SA360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Ratioform-SA360-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>e-dialog implementiert Search Ads 360 für ratioform, wodurch der generische Anteil am Online Umsatz um 76% und den ROI um 26% gesteigert werden konnte! </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/">Lifehacks für Ihre Weihnachtskampagne</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit dem richtigen KnowHow können jetzt noch schlagkräftige Kampagnen aufgesetzt und optimiert sowie Nutzen aus vorhandenen Daten gewonnen werden. Katia Meleady und Lukas Capek – unsere Experten für erfolgreiche datengetriebene Kampagnen – teilen ihre besten Lifehacks für erfolgreiche (Last Minute) datadriven Weihnachtskampagnen 2021. Last Minute Tipps für Display & Paid Social Kampagnen für das Weihnachtsgeschäft […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/">Facebook Conversions API – Zukunftsorientiertes & browserunabhängiges Tracking</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-conversions-api-zukunftsorientiertes-browserunabhangiges-tracking/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png" class="attachment-large size-large wp-post-image" alt="Blog facebook-Conversion-API-1" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/facebook-Conversion-API-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Conversions API (CAPI) ist eine von Facebook entwickelte Lösung um Daten-Tracking browserunabhängig – und vor allen Dingen – verlässlicher zu machen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/shopping-ads-das-google-tool-fur-einen-erfolgreichen-online-shop/">Shopping Ads – Das Google Tool für einen erfolgreichen Online-Shop</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/shopping-ads-das-google-tool-fur-einen-erfolgreichen-online-shop/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogpost-Google-Shopping-Ads-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erfahren Sie alles zum Thema Google Shopping Ads und wie Sie davon profitieren können!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/awareness-kampagnen-auf-tiktok-first-mover-chance-fur-marketer/">Awareness-Kampagnen auf Tiktok: First-Mover-Chance für Marketer</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/awareness-kampagnen-auf-tiktok-first-mover-chance-fur-marketer/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok.png" class="attachment-large size-large wp-post-image" alt="Tiktok" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-TikTok-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>TikTok bietet die Chance, First-Mover-Vorteile zu nutzen und für wenig Geld eine große Anzahl relevanter UserInnen zu erreichen!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-suchkampagnen-einstellungen-ein-leitfaden-fur-anfanger/">Google Suchkampagnen-Einstellungen – Ein Leitfaden für Anfänger</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-suchkampagnen-einstellungen-ein-leitfaden-fur-anfanger/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-Google-Suchkampagnen-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine schrittweise Anleitung zum erfolgreichen Einrichten von Google Suchkampagnen, inklusive Tipps, welche Einstellungen für Ihre Kampagne genau die richtigen sein könnten!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/was-ist-google-werbung-und-wie-funktioniert-sie/">Was ist Google-Werbung und wie funktioniert sie?</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/was-ist-google-werbung-und-wie-funktioniert-sie/"><img width="800" height="580" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-300x218.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Ads-768x557.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google hat ein sogenanntes Google Ads-System, mit dem Produkte oder Dienstleistungen online beworben werden. Doch wie funktioniert das Ganze?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/reporting-moglichkeiten-in-dv360/">Reporting-Möglichkeiten in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/reporting-moglichkeiten-in-dv360/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blog-reporting-dv360-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>DV360 bietet zahlreiche Möglichkeiten, um die Performance von Live-Kampagnen zu reporten und bessere Entscheidungen zur Optimierung zu treffen. Die wichtigsten 3 haben wir hier für Sie zusammengefasst!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-local-campaigns/">Google Local Campaigns</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-local-campaigns/"><img width="800" height="593" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-300x222.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns-768x569.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Sie suchen nach einer Möglichkeit, Kunden direkt zu Ihren Unternehmensstandorten zu bringen? Dann möchten wir Ihnen heute die Local Campaigns von Google Ads vorstellen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/">Google Ads Brand Kampagnen – sinnvoll oder unnötige Geldverschwendung?</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-brand-kampagnen-sinnvoll-oder-unnotige-geldverschwendung/"><img width="800" height="576" src="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-300x216.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/michael-longmire-lhltMGdohc8-unsplash-768x553.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Durch eine Brand Anzeige können Sie aktions-unabhängige Botschaften und Themen für Awareness Aufbau an Ihre Zielgruppe kommunizieren. Alles Wissenswerte dazu erfahren Sie im Blogartikel!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/floodlight-conversion-tracking/">Floodlight Conversion Tracking</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/floodlight-conversion-tracking/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190627-Floodlight.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel erklären wir, wozu Floodlight eingesetzt wird und wie Sie damit Ihr Conversion Tracking und Targeting verbessern.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/creativity/personalisierte-videos-mit-youtubes-director-mix/">Personalisierte Videos mit YouTube’s Director Mix</a></h2><a href="https://e-dialog.group/at/blog/creativity/personalisierte-videos-mit-youtubes-director-mix/"><img width="519" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128.jpg 519w, https://e-dialog.group/wp-content/uploads/2022/02/photo-1521302200778-33500795e128-300x231.jpg 300w" sizes="(max-width: 519px) 100vw, 519px" /></a><p>YouTube bringt mit seinem Director Mix ein innovatives Tool zur Personalisierung von Video Ads heraus. In diesem Artikel erfahren Sie was das Tool bringt und wie man es bekommt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/local-inventory-ads-lias/">Local Inventory Ads (LIAs)</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/local-inventory-ads-lias/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190614-Local-Inventory-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Neun von zehn Google-Usern suchen regelmäßig nach lokalen Angeboten und die Hälfte der Nutzer stellt Suchanfragen zu Einzelhändlern mit dem Smartphone.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-ad-customizer-mit-anwendungsbeispielen/">Google Ads: Ad Customizer mit Anwendungsbeispielen</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-ad-customizer-mit-anwendungsbeispielen/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Um erweiterte Textanzeigen für Ihre User relevanter zu gestalten können Sie diese mit dem Ad Customizer anpassen. Wir zeigen Schritt für Schritt wie das geht und typische Use Cases.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/">Programmatic Video – welche Platzierung performt am besten</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/"><img width="800" height="607" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Video Advertising – bitte programmatisch Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den MonetisatioMit den steigenden Videoangeboten finden sich immer vielseitigere Buchungsangebote für Werbetreibende. Entsprechende Targeting-Optionen und […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/targeting-im-gdn-der-ultimative-guide/">Targeting im GDN: Der ultimative Guide</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/targeting-im-gdn-der-ultimative-guide/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190104-Targeting.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Targeting-Möglichkeiten gibt es im GDN? Was ist der Unterschied zwischen Zielgruppen- und Kontext-Targeting? Und wann ist was am besten geeignet?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-sind-native-ads/">Was sind Native Ads?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-sind-native-ads/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png" class="attachment-large size-large wp-post-image" alt="Native Ad" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Laut Google sollen 63% aller Werbeanzeigen bis 2020 nativ sein. Doch was genau sind eigentlich Native Ads? Wir erklären alles rund um Native Ads in diesem Beitrag!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/smart-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben/">Smart Shopping Campaigns – Shopping Kampagnen mit Zielvorhaben</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/smart-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vor kurzem hat Google Shopping Kampagnen mit Zielvorhaben präsentiert. Wir zeigen, wie Sie davon profitieren können und was Sie für das richtige Setup benötigen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/">Google Ads vs Google Display & Video 360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png" class="attachment-large size-large wp-post-image" alt="Ads vs Display360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>GDN als auch der DBM bieten programmatische Einkaufsmöglichkeiten von Display Bannern, Video Ads und Native Ads. Doch wo liegt der Unterschied? Im Artikel zeigen wir die Unterschiede der Systeme.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/">Facebook Ads für regionale Unternehmen – unsere besten Tipps</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Facebook bietet für jede Art von Unternehmen und jedes Verkaufsziel individuell anpassbare Werbeformate und granulare Targeting Möglichkeiten. Hier 5 Tipps für Facebook Ads für regionale Unternehmen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/">Warum Online Marketing? Das sind die wichtigsten Vorteile digitaler Werbung</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Online Marketing bietet viele Vorteile im Vergleich zu klassischen Offline Maßnahmen: von Messung bis Budgetoptimierung. Wir erklären die wesentlichen Benefits der digitalen Möglichkeiten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/">Remarketing-Listen für Suchanzeigen (RLSA)->ein Muss für jedes Unternehmen!</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>RLSA-Listen sind ein Muss für jeden Google Ads-Account. Durch den Einsatz von Remarketing-Listen in Suchanzeigen können Sie die Leistung Ihrer Kampagnen deutlich verbessern. Erfahren Sie mehr!</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/at/blog/edialog-thema/sea-performance-traffic/seite/2/" ><span class="meta-nav">←</span> Zurück</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> 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